单词注释难句剖析导读诱思MediaBuy1What is media buy?Mediabuyisthepurchaseofadvertisingspaceinthemedia.Radioairtime,commercialtimeontelevision,Internetadspaceandprintadsaresomeexamplesofmediarealestate2.Choosingtherighttypeofmediabuyrequiresvastamountsofresearchandconsideration.What factors go into determining what kind of media buy to make?Themostimportantthingtokeepinmindwhenmakingthemediabuyisyourproduct.Whetheryourproductisaphysicalitem3,acharity4,aserviceoranythingelse,beingfamiliarwithyourproductisabsolutelyimportant.Doingsomeresearchisalsoimportantinmakingtherightmediabuy.单词注释难句剖析导读诱思What affects the price of media buy?Thepriceofthemediabuydependsonwhatkindofmediayouwanttobuyandhowmuchexposurethatmediagets.Themediabuythatconsistsofasmalladinalocalnewspaper,forinstance,isgoingtobelessexpensivethana30-secondtelevisionad.Mediabuyisverynecessaryingettingyouradvertisingandmarketingmessageinfrontofthepublic.Mediarealestateisntcheap,socarefulresearchandanalysisofthemarketisimportantformakingtherightchoicewhenwemakethemediabuy.单词注释难句剖析导读诱思1.mediabuy这是一个新词,译作“媒体购买”,就是在媒体上买一块广告空间。2.mediarealestate媒体房地产3.aphysicalitem实物4.charity/trti/n.慈善单词注释难句剖析导读诱思1.Whetheryourproductisaphysicalitem,acharity,aserviceoranythingelse,beingfamiliarwithyourproductisabsolutelyimportant.译文:无论你的产品是实物、慈善、服务或是别的什么,熟悉你的产品至关重要。剖析:本句的主句是beingfamiliarwithyourproductisabsolutelyimportant,其中短语beingfamiliarwithyourproduct作主语,whether引导让步状语从句。2.Thepriceofthemediabuydependsonwhatkindofmediayouwanttobuyandhowmuchexposurethatmediagets.译文:媒体购买的价格取决于你想要购买的媒体的种类和曝光的程度。剖析:本句的主语是Thepriceofthemediabuy,宾语部分是由and连接的两个宾语从句,分别由what和how引导。单词注释难句剖析导读诱思Givesomeexamplesofmediarealestate.答案:Radioairtime,commercialtimeontelevision,Internetadspaceandprintads.一二三四五六一、用英语列举你所了解的媒体工具答案:Books,newspapers,magazines,radios,televisions,theInternetandsoon.一二三四五六二、根据常识,回答下列问题1.WhatsthefullnameofG8?2.HowmanycountriesdoesG8consistof?Whatarethey?答案:TheGroupofEight.答案:Eight.France,theUnitedStates,Britain,Germany,Japan,Italy,CanadaandRussia.一二三四五六三、从课文中找出与下列汉语对应的英文短语1.由组成2.详细地3.阻止某人做某事4.最后5.结果是;归结为6.对负责7.对的解释8.盼望做某事9.(在)全世界10.代表11.被代替12.收集证据bemadeupofindetailpreventsb.fromdoingsth.intheendcomedowntoberesponsibleforanexplanationforlookforwardtodoingsth.allovertheworldstandforbereplacedbycollectevidence一二三四五六四、从课文中找出与下列英文释义对应的单词1.happeninginalotofplacesorsituations,oramongalotofpeople2.thesituationorexperienceofbeingpoor3.achangeorchangesmadetoasystemororganisationinordertoimproveit4.theneedordesirethatpeoplehaveforparticulargoodsandservices5.sumofmoneythatapersonororganisationowes6.thefeelingthatsomethingisdefinitelytrueordefinitelyexists7.causingphysicalpainwidespreadpovertyreformdemanddebtbeliefpainful一二三四五六8.acountry,city,ororganisationthatprovidesthenecessaryspace,equipment,etc.foraspecialevent9.toofficiallytellpeopleaboutsomething,especiallyaboutaplanoradecision10.acleardifferenceorseparationbetweentwosimilarthings11.aformal,usuallywritten,requestforsomethingsuchasajob,placeatuniversity,orpermissiontodosomething12.verypleasedandhappyhostannouncedistinctionapplicationdelighted一二三四五六五、快速浏览Africa