TOMER DVIRCEO & FOUNDER, SOLUTOCEO & FOUNDER, SOLUTOBE YOURSELF做最好的自己国外创业指南BE YOURSELFWHOIS14 years experience in HW & SW designInetB (Co-Founder, VP R&D)MDG Medical (CTO)Soluto (Co-Founder, CEO)Many others做最好的自己国外创业指南BE YOURSELFBE YOURSELF做最好的自己国外创业指南BE YOURSELFStartup = Daily Dilemmas做最好的自己国外创业指南BE YOURSELFBe YourselfLooking for those “Right Answers” for success of your startup?做最好的自己国外创业指南BE YOURSELFRight answers?There is no such thing.做最好的自己国外创业指南BE YOURSELFDifference.做最好的自己国外创业指南BE YOURSELFNo one has the answers(Maybe god, but shes busy with more important things)做最好的自己国外创业指南BE YOURSELFYOUR IDEA1做最好的自己国外创业指南BE YOURSELFSkeptismHave no assumptions做最好的自己国外创业指南BE YOURSELFConcept SkeptismKeep evaluating your concept from scratchSocial Network?Why?做最好的自己国外创业指南BE YOURSELFKnown FactAs of 2007, The world voted no for touch-screen based devices. Touch is dead.做最好的自己国外创业指南BE YOURSELF做最好的自己国外创业指南BE YOURSELFTechnology SkeptismChoose technology while avoiding any myths做最好的自己国外创业指南BE YOURSELFTechnology myths & truthsC# is slower than C+Microsoft SQL BadClient application Web, AJAX, FlashCloud computing is the future of everything做最好的自己国外创业指南BE YOURSELFTRUTHS, “FACTS”2做最好的自己国外创业指南BE YOURSELFTruths, “Facts”Hundreds existA few are not wrongBut, just like everything in life, everything is subjectiveExamples.做最好的自己国外创业指南BE YOURSELFStartup Fact“When funds are available, take it”做最好的自己国外创业指南BE YOURSELFStartup Fact“Launching a product on the internet requires a professional branding company, and costs $100k”做最好的自己国外创业指南BE YOURSELFStartup Fact“You should ask users what they want”做最好的自己国外创业指南BE YOURSELFStartup Fact“Using Israeli Chief-Scientist funds creates problems with IP on M&A”做最好的自己国外创业指南BE YOURSELFStartup Fact“A startup cannot have 2 brands”做最好的自己国外创业指南BE YOURSELFAREA 513做最好的自己国外创业指南BE YOURSELFArea 51You might have less/no experience(finance, marketing, legal, business.)做最好的自己国外创业指南BE YOURSELFMagicDont throw the problems on other people and expect magic做最好的自己国外创业指南BE YOURSELFMagicNo subject is rocket science*做最好的自己国外创业指南BE YOURSELFMagicNo subject is rocket science* (unless youre dealing with rocket science.)做最好的自己国外创业指南BE YOURSELFRocket ScienceThings to know:ConceptWho to consult withJargon做最好的自己国外创业指南BE YOURSELFJargonAcronyms & Jargon Its cool and makes you feel importantIf someone knows the jargon, he knows the jargon做最好的自己国外创业指南BE YOURSELFDOWNERS4做最好的自己国外创业指南BE YOURSELFVDs (Venture Downers)VDs People that have 2-10 reasons to quit your ventureThe 1-2-3 method:做最好的自己国外创业指南BE YOURSELFVDs (Venture Downers)VDs People that have 2-10 reasons to quit your ventureStep 1 - ListenStep 2 - Take into proportionStep 3 - Think & Learn做最好的自己国外创业指南BE YOURSELFTHE CEO5做最好的自己国外创业指南BE YOURSELFThe CEO“You must have the perfect CEO”做最好的自己国外创业指南BE YOURSELFThe CEOThere is no “Perfect CEO”There is a “Perfect CEO for stage X”做最好的自己国外创业指南BE YOURSELFThe CEO“CEO Mindset” - The ability to keep seeing things at a high level, with a wide view of ALL aspectsBest scenario One of the founders has it.做最好的自己国外创业指南BE YOURSELFEQUITY LEECHES6做最好的自己国外创业指南BE YOURSELFEquity LeechesThe better the idea, the more will comeFund raisingStrategic introductionsAdvisors做最好的自己国外创业指南BE YOURSELFEquity LeechesDodge the leechesLearn to identify the valuable onesTry working with themTriple-Check with references做最好的自己国外创业指南BE YOURSELFADVISORS7做最好的自己国外创业指南BE YOURSELFAdvisors How to identify?High-tech celebrity name droppersNOT!Yossaleh Vardi is my #3 QuickDial 做最好的自己国外创业指南BE YOURSELFAdvisorsChoose as if youre choosing a partnerBe generous with the right onesAdvisors might be relevant to specific periods做最好的自己国外创业指南BE YOURSELFAdvisorsAdvisors “Pushed” by your investorsOnly accept if they qualify做最好的自己国外创业指南BE YOURSELF“BY THE BOOK” ISSUES8做最好的自己国外创业指南BE YOURSELFBy the book“A startup should work 14 hours / day”做最好的自己国外创业指南BE YOURSELFBy the book“You need an office manager”做最好的自己国外创业指南BE YOURSELFBy the book“You need a CFO”做最好的自己国外创业指南BE YOURSELFGENERAL INSIGHTS9做最好的自己国外创业指南BE YOURSELFFundsBeing hungry Helps you stay leanGo over your budget twice a weekChange to your working currency 做最好的自己国外创业指南BE YOURSELFDiscounted Services for EquityLawyerEquipment provider做最好的自己国外创业指南BE YOURSELFShare VS ESOPNo matter how early, avoid giving out “founder shares”(God invented ESOP for that)做最好的自己国外创业指南BE YOURSELFTools, Software licensesLicensing Programs Saves $Microsoft EmpowerMicrosoft BizSparkGoogle Services做最好的自己国外创业指南BE YOURSELFUsed EquipmentAn entire startup office can be raised using used equipment for half the cost做最好的自己国外创业指南BE YOURSELFInspirationGuy Kawasaki (Garage Ventures)Paul Grahm (Y Combinator)Ishay Green (CTO, Soluto)做最好的自己国外创业指南BE YOURSELFBE YOURSELF10做最好的自己国外创业指南BE YOURSELFBe yourself is about the worst advice you can give some people”Tom Masson做最好的自己国外创业指南BE YOURSELFRegister for an early beta!做最好的自己国外创业指南BE YOURSELFThank YouQuestions, Comments, Flame做最好的自己国外创业指南BE YOURSELF