1全新全新BMW 7系发布会系发布会活动执行方案活动执行方案The all-new BMW 7 Series LaunchEvent Manual请下载后参阅（遮挡可移除）12活动执行指导套装包括Event Package Contains1.2.全新BMW 7系发布会指导文件 (1 DVD)- 开场欢迎短片，- 全新BMW 7系发布会活动指导- 施工图源文件- 平面图源文件Event Package includes (1DVD):- Welcome trailer- The all-new BMW 7 Series Launch Manual- Production Drawing of all Construction Items- Artwork 2D Layout邮寄资料将于2008年12月19日之前抵达经销商处Dealer will receive all the DVD materials before December 19th, 2008请下载后参阅（遮挡可移除）2目录Index整体活动概述Event Overall发布方案要点介绍Launch Concept Options活动方案1详情Concept 1活动方案2详情Concept 2活动方案3详情Concept 3活动方案4详情Concept 4搭建物料制作指引Production Material Guidelines活动流程要点Key Event Logistic Points活动准备时间表Event Timeline人员分工Manpower Allocation职责划分及描述4-67 - 1415 - 2728 - 4344 - 5051 - 6465 - 7071 - 74757677 - 78Roles and Responsibilities3请下载后参阅（遮挡可移除）3整体活动概述Event Overall活动时间: 2009年01月11日 - 2009年01月22日Event Date: Jan 11 22, 2009活动地点:Venue:经销商展厅，或高端的俱乐部，会所， 艺术馆等等Dealer showrooms, other outdoor premium venues, i.e. modernand fashionable gallery or clubhouse etc.出席人数: 60 - 90位 (包括现有及潜在客户，当地媒体，合作伙伴，大客户等)Attendance: 60 - 90 guests (customers & future prospects, selected local media,VIP partners & fleet customers.)活动目的 :Event Objectives:将全新BMW 7系引入当地市场To introduce The all-new BW 7 Series to local market在目标群体中产生兴趣和感染力To generate interests and emotional appeal among the target groups吸引试乘试驾，促进销售To encourage test drives and thereby support sales提高客户忠诚度，增加再次购买的机会To enhance customer satisfaction and increase repurchase opportunity 促进媒体广泛宣传To generate good media coverage活动创意：Event Concepts:我们为经销商提供了四种活动方案，经销商可根据场地情况选取适合的方案。为取得良好的发布效果，建议发布活动在晚上进行。BMW provides four event concepts for your selection. Please adapt to fit your localsetting. An evening program is suggested to achieve best event result.4请下载后参阅（遮挡可移除）45整体活动概述Event Overall概念及定位Concept and tonality本次活动的基本主题是“驾驭世界不断向前”The communication concept of “Driving the World Ahead. Again.” will be themain underlying theme for the launch event.本次发布会也要表达出BMW 7系在不同年代引领豪华车的市场潮流The message of this launch is to show BMW 7 Series setting new standards in thepremium segment, through the different decades. 富有艺术美感 Aesthetic 尊贵 Exclusive 创新 Innovative 责任感 Responsible品牌价值Brand Values 文化 Culture 创新 Innovative 责任感 Responsible请下载后参阅（遮挡可移除）567系历史介绍The BMW 7 Series Success Story全新BMW 7系，更高标准With the all-new BMW 7 Series, standards have been set even higher整体活动概述Event Overall1952-1964 BMW 5021977-1986 BMW E2319942001 BMW E382001-2008 BMW E6619861994 BMW E3267发布方案要点介绍Launch Concept Options方案1: 旋转舞台Concept 1: Rotating Stage 应用弧形背板为投影屏幕，创新的旋转舞台，逐步满足来宾对新车全貌的期待In this concept, a curved backdrop and a rotating stage are used to launch thecar in an aesthetic and innovative way. 鉴于旋转舞台的尺寸，此方案仅适用于大型和中型展厅Applicable in large and medium showrooms due to the size of rotating stage.第一步 领导致词第三步 旋转舞台转动第二步 视频短片第四步 新车亮相请下载后参阅请下载后参阅（遮挡可移除）7明细Items费用（大型展厅）Large S howroom费用（中型展厅）Medium S howroom1- 搭建 Production160,000.00140,000.002- AV75,000.0073,000.00总计 Total235,000.00213,000.008方案1: 旋转舞台Concept 1: Rotating Stage 此方案主舞台展车区域约80平米（不含餐饮区，签到区和来宾就座区）The main stage for concept 1 is 80sqm 方案1搭建与AV费用预估：Cost estimation of production and AV:7m6m7m Diameter0.5m发布方案要点介绍Launch Concept Options请下载后参阅请下载后参阅（遮挡可移除）8发布方案要点介绍Launch Concept Options方案2: 三翻及双滑动门Concept 2: Tri-media & Double-Sliding Doors 发布车藏于背板后，车开出后经过T型舞台, 像明星出场。