2.What can be considered as an effective advertisementGeneral concepts of advertisementTypes of advertisement -commercial&non-commercial Target Content Medium AimTheusesofadsConveyinformation,createadesireinconsumersfortheproducts.Createdemandtoboostsales.Encouragecompetition，openupthemarket.aim of adsInformingAdvertisementsAdvisingAdvertisementsRemindingAdvertisementsWhat is a good advertisement?bringthetargetedconsumersattentiontotheirproductandnottotheadvertisement.theconsumerswillexclaim,“Ive never heard of this product, I definitely will try it!”insteadof“What an attractive advertisement!”The “secret recipe” to create a good advertisement ：1.Thecontentoftheadvertisementismoreimportantthanthewayitisexpressed2.Iftheadvertisementisnotbuiltuponcreativity,itisboundtobeunsuccessfulThe “secret recipe” to create a good advertisement ：3.Saythetruth4.AdvertisementswhichirritatepeoplewillnotattractcustomersPolite,butnotpretentiousThe “secret recipe” to create a good advertisement ：5.Ensurethattheadvertisementisuptodate6.ThecommitteecanonlycritisetheadvertisementbutnotwritetheadvertisementThe “secret recipe” to create a good advertisement ：7.Ifyouhappentocreateagreatadvertisement,youcantryusingituntilitsattractivenessstartstodecline8.DontwriteadvertisementsthatyoudonotwishtobeenseenbyothersThe “secret recipe” to create a good advertisement ：9.Imageandbrand10.Beoriginalcreate online advertisementsmosteffectiveattractsmorecustomersmorepeoplearewillingtousetheproducts