ChapterVCeremonialSpeeches&CongratulationsLetters致辞与祝贺致辞与祝贺11.CeremonialSpeechesvAceremonialspeechisanemotionalspeechthatmarksamajoreventorriteofpassage.v“致辞致辞”也叫也叫“致词致词”、“祝词祝词”，是在举行仪式，是在举行仪式等许多国际交往场合各方负责人发表的礼节性讲话。等许多国际交往场合各方负责人发表的礼节性讲话。这类致辞的主题多种多样但是交际效果都在于增强这类致辞的主题多种多样但是交际效果都在于增强贸易伙伴之间的相互了解，促进业务的发展。从发贸易伙伴之间的相互了解，促进业务的发展。从发表讲话的角度来看，东道主方面作的致词可以表示表讲话的角度来看，东道主方面作的致词可以表示欢迎、欢送、祝贺等；客人一方可以致词表示告别、欢迎、欢送、祝贺等；客人一方可以致词表示告别、答谢、哀悼等议题。此外还有会议开幕式、闭幕式、答谢、哀悼等议题。此外还有会议开幕式、闭幕式、就职典礼、招待会祝酒辞、建筑奠基、开业揭幕等就职典礼、招待会祝酒辞、建筑奠基、开业揭幕等等场合发表的讲话。等场合发表的讲话。2SalutationvMr. President, Ladies and Gentlemen vMr. Chairperson, Ladies and Gentlemen vDistinguished Guests vLadies and Gentlemen vDear Friends31.1WelcomeSpeech欢迎辞欢迎辞vThepurposeofthisspeechistoshowfriendlinessandhospitalityinordertocreateabondofgoodwillamongtheparticipants.Themoodofthisspeechisusuallydignifiedandformal,butyouneedtoshowsincerityaswell.4vIdentifythewelcomingagencyvExpresspleasureinwelcomingthenewcomersvDiscussthegoalofthevisitvGivevisitorssomeinformationaboutwheretheyrevisitingand/orpointthemtoplaceswheretheycanget(more)informationvMentioncomplimentaryfactsabouttheguestsvConcludewithyourwishesforapleasantstay5vLadiesandGentlemen,vGoodafternoon.MayIhaveyourattentionforaminute,please.vItisagreatpleasureforustohaveMr.Caissonswithustoday.Pleaseallowmenowtoextendourwarmwelcomeandcordialgreetingtoourdistinguishedguest,onbehalfofallmycolleaguesandstaffmemberspresenthere.vAsCEOofCoquinaInternational,ourdecade-longbusinesspartnerintheStates,Mr.CaissonshasalwaysbeenofgreathelptoourNorthAmericanoperations.Weallrememberthedayswhenourcompanybegantofeelaroundinthatvastmarket,anditwaswithhisfullassistancethatwewereabletoestablishourstrongholdonthecontinent.vAlsoMr.CaissonsofferedsupportinourstafftrainingaimedatmaintaininganddevelopingimportantnichemarketsintheAmerica.NowletusinviteMr.Caissonstospeaktous.6WelcomingNewEmployeesDearfriends,Aspresidentofthiscompany,Iwouldliketoexpresstoallofyouheremysincerewelcome.Asyouallknow,ourcompanyisoneofthebignamesandhasalongtradition.Ithinkyoumustbeproudofbeingapartofsuchagreatcompany.Butwecannotaffordtodependontraditionalone.Weneednewbloodlikeyoutomakeourcompanygreaterandstronger.Youareequippedwithnewknowledge,newideasandnewinsights.Donotwastethem,butusethemwhiletheyarefresh.Iwantyoutowork,butnotjustforourcompany.Iwantyoutoworkforyourself,andforthewell-beingofthesociety.Iwouldliketowelcomeyouonceagain,andfromtoday,letusbegintoworktogether.71.2ToastSpeeches祝酒辞祝酒辞vBesuretokeepyourmessagebrief.vBeginwithrecountingasignificanteventintheperson/coupleslife/relationshipvIftoasingleperson,pointoutthatthisachievementwasbeyondwhatisexpectedorrequired.vIfthepersons/relationshipsaccomplishmentwasmadeinthefaceofdifficulty,mentionthisfact.vEndwithanincidentthatsumsupthepersons/relationshipsbestqualitiesandtrytofindaninspirationalstatementeithermadebythatpersonoranotherpersontosumupwhattheaudienceshouldadmireabouttheperson/relationship8vDistinguishedGuests,LadiesandGentlemen,vFirstofall,onbehalfofmycolleaguesandthecompany,IwishtowarmlywelcomevMr.PierreChardon,vMr.TeilhardIbrahim,andvMr.andMrs.RajivPatnaikonyourtourofShangdiandotherhigh-techparksinandaroundBeijing.vWe,theNewCenturyElectronicsCo.,andBandwagonEngineeredTestingSystems,havebeenclosepartnerssincethelate1980s.Weareconfidentthatyourvisitwillsurelyfurtherthedevelopmentofourcooperation.vNowpleaseraiseyourglassesanddrinkatoast,vtothehealthofourdistinguishedguests,vtothefurtherdevelopmentofcooperationbetweenus,vtothehealthofallfriendshere,andvtothesuccessofyourcurrentvisit.9vMr.Chairman,LadiesandGentlemen,vWearedelightedtobeinyourlovelycityofBeijing,capitalofyourequallywonderfulcountry.Hereinthepastfewdayswehaveconcludedwhatwehavefromtheverybeginningbelievedtobeoftremendousimportanceforbothcompanies,andmeanwhilehavebeenthroughalmostallthemajorplacesofhistoricinterestintown.vWebelievewehaveaccomplishedagreatdealduringourbriefstay.Certainly,andforallofusinmyteam,ithasoneofthemostmemorabletripswehaveevermadetoamagnificentcountry.vNowIshouldliketoproposeatoastvtothehealthofourhost,vtothehealthofallthepeoplehere,andvtoourgrowingprivateaswellascommercialties!101.3FarewellSpeeches答谢辞答谢辞 vYoucangiveafarewellspeechwhensomeoneisleavingorwhenyouareleaving.vBeginbyreferringtothetimespentattheplacevPointouthowthatperson(ifsomeoneisleaving)orhowothers(ifyoureleaving)inspired/helpedothers/youvBeginconcludingwithagenuineexpressionofappreciationforthatpersonorforthepeoplethatyoureleavingvExpressaninterestinmaintainingcontactvOmitreferencestosadorunpleasantsituationsanddontoverplaysadness11Thanks-givingspeechesbeforeleaving欢送会答谢欢送会答谢vMr.President,Friends,ladiesandgentlemen,vFirstofall,allowmetothankallofyouforyourkindinvitationandpleasantcompanyforthisfruitfulvisit.Wehavebeengreatlyprivilegedtohavethisopportunityoftouringyourwonderfulcountryandmeetingsomanyinterestingpeople.vMostimportantofall,wehaveconcludedandsignedthreeagreementsbetweenus.Wehavedinedandwinedwithyou.Wehavebargained,rammedthetable,andlaughedwithyou.Andthroughthesewehavetalkedandcameupwithfullunderstandingoftheproblemsofmutualconcern.vIavailmyselfofthisopportunitytosaythankstoyouall.vAndIlookforwardtoseeingyouinourcountry.vThankyou,myfriends.122.CongratulationsLetters1.Whatsthepurposeofwritingacongratulationsletter?vThepurposeofacongratulationsletteristodeliveracongratulatorymessagetofriendsorfamilymembersorbusinesspartners,commemoratingaccomplishmentsandachievements.Itisusedbothinpersonalandbusinesssituations.2.Whatshouldbethetoneofacongratulationsletterbelike?vGenerallyspeaking,thetoneofacongratulationslettershouldbesincere,natural,positiveandwithoutexaggeration.3. What are the requirements of an effective congratulationsletter?vTowriteaneffectivecongratulationsletter,weshouldpayattentiontothefollowingpoints:13v1)Writethecongratulationletterassoonaspossibleafterthefortunateeventtakesplace.v2)Stateinthebeginningthespecificoccasionthathasmotivatedyoutowriteacongratulationletter.v3)Expresspraiseandapprovalofthereadersaccomplishmentinyourcongratulationletter.v4)Keepyourcongratulationlettersimpleandconcise-underonepageinlength.v5)Keepyourletterpositiveanddontincludeanynegativecommentsorunhappynews.v6)Dontsuggestthatthefortunateeventshouldbenefittheletter-writerinanyway.v7)Dontexaggerateyourcongratulatorywordsoryourlettermayseemsarcasticormocking.14CongratulationstoIndividuals(Congratulationsonapromotion)祝贺晋升祝贺晋升DearDavid,vIhavejustheardthatyouhavebeenappointedRegionalManagerfortheMiddleEast.Lookingbackonyouractivitiessofar,Iknowthatyourenthusiasmandexperiencearetheveryqualitiesthatareneededforthisposition.Iwishyoueverysuccessinmanagingtheaffairsofthebranch.vMycolleaguesjoinmeinsendingyouourwarmestcongratulations.vWithkindestregards.vYours,vJohn15(Congratulationsonarecruitment)祝贺就业祝贺就业 