on G8 Agenda和LONDON WINS两篇报道,选择正确答案1.HowoftendotheG8politicalleadersmeet?A.Onceayear. B.Twiceayear.C.Everytwoyears.D.Threetimesayear.2.WhatmightnotbediscussedattheG8Summitin2005accordingtothenews?A.Poverty.B.Sexeducation.C.Healthcare.D.DebtofScotland.答案:A答案:D一二三四五六3.WhothoughtthattocancelthedebtofAfricaspoorestcountrieswastheonlywayforthesenationstoescapepainfulpasts?A.TheG8leaders.B.Peoplefromallovertheworld.C.Peoplefrompoorcountries.D.PeoplefromthecountriesofG8.4.Londonbeatatthelastroundofvoting.A.MoscowB.MadridC.NewYork D.Paris答案:B答案:D一二三四五六5.Whichofthefollowingcanbeinferredfromthetwopiecesofnews?A.TheG8Summitisdeterminedtosolvealltheproblemsaroundtheworld.B.DevelopedcountrieswillhelpAfricancountriestodevelopbycancellingtheirdebts.C.By2012,LondonhadbeentheonlycitytohosttheOlympicGamesthreetimes.D.PrinceWilliamwaspresentattheIOCmeetingwhentheyannouncedthenewsthatLondonwonthebid.答案:C一二三四五六六、课文语法填空TheG81.(make)upofpoliticalleadersfrom8countriesFrance,theUnitedStates,Britain,Germany,Japan,Italy,CanadaandRussia.Theymeeteverysummer2.(discuss)majorproblems3.concernthewholeworld.Themeetingisgoingto4.(hold)inScotlandnextweekand5.topicofAfricawillbediscussed6.detail.Reformshavebeendemandedbypeoplefromallovertheworld.IfthedebtofAfricas7.(poor)countries8.(cancel),theproblemstherecanbeprevented9.gettingany10.(bad).ismadetodiscussthat/whichbeheldtheinpoorestiscancelledfromworse123467851.Widespread poverty in Africa means that many people there cannot get the water,clothing,housing,electricity or education they need.非洲普遍的贫困意味着那里的许多人不能获得他们需要的饮用水、衣服、房屋、电及教育。剖析that引导宾语从句,其中“theyneed”是定语从句,修饰先行词“water,clothing,housing,electricityoreducation”。考点一widespreadadj.广泛的Theplanreceivedwidespreadsupportthroughoutthecountry.这项计划得到了全国的普遍支持。Englishismorewidespreadandmoreusedininternationalconferences.英语在国际会议中使用得更为广泛。12346785活学活用完成句子(1)私家车的广泛使用使得道路更加拥挤。ofprivatecarsmakestheroadmorecrowded.语法填空(2)Mostofthesepeoplelivein(poor).Thewidespreadusepoverty考点二povertyn.贫穷,贫困HerwishistogetShelly-Annoutofpoverty.她的愿望就是想让谢莉安摆脱贫穷。Thefamilyliveinpovertybecauseboththefatherandthemotherareoutofwork.由于父母都失业了,那家人生活在贫困之中。123467852.Reforms have been demanded by people from all over the world.全世界的人们都要求改革。考点demandvt.要求,请求Theworkoftakingcareofpatientsdemandsgreatpatience.照顾病人这种工作需要极大的耐心。Idemandtoknowwhatsgoingon.我要求知道发生了什么。