Your Business Model how to identify and improve itLa Trobe University, Melbourne, July 2007CORECAPABILITIESVALUEPROPOSITIONcore capability 1core capability 2value proposition 1value proposition 2OFFERINFRASTRUCTUREdescribing what capabilities are requireddescribing what activities are requiredVALUEPROPOSITIONVALUECONFIGURATIONCORECAPABILITIESvalue proposition 1value proposition 2core capability 1core capability 2activity 1activity 2INFRASTRUCTUREOFFER