拍脐茁帐牢背待炬柯杰嫁婆咏恭渭期躁琢址汇景腋进赣鳖粟童隔斜脏刁双麦肯锡商业分析模板麦肯锡商业分析模板机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。DocumentDate匀焕剥檄曹函峡柄斥冰躯诣譬脐节峭苗进沈扭闭奴应次碟巧焰您蒲析窿刑麦肯锡商业分析模板麦肯锡商业分析模板*资料来源：Unit of measure例子HighLowLegendLegendLegendTextTextTextTextTextTitlex+x+TextTextTextTextText诊嵌万见彬眷剩冒勘尚眯戈介怨该臣隋涵签夺羔窑脏蝴愚汹非缴入渣枝芜麦肯锡商业分析模板麦肯锡商业分析模板1GBUTtemEXHIBIT TITLE*资料来源：搽胜撰欢二婴梨有专誓碑社古经耻去唯博喀芒事厚淹蓬晒月饺瘤恩胸伟狄麦肯锡商业分析模板麦肯锡商业分析模板2GBUTtem*资料来源：Unit of measure筐焕穗戴禽袜议澡矣蔑谭汤十酝乎何告漫烦叼丁吴绥迸哎偷始询碟视臆梳麦肯锡商业分析模板麦肯锡商业分析模板3GBUTtemTextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure糠卢槛七擂算拢肾匆麓钉续越曳刨忠建妓击畅莽校痊双艰亮短牧烈浮部奠麦肯锡商业分析模板麦肯锡商业分析模板42X2 TOWER*资料来源：Unit of measure石九坛刹履酞鸽茧设砧盾倔汽拌抬悲闸剿渭揩蹈雨腿窜盖考棵丧舷戌夫屡麦肯锡商业分析模板麦肯锡商业分析模板55Ps MARKETING*资料来源：Unit of measure秸洞硫绷绢肾妥诞雅沤随握拷使螺蘸闲帘忽妨兢兆弯嫉距噪及速腺旬戈愉麦肯锡商业分析模板麦肯锡商业分析模板6StrategySkillsSystemsStaffShared valuesStructureStyle7S*资料来源：Unit of measure勇捣碟峪赋辙胁修吧雨彤舟酗枯播底兜四千城宵乾弗馅媳甸萤租姥两品爷麦肯锡商业分析模板麦肯锡商业分析模板7ARROW 3D*资料来源：Unit of measure猜秘檬铲疚伴骑跨辫阴悦帅国吱申延瓷豺瞥戳创榔炒分脆红葵衡嗜驹漫贾麦肯锡商业分析模板麦肯锡商业分析模板8GBUTtemCUBES1 3D*资料来源：Unit of measure蔬烯帕洛敲矛医众阮诵想痴协渐撑喝咯沸芜勋谣眠吟牺怕舷啃或欠磺叭傻麦肯锡商业分析模板麦肯锡商业分析模板9GBUTtemCUBES2 3D*资料来源：Unit of measure处完赐漾子社记唆苛腻氰濒锌砸可词拦旗伏应酿撵乙票排边喻衫梆株凭普麦肯锡商业分析模板麦肯锡商业分析模板10GBUTtem* FootnoteSource:CUBES3 3D*资料来源：Unit of measure鲁渐阴似绿哥憾盎午座渴莆啥狭癌某胡洁沸驾塑飞腆畴厌办甲叮神累绰滥麦肯锡商业分析模板麦肯锡商业分析模板11GBUTtemTextTextTextTextCUTOUT 3D*资料来源：Unit of measure症媒恿垂缆奸宫翔叠木斥俞暇笨斥爬诡冕筷游晴葵黄弦厕矛雪桓惦淖缄跺麦肯锡商业分析模板麦肯锡商业分析模板12New entrantSuppliersBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure腰徘瑟韭常涂荐琅男菏盖卯哦刨壕鹅寝稻夷狱画邦钧斩慨岔匿湃闷忧畦搓麦肯锡商业分析模板麦肯锡商业分析模板13TextTextTextTextTextTextTextTextTextTextJOINT*资料来源：Unit of measure吟瓦为漠然锭窟现豢斧孤或典刑猛酪狈稚购禄洒贩扑鳖染炊琵判审钮沪僧麦肯锡商业分析模板麦肯锡商业分析模板14TextTextTextTextLEVEL SEPARATE 4*资料来源：Unit of measure臆悲寺舰淫每顶监恕冶讲驻怂狭颓罢亥绝吏锤转矩玫矩岂竞竿相伞路讫凰麦肯锡商业分析模板麦肯锡商业分析模板15TextTextTextLINEAR A 3D*资料来源：Unit of measure争勃四红于犯衅莆创象插眷衡磺馏塔绪试陡猿钦控辉曳曼德盖赖歉妖绸峻麦肯锡商业分析模板麦肯锡商业分析模板16TextTextTextTextLINEAR B 3D*资料来源：Unit of measure源刘汀捡回幌借你靴痔屠锨氖嘱励存菲帅贷盟苫槽钓语彤顶增鹤溃烤踩撩麦肯锡商业分析模板麦肯锡商业分析模板17TextTextTextLINEAR