Wedemandthatthemeeting(should)bepostponed.我们要求延期召开会议。Hedemandedaclearanswerofthem.他要求他们给他一个明确的答复。12346785归纳:demand用作及物动词时,后面可接指物的名词或代词、不定式及that引导的从句作宾语;接从句时,从句谓语通常用“(should+)动词原形”结构。demandsth.ofsb.表示“要求某人某事(物)”。demand用作名词时,表示“需求,需要”。Productionisstillincreasingfasterthandemand.生产的增长仍然快于需求的增长。【高考典句】Wellbeforethearrivaloffreezers,therewasademandforiceforfoodpreservationandcatering.早在冰柜问世以前,人们为了保存食物和承办酒席就对冰有需求。Flyingmakesheavydemandsonpilots.驾驶飞机对飞行员要求很高。12346785活学活用语法填空(1)Hedemanded(tell)thetruth.(2)Protesterswentonstrikingtodemandthatallpoliticalprisoners(free).选择正确的译文(3)我要求他立即做出解释。（）a.Idemandedhimforanimmediateexplanation.b.Idemandedanimmediateexplanationofhim.(4)我要求约翰立即到那儿。（）a.IdemandedJohntogothereatonce.b.IdemandedthatJohn(should)gothereatonce.tobetold(should)befreedbb12346785(5)最近几年对黄油的需求减少了。（）a.Thedemandforbutterhasdecreasedinrecentyears.b.Thedemandofbutterhasdecreasedinrecentyears.单句改错(6)HedemandedTomtoleaveatonce.a答案:去掉to123467853.Their belief is that this is the only way for many of these nations to escape their painful pasts.他们坚信这是使许多非洲国家摆脱痛苦的过去的唯一出路。剖析that引导表语从句,不定式短语“toescape.”作后置定语,修饰“way”;for引出的名词短语“manyofthesenations”是不定式短语的逻辑主语。考点beliefn.信心;信任【高考典句】Onetraditionalbeliefabouttelevisionisthatitreducesachildsabilitytothinkandtounderstandtheworld.关于电视有一种传统的观点认为它会降低孩子思考和理解世界的能力。Theresnothingmorenaturalthanachildishbeliefinhisparents.没有任何事情比孩子对父母的信赖更自然。12346785归纳:belief常与that引导的名词性从句连用,从句表示belief的具体内容。后面可接介词in引导的短语,表示“对有信心,相信”。beliefn.信仰HehaslosthisbeliefinGod.他已不相信上帝。12346785活学活用语法填空(1)Thievesbrokeintothebuildinginthemistaken(believe)thattherewasexpensivecomputerequipmentinside.(2)Whenyougetsomethingwrong,itcanshakeyourbeliefyourself.(3)Thisistheonlywayforyou(go)there.(4)Thatwasa(pain)experience.beliefintogopainful123467854.At 12:45 UK time today,the name of the host city for the 2012 Olympic Games was being announced by the International Olympics Committee (IOC) in Singapore.今天,在英国时间12点45分,国际奥林匹克委员会在新加坡宣布了2012年奥林匹克运动会的主办城市。剖析本句为简单句。谓语为过去进行时的被动语态,表示过去某个时刻正在进行的被动动作。考点一hostn.主办(国/城市/机构);主人TheTourdeFranceisthemostsplendidviewofeverysummerinthehostcountry,France.环法自行车大赛是东道主法国每年夏天最靓丽的风景线。Attheendoftheparty,wethankedourhostandwenthome.聚会结束时,我们对主人表达谢意后便回家了。12346785host用作及物动词时意为“主办;主持”。Tokyowillhostthe2020OlympicGames.东京将主办2020年奥运会。Theawardceremonywillbehostedbyfamousstars.颁奖仪式将由明星主持。考点二announcevt.宣布,宣告ItsapitythatoneofthewinnersoftheNobelPrizeinmedicinediedjustdaysbeforethewinnerswereannounced.真是遗憾,诺贝尔医学奖获得者之一在公布获奖者的前几天去世了。NobelPrizeattractstheeyesofpeopleallovertheworldeachtimeitisannounced.诺贝尔奖每一次名单揭晓之时都会吸引全世界人民的目光。12346785【高考典句】Oneday,armedwithabasketofvegetables,heannouncedhewasgoingtomakestew.有一天,他抱着一篮子的菜,宣布说他要炖菜。Attheendofthemeeting,itwasannouncedthatanagreementhadbeenreached.