Cultural connotation of redMembers: 李李 佩、孙亚楠、徐方慧佩、孙亚楠、徐方慧 王王 珍、王小菊、王珍、王小菊、王 慧慧 李李 磊、郭晓敏、张聪敏磊、郭晓敏、张聪敏There are a lot of words to describe different colors in Chinese and Western cultures .We do not only to take note to their own main meanings but also taking care of their profound symbol significance. The different meaning of words are based on the varies nationalities culture backgrounds,then it develops .This culture phenomenon is formed by the development of the society and the accumulation of the history .3The two aspectsancient timesredmodern times4Ancient times1）China： 红红灯笼、灯笼、红红爆竹、爆竹、红红对联、对联、开门开门红红 、红红光光满面满面2）West： red- letter days roll out the red carpet for somebody red - blooded red - hotpositive meanings: enthusiastic, excited, joyous, lively .SIMILAR5Ancient timespicture examples6Ancient times1. Red in chinese cultureRed is the basic connotation in Chinese culture , it embodies the spirit of the Chinese people and material pursuits. It is the symbol of auspicious2 red in Western culturreThe red in Western culture is a banished meaning quite strong of Word, is fire, blood of Lenovo, it symbol with brutal, bleedingThe different meaning of Red in eastern and western culture7Ancient timesIn Chinese culture, the red originates from the sunWe celebrate festivals by hanging Red Lantern, posted red couplet, red Bless Word), red ruin“战祸 ” 8Ancient timeswearing red clothes in the wedding9Ancient timesRed in western culture“Red” in Western culture is more representative of negative meaningt the r red rules of tooth and claw (残杀和残杀和暴力统治暴力统治), , r red revenge (血腥复仇血腥复仇), ,a red Battl le 血战血战, ,redred hands hands“血腥的手血腥的手 ”running a business in the running a business in the redred，red figure, red ink 等，指做生意赔本或财等，指做生意赔本或财政亏空政亏空 the the redred rules of tooth and rules of tooth and clawclaw“残杀和暴力统治残杀和暴力统治” a a redred flag flag“危险信号旗危险信号旗” a red light district“花街柳巷花街柳巷(红灯区红灯区) ”10Ancient timesmatador use the red flag to enrage the oxred handsRed in modern western countriesin culturein economyin social lifein politics12 Modern times The meaning of Red in economy In western economyIn the stock markets of North America, red is said the fall in share prices; And they also use“running a business in the red”、“red figure”、“red ink”mean do business with a loss or fiscal hole.In eastern economyIn east Asia market, red is said rising prices. 13 Modern timesRed in cultureThe western culture usually values the colour of blue and green,which means noble, elegant in life, however, the western novels describe someone with red hair or a piece of bright red faces, often refers to the person who is very vulgar .14 Modern timesFor exampleThe British famous translators and sinologists David Hawkes translate “红楼梦” use its original name “石头记”-The Story of the Stone instead of using red. He translate 刘姥姥醉卧怡红院into “Grannie Liu samples the sleeping accommodation at Green Delights”。This is because in western culture, green and golden yellow has the same meaning of red in Chinese.15 Modern timesRed in social lifeIn their daily life ,they always place a red carpet on the ground to welcome the honoured visitor.There are many phrase in English show honor and respect to other people .16 Modern timesFor example roll out the red carpet the red carpet treatment to paint the town red .Even the Oscar also place a red carpet to give the winner celebration.17 Modern timesRed in politicsIn western culture, the political significance of the red is more weak. redactivities refers to the leftist militant activity,In addition,red is more ofen used to describe the Soviet union and other countries of the red political power.So it always has positive meanings, like go red,red shit means do sth without order and out of the governments control.18 Modern timesSome other meaning in western life?happyness and joyness19 Modern timesRed is also a warm color and is usually associated with celebrations and joyful occasions in Engliash-speaking countries .On Christmas ,red decorations can be seen everywhere:red decorations on the Chrismas trees ,red ribbons on the doors ,red storkings on the fireplaces,etc.20 Modern times What color stands for China? Red21 Modern timesThe connotation of Red in modern chinaIn terms of red, most of chinese people always have a spcial emotion for it.I believe most of us have ever heard China Red. So, whats the China Red? It is a kind of color, it is a Chinese sign, too. It comes from Phoenix, so Chinese think the red also means happy warm and good luck. Chinese people love the color red because of its special meaning in traditional culture. It stands for nobleness.red envelopesBlessing word pavilionspring festivalchinese weddingchinese knotSome words about red in china23 Modern timesThe symbol of Good Luck, Health and Happiness.Kids get red envelopes every Spring Festival. People put up red lanterns over their doors In Chinese weddings, couples wear red costumes for a happy and healthy new family.24 Modern timesThe symbol of RevolutionThe social life of the Chinese in red is a symbol of class struggle, revolution, insurrection. Because where revolution is where blood is. China national flag is red which means being dyed red by the blood of the revolutionariesthe red guard（红卫兵 ） the red base area (红色根据地）the red flag(红旗)red scarf(红领巾）25 Modern timesNegative connotation of red in China“红杏出墙” implies the wifes adultery with other menRed lady means street girlRed in China may also mean violence or anger ,such as,“脸红脖子粗”,杀红了眼” ，“怒的满脸通红”.People say “红眼病”to describe one who is jealous for others wealth ,great power,and success.26UsuallyIn conclusionAnyhow, no matter what times it is, the chinese pepole are more fond of red color to some extent , while pepole in western country are much inclined to white or other color instead of red.青青衣衣Thank you !