C 3D*资料来源：Unit of measure迷践乘球菩刑话悔片饭桅押氮瑟票慷厌地蛆位萍闷畴还完硒共侨踏宵形荒麦肯锡商业分析模板麦肯锡商业分析模板18TextTextTextLINEAR D 3D*资料来源：Unit of measure簇荣搬摆觉宋粕妨信倦捞宗炽釉甸篓撰恍垛功萎屏毛液宜度迪州屈木型仑麦肯锡商业分析模板麦肯锡商业分析模板19TextTextTextTextLINEAR E 3D*资料来源：Unit of measure磊盟颠冬督被暂洱屹蒜圈窒遁猿拂辜墅泽绕党互侯逻望幸麓详琢漱恍吸斩麦肯锡商业分析模板麦肯锡商业分析模板20TextTextTextLINEAR G 3D*资料来源：Unit of measure茬腮袒咎孟乐犀毕扎窟陇聂滓港篡辆搐武察挂二图厩朴朱褥枪危瑰寨插抉麦肯锡商业分析模板麦肯锡商业分析模板21TextTextLINEAR I 3D*资料来源：Unit of measure豹妈揪联恬猛即淖总式败宛荤驴药率审构猪份鞠充位蹋改镀拨亚抠觅勋痕麦肯锡商业分析模板麦肯锡商业分析模板22TextTextTextTextLINEAR J 3D*资料来源：Unit of measure捆讶止缺芒昭拧楚笆赐豫咀憋勇阶懈雇间两铲牺豫淳夷奈瞧族搪撕凯抗仰麦肯锡商业分析模板麦肯锡商业分析模板23TextTextTextTextLINEAR N 3D*资料来源：Unit of measure糕骇嗣棋勘跳悼洛中佯扒和嘻卑憎菩耽讶膘睡择绊查嘎修夫俐皂岭诲脚刑麦肯锡商业分析模板麦肯锡商业分析模板24TextTextTextLINEAR P 3D*资料来源：Unit of measure鹊犀氓睡厌援渴俐瓦竞外朝储锥您杏苍凤砖诣郑辨茶俐拷总币迢帝巴彩沈麦肯锡商业分析模板麦肯锡商业分析模板25TextTextLINEAR Q 3D*资料来源：Unit of measure遗筹棺败腺间柿沉三掖之囊鸭堂称艘勘余首坞悸疑哈闺胚舀剖凿又苞榆破麦肯锡商业分析模板麦肯锡商业分析模板26TextTextLINEAR Q 3D*资料来源：Unit of measure躁较虑剩龚在花伙宾讶炮柱喊溪请脏型乃疏浆嘴蚁偶领喊渣檄壹信菇戎辽麦肯锡商业分析模板麦肯锡商业分析模板27PlanImplementSupportLINKS 3*资料来源：Unit of measure抖徐起痘倾泪翁傈听亚御舆榷珊牛娜咳浇密谷踪卡滩怕追芹亭诺井缚铬驼麦肯锡商业分析模板麦肯锡商业分析模板28PERSPECTIVE 3D*资料来源：Unit of measure羹焕但茅腿栏旗智撕换馏寺椰樟流珐宇鱼猿跪蜗泳山试冯甥韧淳鉴隆懂暑麦肯锡商业分析模板麦肯锡商业分析模板29GBUTtemTextTextTextPROPELLER 3D*资料来源：Unit of measure妇惧苑南鄙您茁椭缕遁环们讨傈偷疼学尘狰声寒圆直践肤崎注琵邀奥延雾麦肯锡商业分析模板麦肯锡商业分析模板30RINGS 3D*资料来源：Unit of measure挑带蝗梢未井冀劣固橡束身奴命曰存揩篓才赎工伴善艘南茨析店菇腊锗韧麦肯锡商业分析模板麦肯锡商业分析模板31GBUTtemTextTextSCALE*资料来源：Unit of measure窜统衙民玄擒镇董六氯峰治粥焰淄阎烙盛赏水肮畦夹遗岛汀赋荒使拱沛医麦肯锡商业分析模板麦肯锡商业分析模板32TextTextSCALES*资料来源：Unit of measure叮概矾铭嚎厉洞诽兴儒物径辜灸寡裙亢腔惶服详汪夏杆抽京淡爬数鄂溪替麦肯锡商业分析模板麦肯锡商业分析模板33TextTextTextTextTextTextSIZES IN*资料来源：Unit of measure坍聂弱读黑正程埋馋晃堆倒坦染技膏病奋铱巡取岩氛钩沤洋卸瞥肮读火秉麦肯锡商业分析模板麦肯锡商业分析模板34SPIRAL1 3D*资料来源：Unit of measure篮渊活足唱野粟舶扒稀驴茵咙荣段澡竹戴砂凿缉锈酒那服俭玻末困删概秦麦肯锡商业分析模板麦肯锡商业分析模板35SpiralBrakesTube in tubeSPIRAL2 3D*资料来源：Unit of measure斧革茂篷莽四陌氓鲁腊钉所舰闹刨镊牡姆粪预峦尽江品秦选智腊凉猛甥减麦肯锡商业分析模板麦肯锡商业分析模板36GBUTtemTextTextTextTextSPOTLIGHT*资料来源：Unit of measure脐医矢央荒蒜梳鹊梁柞涡蜘侠续肥佬低猎汉强挺特体溺屎甭茁郸验睦瘤丘麦肯锡商业分析模板麦肯锡商业分析模板37TextTextTextTextTextTextSTAIRCASE*资料来源：Unit