在会议结束的时候,一项协议宣告达成。归纳:announce后直接接宣布、宣告的内容,该内容可用名词表示,也可以用从句表示。派生词:announcementn.宣告,通告,宣布的话Ivegotanimportantannouncementtomake.我有件重要的事情要宣布。12346785活学活用语法填空(1)Itwasannouncednewspeedlimitwouldbeintroduced.(2)Thevotewascompletedandthepresident(announce)theresult.(3)Hemadean(announce)thathewouldresign.完成句子(4)哪个国家将会主办下一届世界杯?Whichcountrywill?thatannouncedannouncementhostthenextWorldCup123467855.Prince William,who is now in New Zealand,said he was delighted that the 2012 Olympic Games would be held in London and he was looking forward to the Games.目前正在新西兰的威廉王子说,他很高兴2012年奥运会将在伦敦举行,并期待着奥运会的到来。剖析“who.NewZealand”是who引导的非限制性定语从句,修饰“PrinceWilliam”;“said”后接两个并列的宾语从句“hewasdelightedthat.London”和“hewaslooking.Games”,其中第一个宾语从句中包含that引导的状语从句。12346785考点delightedadj.高兴的,愉快的【高考典句】Iwasdelightedatthepresenceofsuchastudent.看到这样的学生我很高兴。Imdelightedtohearofyoursuccess.听到你成功的消息我感到很高兴。【高考典句】Theprofessorwasdelightedtofindthattwothirdsoftheprojecthadalreadybeenfinishedbythestudentsindependently.教授高兴地发现学生们已独立完成了该项目三分之二的工作。Shewasasdelightedwith/by/attheholidayplan.她对假日计划很满意。12346785归纳:delighted常用作表语,后面可接不定式、that引导的从句及介词with/by/at引导的短语。(1)delightvt.使非常高兴n.高兴,快乐Peterssuccessatcollegedelightedhisfamily.彼得在大学取得的成功让他的家人非常高兴。ThechildrenunwrappedtheirChristmaspresentswithdelight.孩子们高兴地把圣诞礼物拆开了。Hetakesgreatdelightinprovingotherswrong.他的极大乐趣是证实别人错了。归纳:delight作动词时,常接sb.作宾语,delightsb.意为“使某人高兴,取悦某人”;作名词时,其常用搭配:withdelight,意为“高兴地,欣喜地”;takedelightin,意为“以(做)某事为乐”。12346785(2)辨析:delighted和delightfulIwasdelightedwithmypresents.我对我收到的礼物很满意。Iwasaffectedbyherdelightfulvoices.我被她令人愉快的声音感染了。归纳:delighted表示“感到高兴的”,是外物带给人的感受;delightful表示“令人愉悦的”,指外物本身的特性或性质。12346785活学活用语法填空(1)Dadis(delight)withme,becauseIamhardworking.(2)Thenaughtyboytakesgreatdelightpullingthedogstail.(3)herdelight,hersonwonfirstprize.delightedinTo123467856.No one has yet discovered who is responsible for the incidents but police are already collecting evidence.没人知道谁要为这些事负责,但警察已经正在收集证据。剖析本句为but连接的并列复合句。but前的分句是复合句,其中包含who引导的宾语从句,主句使用的是现在完成时;but后的分句使用的是现在进行时。考点一incidentn.事件,事情Shetoldussomeoftheamusingincidentsofherholiday.她给我们讲述了她度假时发生的一些有趣的事情。Frontierincidentshavebeencommonontheborder.边界事件在边境上时常发生。12346785辨析:incident和accidentTheJuly7thIncidentof1937isanimportantoneinthehistoryofourcountry.1937年的“七七事变”是我国历史上的一件大事。Hehadanaccidentwhenhewasdrivingtoworkhiscarhitatree.他开车上班时出了事故他的车撞到了一棵树上。归纳:incident指“不好或意外的事件”,可能是大事件,也可能是小事件;accident则往往指“偶然的事故”,尤其指不幸的道路或交通事故。12346785考点二evidencen.证明,证据【高考典句】Yetthereisevidencesuggestingthatthetrendisgrowing.然而有证据表明趋势正在上升。Modernsciencehasgivenclearevidencethatsmokingcanleadtomanydiseases.现代科学给出了明确的证据:吸烟可以引发多种疾病。归纳evidence“证据,证明”,是不可数名词。12346785evidentadj.明显的Itisevidentthatsmokingisharmfultohealth.很明显,抽烟对健康有害。