vDearMs.HanYingying,vYourrecruitmentbytheCompanygivesmegreatpleasure,andIofferyoumycongratulations.Iamdelightedthatyourtalentandhardworkhavebeenrecognized.IhadhopedthatImightbeabletocongratulateyouinperson,butIamshortlygoingonholiday.WhenIreturnnextmonthIwillcontactyouandIhopeweshallhavetheopportunityofcelebrating.vInthemeantime,Iwishyoueverysuccess.vYourssincerely,vPanLiang16(Congratulationsonwinningapublichonor)祝贺获祝贺获奖奖vDearMr.Clinton,vOnreadingthroughthismorningsFinancial Times,Ifindyouhavebeenchosenoneof“TheTopTenMostSuccessfulEntrepreneurs”,andIwouldliketoaddmyvoicetothechorusofcongratulationsfromallsides.Theawardwillgivepleasuretoawidecircleofpeoplewhoknowyouandyourwork.Iamhappythatthemanyyearsserviceyouhavededicatedtoglobalmarketinghasbeenrecognizedandappreciated.vPeopleworkingaroundmearedeeplyimpressedbyyourworkinourmutualbusinesstransactionsoverthepastyears.Whatyouhavedonehasbeenquiteoutstandinganditisverygratifyingtoknowthatthesehavenowbeensosuitablyrewarded.Wewishyoueverysuccessinthecomingyearandlookforwardtobettercooperationwithyouinthefuture.vWarmregardsandbestwishestoyouandyourfamily!vYoursevercordially,vZhangGuoliang17InstitutionalCongratulations机构贺信机构贺信CongratulationsonbusinessstartingvDearMr.HoratioPeterson,vIhavelearnedwithgreatdelightthatyouareestablishingyourownOilExportingCo.,Ltd.andstartingbusinesstoday.Iwouldliketoextendmyutmostcongratulationsonyouropeningofthecompany.Duetoyourbrilliantbackgroundandrichexperience,youwillgreatlysucceedinthenearfuture.vWewishyoueverysuccessofyourcompanyinthecomingyearandlookforwardtoclosecooperationwithyouinthedevelopmentofbusiness.vYourssincerely,18(Congratulationsonthe15thanniversaryoftheestablishment)vDearSirs,vThisNovember2isthe15thanniversaryoftheestablishmentofyourHaojieAgricultureProductsCo.,Ltd.vOnbehalfoftheMunicipalCommissionofForeignTradeandEconomicCooperation,herebyIextendmycordialcongratulationstoyourcompanyandtoallitsexecutivesandstaffmembers.vAndIwouldliketotakethisopportunitytoexpressmyheartfeltgratitudetoyouforyourcooperationandsupportoverthepastyears.vMayHaojieAgricultureProductsCo.Ltd.performbetterandgrowfaster.vYourssincerely,19HomeworkvGreeting Cards: useful sentencesvCeremonial Speeches e.g. inauguration speeches, opening ceremony speechesvCongratulations Letters: useful sentencesvPractices20Directions:Writelettersofcongratulationsonthesituationgivenbelow.Situation 1: Write a letter of congratulation to your friend based on the Chinese outline below.1获悉你考入XX大学，攻读XX专业，特此祝贺。2你的成绩是你刻苦努力的结果，希望你在新的环境里取得更好成绩。3再次表示祝贺。Situation 2: You have learned from the Zhejiang Daily that your business partner Mr. Yao Aiguo had won the title of 2010 Top Ten Enterprisers granted by the government of Zhejiang Province. Write a letter to congratulate him. Practices 21