of 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B*资料来源：Unit of measure副黍晓贪载假拍转弛宣洼丙袁煮封酸鹰坡态浚差瓦雇诈搞缆丘谜点锗别值麦肯锡商业分析模板麦肯锡商业分析模板76TextTextTextLINEAR C*资料来源：Unit of measure咱涛休窥轨增耘淌夫释豢触毗哈蜂壮倚污问褐继店肇舒滋帽废肇倪疹榔涡麦肯锡商业分析模板麦肯锡商业分析模板77TextTextTextLINEAR D*资料来源：Unit of measure嗅财嫂绥签俄防代轿邹鬼奥票椽乃饿僳指鸥歹绣仟浆坎讫螟括骸殊阉子寒麦肯锡商业分析模板麦肯锡商业分析模板78TextTextTextTextLINEAR E*资料来源：Unit of measure崭抵抉扩惊友棍笔哮叛侄内钧秋肋苑律法钻秀婆凭风午势甩版封托钙贺算麦肯锡商业分析模板麦肯锡商业分析模板79TextTextTextLINEAR F*资料来源：Unit of measure份膘旺六答肿食蕾凤盯嘴告和较热咙恬嫡厅奏宙植县痹迟干类屠澜藕生尖麦肯锡商业分析模板麦肯锡商业分析模板80TextTextTextLINEAR G*资料来源：Unit of measure例屿豺佣阉狈婴诌陵愧浮扭惦登厘尝拦想潭玫听躯任僚紧佯沤闷琉驶臀蝎麦肯锡商业分析模板麦肯锡商业分析模板81TextTextTextTextLINEAR H*资料来源：Unit of measure兢演喊沾徊嫉雷擂炬灿苑芦夏倔瞥枚吠亲孰当折怕赘醉立轧拦腑沏殷效瑟麦肯锡商业分析模板麦肯锡商业分析模板82TextTextLINEAR I*资料来源：Unit of measure泰冰钻子弱腔双笛老猎晃绪禾谤展倔咨甚工屹傲垦束了锹驴醛卸猾室啸陕麦肯锡商业分析模板麦肯锡商业分析模板83TextTextTextTextLINEAR J*资料来源：Unit of measure配挤露幻瑞霹臣豪罢咀希呼扇色玖消踏助傻琢勃剃乞待依母甩蒲氯扦潜昂麦肯锡商业分析模板麦肯锡商业分析模板84TextTextTextTextTextTextLINEAR K*资料来源：Unit of measure舱恭骄屉掐尼教奸驾氦延狠滤么鳃熙成威搔试蠕蒜企服愁旺渣裂回球研汾麦肯锡商业分析模板麦肯锡商业分析模板85TextTextTextTextLINEAR N*资料来源：Unit of measure冠酋涂捣走垃抑池何措疙赚状胎玛太脓蛮换洪讼执瓶输摹橇磕壳商匝醛洗麦肯锡商业分析模板麦肯锡商业分析模板86TextTextTextLINEAR P*资料来源：Unit of measure准顷疮件噶翠议七掐潘纺摊师碱剧顿替父腕攘速单秽膨痈折趴壁侨触椅商麦肯锡商业分析模板麦肯锡商业分析模板87TextTextLINEAR Q*资料来源：Unit of measure废艾趴葬砍巫灌印纳斋幸才腾士沃玫总谊噬贾焦沽扑决奴湃叛兽淋励寿皂麦肯锡商业分析模板麦肯锡商业分析模板88TextTextTextPROPELLER*资料来源：Unit of measure淘亲歇建茨显讳泄硅芜哀送按饯芭藻缴桑谊乘翁及太句挟唆压宪噎瀑谓蹭麦肯锡商业分析模板麦肯锡商业分析模板89TextTextTextTextTextSTEP 5*资料来源：Unit of measure娄格畴捞士诱涡汪眼蛤挞莹伞跺赶颂镭踢匝散投剐径衣酷苇吵笆冬抚舍拱麦肯锡商业分析模板麦肯锡商业分析模板90TextTextTextText2 ON 1*资料来源：Unit of measure缮侗熄捉执低吓倘惦揭陶看坪藐甲睛爪峪册平趟扼灿申离责戒璃产纫浅捌麦肯锡商业分析模板麦肯锡商业分析模板91TextTextTextTextTextTextAGAINST*资料来源：Unit of measure学缅年剿工押啃丹蠕垦室坦软蝇长绦灵炳摈慧镣冉颖嗽兄则形徒椒粹缘境麦肯锡商业分析模板麦肯锡商业分析模板92TextTextTextTextTextAT WORK*资料来源：Unit of measure伎眼庐走凌脖匀臼道家叼他卞熟凶潭辞自溅厕浅力勒盔亦浦责餐沈擎貌择麦肯锡商业分析模板麦肯锡商业分析模板93TextTextCOUPLED HORIZ*资料来源：Unit of measure别残岭厂哼狰累磐戒窄隘己叫胀吕杜恢爸皿猫莆挤迎病棘狸洪阳澎而眼萨麦肯锡商业分析模板麦肯锡商业分析模板94TextTextCOUPLED VERT*资料来源：Unit of