Thisfactistooevidenttorequireproof.这一事实很明显,用不着证明。evidentlyadv.明显地活学活用语法填空(1)Thebrokenglasswasevidenceathiefbrokein.(2)(evidence)hedoesntliketheidea.thatEvidently12346785选词填空(3)incident和accidenta.HetoldmesomeofthefunnythathappenedduringhisjourneytoEurope.b.ImsorryIbroketheglassitwasan.(4)evidence和evidenta.Hersmileisofherhappiness.b.Itwasthatthepolicywasafailure.incidentsaccidentevidenceevident123467857.They hope that they can find an explanation for the attacks.他们希望能找到这些袭击的原因。考点explanationn.解释,说明【高考典句】Sittingonasofainherroom,Welty,aslimfigureinasimplegraydress,lookedpleasedwiththisexplanation.韦尔蒂,这个穿着朴素灰色衣服、身材苗条的女子,坐在自己房间的沙发上,看上去对这个解释很满意。IthinkIoweyouanexplanationformybehaviour.我觉得我需要就我的行为向你做出解释。归纳explanation后面可接介词for,意为“对的解释”。12346785explainvt.解释explainsth.tosb.=explaintosb.sth.向某人解释某事Itwasdifficulttoexplaintheproblemtobeginners.对初学者解释这个问题很难。活学活用语法填空(1)Canyouthinkofany(explain)forhisfrequentabsencefromschool?(2)Hegavenoexplanationwhathewasdoingthatevening.(3)Canyouexplainmehowthismachineworks?(4)Helefttheroomwithout(explain).explanationfortoexplanation123467858.语法:被动语态考点一被动语态的基本结构是“系动词be+过去分词”。被动语态的谓语动词有各种时态变化,以动词take为例,其常见时态的被动形式如下表:12346785从上表中可以看出,被动语态的各种时态变化都是通过系动词be的各种时态来表示的,因此只要知道be的时态形式,也就掌握了被动语态的构成。Youarewantedonthephone.有你的电话。(一般现在时)Therailwaywasbuiltin1998.这条铁路建于1998年。(一般过去时)Anewrailwayisbeingbuiltinthiscity.这个城市正在修建一条新的铁路。(现在进行时)Therailwaywasbeingbuiltthistimelastyear.去年这个时候这条铁路正在修建中。(过去进行时)Thenewrailwayhasalreadybeenbuilt.新铁路已经建成了。(现在完成时)12346785Therailwayhadbeenbuiltbytheendoflastyear.这条铁路在去年年底前就已经建成了。(过去完成时)Anewrailwaywillbebuiltinthiscitynextyear.这个城市明年将建一条新的铁路。(一般将来时)Hetoldusthatthenewrailwaywouldbebuiltthenextyear.他告诉我们新铁路将于第二年建成。(过去将来时)考点二主动形式表示被动意义(1)wash,clean,cook,iron,look,cut,sell,read,wear,feel,draw,write,sell,drive.Thebooksellswell.这本书销路很好。Thisknifecutseasily.这刀子很好用。12346785(2)blame,let(出租),remain,keep,rent,build.Iwastoblamefortheaccident.我应为这次事故负责。Muchworkremains.还有大量工作没有做。(3)在need,require,want,worth(形容词),deserve等后的动名词必须用主动形式。Thedoorneedsrepairing.=Thedoorneedstoberepaired.这扇门需要修理一下。Thisbookisworthreading.这本书值得一读。12346785活学活用用所给词的适当形式填空(1)Ihadastrongdesiretoreachinandplaywiththetoy,but(hold)backthankfullybytheshopwindow.(2)Allvisitorstothisvillage(treat)withkindness.(3)Inthenearfuture,moreadvancesintherobottechnology(make)byscientists.(4)Ifnothing(do),theoceanswillturnintofishdeserts.(5)Thiscoastalarea(name)anationalwildlifereservelastyear.washeldare/weretreatedwillbemadeisdonewasnamed12346785(6)Itisreportedthatmanyanewhouse(build)atpresentinthedisasterarea.(7)Largequantitiesofinformation(offer)sincetheorganisationwasbuilt.(8)Allthemachines(repair)bytheendofthefollowingweek.isbeingbuilthavebeenofferedwillhavebeenrepaired