商贸英语选读商贸英语选读me最终定稿最终定稿版版ObjectivesKeys to SuccessStoredesignthatwillbebothvisuallyattractivetocustomers,anddesignedforfastandefficientoperations.Employeetrainingtoinsurethebestpastrypreparationtechniques.Marketingstrategiesaimedtobuildasolidbaseofloyalcustomers,aswellasmaximizingthesalesofhighmarginproducts,suchasSweetdrinks.Become a very famous shop which provide all kinds of pastry by the local studentsTurn in profits from the first month of operations. Maintain a 65% gross margin.SnacksanddrinksWealsohavesomerelatedservicesSuchas:couplehomemadechocolatecakestall,diningtablesandchairsfortheguestsUndertakingavarietyofsmallfestivals,birthdayparties.Market Analysis SummaryMarket Analysis SummaryMarket SegmentationTarget Market Segment StrategyMarket NeedsMarket TrendsSWOT Strategy Pyramids Value Proposition Competitive Edge Sales Strategy Strategic Alliances Marketing Strategy Function strategy Business unit strategy Enterprise general strategy Strategy Pyramids Differentiation strategy Financial strategy 、HR Strategy Integration strategy The whole store, products and services overall give a person a kind of sweet feeling, make the students become the main target customers shop Value Proposition*资料来源：Competitive Edge Pricing Strategy Promotion Strategy Distribution Patterns Positioning Statements Adopt Cost pricing method high quality and inexpensive Issued leaflets、free to taste Direct Selling Make a sweet cake shop Marketing strategySales StrategyMake sales are increasing, and in other places open chain storesIntegration of raw materials suppliers, walk integration development path CRM: establish good, interactive relationship with customerStrategic Alliances 24Management Summary 1 Organizational Structure 2 Management Team 3 Personnel Plan We use the linear system structure.We have a manager, a research&Development department Manager, a finance department manager, two waiters ,a Senior pastry chef.Organizational Structure ManagerTwowaitersResearch&developmentdepartmentManagerFinancedepartmentmanagerA SeniorpastrychefStoresManagement TeamStore manager To store operation & trained staff (We will have our training department as our business expanded).Employees Full time & part time employees to fulfill the staffing needs. Our Incentive system uses encouragement. If the employee works earnestly and performs great we will reward him or her a certain amount of cash Personnel PlanPersonnelPlanYear1Year2Year3Manager2000*12*1 2500*12*1 3000*12*1Departmentmanager1800*12*2 1800*12*2 1800*12*2ASeniorpastrychef2500*12*1 2500*12*2 2800*12*2waiter1000*12*2 1000*12*3 1200*12*4TotalPeople689ImportantAssumptionsinFinancial PlanIndependentfinancialsubjecthypothesisCapitalappreciationhypothesisThecurrencytimevaluehypothesisFinancialbenefitsandrisksrelatedhypothesisFinancialrelationshypothesisToshareinterestswithhypothesisEnvironmentculturedecidedhypothesisFinancialmanageablehypothesisFinancialrationalmanhypothesismanagingandsupposingcontinuouslyhypothesisFinancialplanYear1Year2Year3Predictcashflow100000140000200000Predictassets230000300000400000Predictdebt4000070000100000projectedProfit8000012000180000DependontheseImportantAssumptions,wecanpredictthefinancialplanLong-termPlanThebakerywillexistuntilitwasthebiggestbakeryinChongqinguniversity,thenwewillsellit,andbeginanotherproject!OurbeliefAll of we believe that little thing also can make big business. Our efforts will make us success in return.Thankyou!ME:蔡蕾鲁艳王小伟杨志秀张安宇朱林林