（IKEA）InternationalhomeproductscompanyinSweden企业文化概论作业案例分析瑞典宜家IKEA终结版The Development of IKEAThe success of IkeaIKEA Basic InformationIKEA in China 4123Contents企业文化概论作业案例分析瑞典宜家IKEA终结版Part one : basic information企业文化概论作业案例分析瑞典宜家IKEA终结版FounderofIKEAIngvar Kamprad The company is the worlds largest furniture retailer. Founded in 1943 by 17-year-old Ingvar Kamprad in Sweden, the company is named as an acronym comprising the initials of the founders name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Smland, South Sweden).企业文化概论作业案例分析瑞典宜家IKEA终结版Furniture Houses, flats Family MobileManufacturingProductsThe company mottoMy house ,my life To create a better everyday life for the many people.BasicInformationSlogan企业文化概论作业案例分析瑞典宜家IKEA终结版TheLogoofIKEA企业文化概论作业案例分析瑞典宜家IKEA终结版Part two : Development企业文化概论作业案例分析瑞典宜家IKEA终结版Present and pastIKEA originally sold pens, wallets, picture frames, decorative tablecloths, watches, jewelry and nylon stockings and so on. That what Ingvar can think of almost any low-price products.Until 1951, The founder of IKEA saw a large-scale furniture supplier opportunities. Further expandSoon, he decided to stop production of all other products and concentrate on producing low-price furniture, we are familiar today from Ikea was born. First steptExpand企业文化概论作业案例分析瑞典宜家IKEA终结版HistoryofIKEAn1943 Ingvar Kamprad registers IKEA as a company.n1955 IKEA starts designing its own furnituren1958 The first IKEA store opens in lmhult, Swedenn1998 The first IKEA store opens in Chinan2006 IKEA enters Japan企业文化概论作业案例分析瑞典宜家IKEA终结版Third part:Success企业文化概论作业案例分析瑞典宜家IKEA终结版ThesuccessofikeaGoalcreate a better life for the many people . use the most of materials, in order that people be able to provide quality products at affordable prices to meet peoples needs and tastes. Do its best to make people comfortable企业文化概论作业案例分析瑞典宜家IKEA终结版Factorsofsuccess Product design value customers needsCare more about customers. The pattern of DIY (Do It Yourself)Store layout fully humain 企业文化概论作业案例分析瑞典宜家IKEA终结版IKEAsbusinessphilosophyphilosophy5 54 41 12 23 3Strategy of prouductsLow priceShow of sales fieldchoose customers as tutorPromotion企业文化概论作业案例分析瑞典宜家IKEA终结版achievementsofIKEA企业文化概论作业案例分析瑞典宜家IKEA终结版Showofsalefields企业文化概论作业案例分析瑞典宜家IKEA终结版Part four: IKEA in China企业文化概论作业案例分析瑞典宜家IKEA终结版ClicktoedittitlestyleBeiJingShangHaiChengDuDaLianWuHanNanJingShenzhenGuangZhouIKEA in China has nine branches in Beijing, Shanghai, Guangzhou, Chengdu, Shenzhen, Nanjing,wuhan,tianjin and DalianIKEATianjin企业文化概论作业案例分析瑞典宜家IKEA终结版Strategyofchina.Costleadershipstrategy.Differentiationstrategy.Focusstrategy企业文化概论作业案例分析瑞典宜家IKEA终结版Thesituation The development of Ikea from 2009 to 2011.We can see the sales are continuing incresing .企业文化概论作业案例分析瑞典宜家IKEA终结版InspirationstoChinan Accurate positioning（Research、Service、Consumer guide）n No borders, no difference in the product strategy（Convergence）nThe spread of corporate culture and transformationn Centralized coordination and control and the standardization of operation mode of promotion Innovative resources（Material science、Talent）企业文化概论作业案例分析瑞典宜家IKEA终结版ConclusionnThe future belongs to those who in the same way the manufacture and sale of no matter where are applicable to the same product company企业文化概论作业案例分析瑞典宜家IKEA终结版By : Ccile ,Annabelle ,Victoria 2012年年4月月企业文化概论作业案例分析瑞典宜家IKEA终结版