Reading: Advertisements 1st PeriodLead-in:What kind of product or service is being advertised?Water protection Sales of Coco ColaWhich ad do you like and why?learnmore about adsFast-reading1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety orany other issue which affects public welfare.Detailed-reading1 Where are the advertisements most commonly found?2 What is the difference between commercial advertisements and PSAs?They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare.Task One3 Why are some of the ads clever according to the article?4 When did China begin a nationwide public service advertising campaign?5 Why should we follow the advice in PSAs?Because although the ads do not lie, they do not tell you the complete truth.In 1996.Because they are meant to be helpful , and by following the advice in PSAs,we can often learn a lot. T /F1 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.Task Twonot onlyNot allPSAsDiscuss the structure of the textintroduction of advertisementscommercial and public service adsauthors opinions/suggestionsHow to read expository writing?Reading StrategyThe basic format of expository writing:Introduction of subjectSupporting detailsConclusionPay attention to the information that follows the statement.Take Public service ads for example: Subject: Information support the idea: (1) (2) (3) Conclusion: PSAs use some of the same methods, but they are made to serve the public.PSAs are meant to teach us and help us lead better lives.There are also PSAs that educate people about public service projects. Other PSAs teach people how to live healthy lives.We can learn a lot from them.Now we can have a better understanding of the text.Commercial adsPSAsexpensefree of chargepurposepromoting a product or servicecommentfull of tricksexamplesBright-Teeth fights bad breath!methodsusing _ and _ images and _languagechargededucating peoplehelpful Yes to life, no to drugs.Knowledge changes life!etc.attractiveoriginalcreative Words-matching1 persuasive2 promote3 intended4 be aware of5 cure6 nationwide7 schooling8 committing suicidea sendingb able to make someone believe somethingc meant or planned to dod killing oneselfe help a thing or an idea become popularf know or realizeg makes an ill person better or solves a problem h happening throughout a countrybecfghadTask ThreeSummary of the text: Part E(1) advice (2) advertisements (3) intended (4) public welfare (5) promote(6) customers (7) persuasive (8) nationwide (9) campaigns (10)encouragePossible answers:Debate:Group A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.Try to list as many reasons as you can to support your idea.What we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements. 2 We can have our own attitudes towards advertisements now.Homework:1 Finish the article on Page 95.2 List the difficult language points on your notebook.Thanks!Bye-bye!同学们来学校和回家的路上要注意安全同学们来学校和回家的路上要注意安全