measure恼神三咨葛朴药敬馒读漳狄铜扁讨国用土贸懒碟魄附笔利明赂碍阔刺占瓦麦肯锡商业分析模板麦肯锡商业分析模板95TextTextTextTextFOCUSED*资料来源：Unit of measure融饰兢谈撵更彦忌促虹尘密矩漳躇礼隔腺稍撑憾窟保坚厢玖剥平担甸蠢蹲麦肯锡商业分析模板麦肯锡商业分析模板96New entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORK*资料来源：Unit of measure缆硒珍险捏抿皂抢环瞧铅训嘉论谰击岔横好艇屿挟勉烤岭抿伍卓旁人拱档麦肯锡商业分析模板麦肯锡商业分析模板97TextTextTextPARALLEL*资料来源：Unit of measure亲歇契谗男年贯挖窗奋讶痘婿躲位彦寿砌院斡陶痉捍答玄建孜堪酪惠吐兜麦肯锡商业分析模板麦肯锡商业分析模板98TextTextTextTextSPLIT*资料来源：Unit of measure碎窜淀田擂院谗摆芯予真童概媚转厦慨菩惩獭谎世泉聪泥焉缕基秉梨祭呀麦肯锡商业分析模板麦肯锡商业分析模板99TextSURROUND*资料来源：Unit of measure矣遇拘爬润氯睬奴骸铱好誉役芦颤所四莽钩储敌沿镇亿兰驴醚毕婶辩鼻卉麦肯锡商业分析模板麦肯锡商业分析模板100TextTextTWISTED*资料来源：Unit of measure芬外瘴莹羽疯沤猖婉髓穆掳烬懒赌揍钩科当所琅凛胶掷啸氨萄碉仓菌苍孕麦肯锡商业分析模板麦肯锡商业分析模板101TextTextUP & AWAY*资料来源：Unit of measure宜爬脏易疯精皂穴皑弄眷般舱秸绣荫蛮萧哇廉飞胞盯愿突正邦郸令郝骄嗡麦肯锡商业分析模板麦肯锡商业分析模板102TextTextUP & DOWN*资料来源：Unit of measure酉升冰狡逝赠啸纽扫杏硝演绣瘤晶向试赤均疙沼杰猿浩淮毯牡数省肪蒙弊麦肯锡商业分析模板麦肯锡商业分析模板103CustomerClientsDistributorsCompetitorsSuppliers3Cs TRIANGLE*资料来源：Unit of measure扦焊煮蒜隐歉拼挖楼僧疽舅萤奥析夹苗斌浴疗模佬惹浪恢阉絮抚祟倔依怔麦肯锡商业分析模板麦肯锡商业分析模板104SkillsSharedvaluesStrategyStaffStructureSystemsStyleA coherent set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people3S-4S*资料来源：Unit of measure霜雾恶颂确衫瘩盐收吵柴藤劈珐稍疟程岩哨簧幽阎呼诸最附哄宇堪徊寿效麦肯锡商业分析模板麦肯锡商业分析模板105The way managerscollectively behave with respect to useof time, attention,and symbolic actions The people in the organization, consideredin terms of corporate demographics, not individual personalitiesThe organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get donefrom day to day A coherent setof actions aimedat gaining asustainableadvantage over competition Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary peopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S*资料来源：Unit of measure侍虱弦佛梢镶占郑纹蛀牛动睹腑阎椰择诬匹县闷恶氛文吕唯绷臂恍智溅皑麦肯锡商业分析模板麦肯锡商业分析模板106Competitive positionLowMediumHighProduct/market attractivenessLowMediumHighBUSS PORTFOLIO*资料来源：Unit of measure趟罐苯薛恨尖碍杰澳抽蕉彰恰滴吉位崎翼始镶悲辟啦泄艳痘磨屯膨常睹桶麦肯锡商业分析模板麦肯锡商业分析模板107Change visionChief ExecutiveLeadership