Ad:Come and buy this mobile phone. Its convenient to take it anywhere because it is very light and thin. You can surf the Internet with it. You can listen to music with it, and you can even take some beautiful photos with it! The most important thing is that it just costs you ￥100. confusing:令人困惑的misleading:骗人的Do you like this kind of ad?How do you think about it?uglySection B 3a ReadingAdvertising: pros and cons Unit 13 Read the article carefully and find out one or two sentences to describe the ads we talked about just now . (tell the advantages or the disadvantages)Come and buy this mobile phone. Its convenient to take it anywhere because it is very light and thin. You can surf the Internet with it. You can listen to music with it, and you even can take some beautiful photos with it! The most important thing is that it just costs you ￥100. Do you like it?How do you think about it? Come and buy this mobile phone. Its convenient to take it anywhere because it is very light and thin. You can surf the Internet with it. You can listen to music with it, and you even can take some beautiful photos with it! The most important thing is that it just costs you ￥100. However, some adverting can be confusingor misleading. Sometimes, the words sound good but dont really tell you anything about the quality of the product.Do you like this kind of ad?How do you think about it? Others hate ads, saying that they make our cities and countryside look ugly. Read carefully and fill in the chart.Advertising: pros and cons Advantages Some ads can be very_ .They can help you to _ two different products. They can also help you _ _. Disadvantages Ads make our cities and countryside look _.Ads can be _ and _.An ad can lead you to buy something you _ _ _ _ .usefulcompare save moneyuglymisleadingconfusingdont need at alladvertising aim specifically instance list confusing misleading truth pros and cons aim at for instance tell sb. about sth.at other times at times lead sb. to do sth.广告瞄准特定地例子列出令人困惑的令人误解的事实赞成与反对瞄准;针对例如告诉某人有关某事在其他时候；也有时候有时;偶然怂勇, 引诱2. Its true that some ads can be very useful. 一些广告的确很有用。一些广告的确很有用。(1) Its + adj. +that 其中其中it 是形式主是形式主语语,代替代替that引导的主语从句。引导的主语从句。 如：如： It is strange that be had made a mistake. 真怪真怪, 他竟做错了。他竟做错了。Fill in the blanks according to the article.A: I hate watching TV now. B: 1_? A: Because there are too 2_ ads. B: Yes, there are. But they can also give us a lot of information.A: Dont you know a lot of ads are 3_? They mislead us.B: Thats true. Some ads tell us the 4_, but some dont.A: So when we want to buy the things, we should be 5_.WhymanymisleadingtruthcarefulComplete this article using the information about two or more products in activity 2a. Some advertisements tell the truth and somedont . For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and it didnt work. Lookout Sunglasses says it will give you a mysterious look. But they dont even keep out the sun! Starshine Toothpaste says whiter than white. But my friend tried it and it tasted terrible. On the other hand, some are good. For example, Beauty Cream says its for silky skin. I tried it and it worked really well. It made my skin very soft.I would love to jump out of a plane. Not me. This picture makes me feel tense. Today, weve learned what is ad the advantage and disadvantage of ad 2. Find some ads like these and try to make up new dialogues about how you feeling.A: I would love to jump out of a plane! B: Not me . This picture makes me feel tense!1.熟读熟读3aThank you Thank you for listening! for listening!