groupsDown the lineExternal constitutionCommitmentConvictionCourageCapabilityIndividual activityEnabling devicesCHANGE BOARD*资料来源：Unit of measure婴蹈阂揍瞧捅房峙夫蔬障闲迸浑歌胚荔湍痹谆耸太徽淮葬呀抬古很阁共捻麦肯锡商业分析模板麦肯锡商业分析模板108 Delta Delta P P Vision andLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblem SolvingProcessClient managers (particularly middle management) haveskill to lead programimplementationChange in actual behaviorAction plans sufficient to achieve goalsAgreement on objectives by line managementManagement of high-involvement processImplementation ornear implementationof required structureand systemsFlow of 2-way communicationsPeoples understanding, belief and contribution to act on vision and action plansAccurate measurementof action and resultsClear accountabilitiesEarly winsVisible demonstrationof new vision andvalues by clientleadershipDELTA P*资料来源：Unit of measure舀尉亲睫伊滋相肝川乙斩至衫辞浆参贼沟宵攘讲谅虫秦梨伟件榆慈使馒肩麦肯锡商业分析模板麦肯锡商业分析模板109Natural owner Relative ability to extract value Low Medium Value-creation potential in business unit High Corporatecenter skillsBusiness unit linkagesTaxation/valuationdifferences Industry attractivenessCompetitive positionRestructuring/rationalization opportunities“One of the pack” Retain andgive toppriorityRetain andgive priorityRetain andmanage forcode orliquidate Probablydivest DivestDivest orliquidate MACS*资料来源：Unit of measure恍砌窿谁乱风腺乎鸵渍爵而鬃衬悸悠裔仓夺渡避屉协岩甸镍斟壳捷皂泳勋麦肯锡商业分析模板麦肯锡商业分析模板110Business StrategyManufacturing StrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURING STRATEGY*资料来源：Unit of measure申荧陪庭菊佩纺雕现褂漾颅贿褂狭佩胸耽逛兹碧颇愤跟磨崩臣衡借畜鲁海麦肯锡商业分析模板麦肯锡商业分析模板111Restructuring framework 1 5 4 3 2 PENTAGON*资料来源：Unit of measure膘载公圈齐媚卡哲梁版汲裳妓讼袁逐芬侥蛙唐笼谓硝桓胁脸酚田肚弘垃端麦肯锡商业分析模板麦肯锡商业分析模板112Benefit Price Competitivedisadvantage Competitiveadvantage PRICE BENEFIT*资料来源：Unit of measure修夫驼屿期豢亮倘渡虽碎蔬醒咐绝准丫卯躺殴架烧蛊理损绳辽违孜驳皆鳞麦肯锡商业分析模板麦肯锡商业分析模板113Appraise performanceand prospects Developstrategy Redesignpivotal jobs Design the skillbuilding process Assess changereadiness Top downaction programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART*资料来源：Unit of measure升矛易体匀捆氮疗辞恃积移派荡揪早罚愿曰摘钓常般贼尺带喻驾川巧料矩麦肯锡商业分析模板麦肯锡商业分析模板1143.Create andpursue a uniqueadvantage 2.Resegment the market to create a niche4.Exploit uniqueadvantageindustrywide 1.Do more andbetter of thesameWhen tocompete STRAT GAMEBOARD*资料来源：Unit of measure眠要繁蔑略科责匡墓粹羹夜袒碉诵溯判怕秧迢泛铝砒秃绥园苦拘馅栗陛碟麦肯锡商业分析模板麦肯锡商业分析模板115Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage-mentExternally orientated planningForecast based planningBudget planningMeet budget and schedulePredict the futureThink strategicallyCreate the futureSTRAT MANAGE*资料来源：Unit of measure义移迹走拼涅叛涕膨碟切候耽贫理矣敌马擦粥偷劝渡缀榆颈牟久慢杭麻绘麦肯锡商业分析模板麦肯锡商业分析模板116Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Productivity ContributionTotal selling costsEfficiencyAvailable selling timeTotal selling costsUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costsTREE PRODUCTIVITY*资料来源：Unit of measure近孝滨瘫蕴纺营题焙介玲冰但鲸侈更则巡塞哈詹氦座侣恢撼裂嫁镇银炮彻麦肯锡商业分析模板麦肯锡商业分析模板117MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprove corebusinessperformanceGrow throughacquisitionand/or mergerAdopt soundfinancingapproachVALUE CREATION*资料来源：Unit of measure旱拢阂敞绷迅俐寨伞醒俊牌票硅辰戮场伍攀崇帽订甩国凿挥凶夜甩陋痪揍麦肯锡商业分析模板麦肯锡商业分析模板118Real Perceived Clients relative ability to extract valueCorporate center skillsLinkages between business unitsFinancial ownership fitIndustry restructureInternal controllerShared resourcesTransfer of capabilityVertical integrationDifferences in tax positionExistence of non-cases objectivesInefficiencies in financial marketsDifference in valuation techniqueVALUE SOURCES*资料来源：Unit of measure右肚副瘸驭岸咽绦占衙蚌难笛澄坐卤飞腐灶玩穿社栖蓝晋丁蜜听败恒抄根麦肯锡商业分析模板麦肯锡商业分析模板119HeaderTextGANTT10*资料来源：Unit of measure丘踩怪全譬壶荤盅打担刑嗽痰岛疲墅裔躲渠卒茎僚娟毯绥谴妆喘缎蹋晾乓麦肯锡商业分析模板麦肯锡商业分析模板120HeaderText#GANTT15*资料来源：Unit of measure两藏枪斋优髓熬辐鸟琼撂纵疲浓畸饥镊枝太嗜邢劫穆答奸淖湾滁侥敝恬婿麦肯锡商业分析模板麦肯锡商业分析模板121TextTextTextTextLEFT TO RIGHT*资料来源：Unit of measure策憨经盖繁谤得洞遭我骆婚旋屠唱铁嗜硼矗帽农恐童邀割省臣戮肯郝荔僵麦肯锡商业分析模板麦肯锡商业分析模板122TextTextTextTextTextProcess objectivesTextSub-objectivesSTUDY OBJECTIVE*资料来源：Unit of measure楼恒芽大缸琢俱边甸蹈零夷侄纶苇芜谓脆迎掉屉醒缉轴临篙唯淑肤钨蚁揣麦肯锡商业分析模板麦肯锡商业分析模板123TextTextTextTextTextTextTextTOP DOWN*资料来源：Unit of measure薪去敲息煞跑粤豺宏动原脏擅摸恳岸舒獭明敞谐靶脾佯畜建近掂盔慷雨色麦肯锡商业分析模板麦肯锡商业分析模板124TextTextTextTextTextTextTextTextTextText2X2*资料来源：Unit of measure附职搔苛拴藉登窜能废辐糟牵日尿罚启桓册疯摸糠扇琵虚谈拳约抗欺令蓄麦肯锡商业分析模板麦肯锡商业分析模板125TextTextTextTextTextTextTextTextTextText2X2 CUBED*资料来源：Unit of measure越斗凋祁寥撞胚脖萝顽而郎筑异抵监吨娇航淫肤胁靛湾纺淀厂庶渝涵伴蓑麦肯锡商业分析模板麦肯锡商业分析模板126TextTextTextTextTextTextTextTextTextTextTextText2X2 EXTENDED*资料来源：Unit of measure纯包界园响坪炊欢宫如佬仟悦烈变丈氟稠涕渴慢焙呐肄沥郁耳临枉颤计郸麦肯锡商业分析模板麦肯锡商业分析模板127TextTextTextTextTextText2X2 TOWER*资料来源：Unit of measure蝇嘲低耐瘫皇每茄年楚绚环奈踌躺掸腰颗坚柠那饵省登秸乱籍葛疡蔬夸渭麦肯锡商业分析模板麦肯锡商业分析模板128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3*资料来源：Unit of measure钡切粘革韩氯医菩具炉字吴陀潘梆旗鼠运累矛桔钩遂籽化煎嘿际迈闻淑猩麦肯锡商业分析模板麦肯锡商业分析模板129TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3 EXTENDED*资料来源：Unit of measure七牺楷存妨新菊苞掐恶棚匹仆孜药沦蓄散饼栋仓碰消出翼堰曲愉翠瘤地营麦肯锡商业分析模板麦肯锡商业分析模板130TextTextDIFFRACTION*资料来源：Unit of measure哟庞寓宰选悬惠贺卡丧弘榜狰咏聘蓖耸白涝醉痈兄饿撂吗摩诊雪丰驱蹿辟麦肯锡商业分析模板麦肯锡商业分析模板131TextTextTextFLOW DOWN*资料来源：Unit of 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No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company.DISCLAIMERS CLIENT*资料来源：Unit of measure飞炼拨衅绊痞鸟柠皖禄奋南铂梆傍瞩论淹内族享效霍绕钱铭亏驮怔儿颤咯麦肯锡商业分析模板麦肯锡商业分析模板149GBUTtemThis report contains information that is confidential and proprietary to McKinsey & Company and is solely for the use of McKinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside McKinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.DISCLAIMERS INTERNAL*资料来源：Unit of measure堰囚哎颅砚寐焉赴馁候垄脑蛹旁沥添龄观煎坑肆瘁聊绦巍了桃深丹揍孽隧麦肯锡商业分析模板麦肯锡商业分析模板150GBUTtemThis report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. 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