当三翻变换图案后，客人在欣赏新车同时可以三翻为背景与新车合影留念With special smoke and lighting effect, the car is driven out onto the T-stagelike a superstar in a fashion show, and by tri-media, the motif of the stagebackdrop changes completely and simultaneously. 适用任何展厅Applicable in any showroom第一步 滑动门1闭合第三步 发布车驶出，滑动门2 打开，三翻切换画面，大屏幕继续播放短片至结束9第二步 滑动门1打开第四步 新车亮相请下载后参阅请下载后参阅（遮挡可移除）9明细Items费用（大型展厅）Large Showroom费用（中型展厅）Medium Showroom费用（小型展厅）Small Showroom1- 搭建 Production170,000.00150,000.00110,000.002- AV61,000.0058,000.0055,000.00总计 Total231,000.00208,000.00165,000.007m5m4m发布方案要点介绍Launch Concept Options方案2: 三翻及双滑动门Concept 2: Tri-media & Double-Sliding Doors 此方案主舞台展车区域约90平米（不含餐饮区，签到区和来宾就座区）The main stage for concept 2 is 90sqm2m1.5m1.5m 方案2搭建与AV费用预估 ：Cost estimation of production and AV:106m请下载后参阅请下载后参阅（遮挡可移除）10发布方案要点介绍Launch Concept Options方案3: 滑动门Concept 3: Sliding Door 发布车藏于背板后，车开出后经过T型舞台像明星出场With special smoke and lighting effect, the car is driven out onto the T-stagelike a superstar in a fashion show 适用任何展厅Applicable in any showroom第一步 滑动门闭合第三步 新车亮相，滑动门关闭，大屏幕继续播放短片至结束11第二步 滑动门打开请下载后参阅请下载后参阅（遮挡可移除）11明细Items费用（大型展厅）Large Showroom费用（中型展厅）Medium Showroom费用（小型展厅）Small Showroom1- 搭建 Production150,000.00130,000.0090,000.002- AV61,000.0058,000.0055,000.00总计 Total211,000.00188,000.00145,000.007m5m4m发布方案要点介绍Launch Concept Options方案3: 滑动门Concept 3: Sliding Door 此方案主舞台展车区域约90平米（不含餐饮区，签到区和来宾就座区）The main stage for concept 2 is 90sqm2m1.5m1.5m 方案3搭建与AV费用预估 ：Cost estimation of production and AV:126m请下载后参阅请下载后参阅（遮挡可移除）12发布方案要点介绍Launch Concept Options方案4: White RoomConcept 4: White Room 揭开双层神秘面纱，环境高雅，独一无二To set up a white room in the 4S to and launch the car in an exclusive andelegant way. 适用任何展厅Applicable in any showroom第三步 新车亮相13第一步 领导讲话第二步 视频短片请下载后参阅请下载后参阅（遮挡可移除）13明细Items费用（大型展厅）Large Showroom费用（中型展厅）Medium Showroom费用（小型展厅）Small Showroom1- 搭建 Production210,000.00190,000.00150,000.002- AV78,000.0077,000.0072,000.00总计 Total288,000.00267,000.00222,000.00 方案4搭建与AV费用预估：Cost estimation of production and AV:147m发布方案要点介绍Launch Concept Options方案4: White RoomConcept 4: White Room 此方案主舞台展车区域约50平米 （不含餐饮区，签到区和来宾就座区）The main stage for concept 4 is 50sqm7m6m请下载后参阅请下载后参阅（遮挡可移除）1415活动方案1详情Concept 1内容Agenda 发布时刻描述Launch Sequence Description 活动流程Rundown 活动流程各步骤细节指导Cue Sheet 技术要点Technical Points 实施说明Implementation 活动物品核对清单Checklist请下载后参阅请下载后参阅（遮挡可移除）1516活动方案1详情Concept 1发布时刻描述Launch Sequence Description 在这个方案中，主舞台为圆形，背板环绕舞台一半呈弧形。活动开始前，背板外侧面对观众，并做为弧形投影屏幕。新车藏于背板后面。领导讲话后全场灯光暗下，播放历史短片并配有主持人串词。In this concept, we use a curved screen and a rotating stage. At first the curvescreen faces the audience and used as projection screen. The launch car ishidden behind the backdrop. After the VIP speech, all lights will dim followed bythe playback of the history video. 在发布时刻，视频播放上市短片。当短片显示BMW logo并听到伴随音时，关闭投影，音频继续放短片的声音，电脑灯打亮弧形背板区域，启动舞台旋转装置，控制速度刚好于音乐结束时旋转到位，使新车亮相于来宾面前，舞台灯开到80%。In the launch sequence, launch video plays. When the projection shows BMWlogo and the accompanied logo sound, video music continues but projectorshuts down. Moving light shines onto the backdrop. The stage starts to rotate.Stage manager controls its rotating speed until music finishes and unveils thenew BMW 7 Series. Stage light 80%.请下载后参阅请下载后参阅（遮挡可移除）1618:00 - 18:30Guests arrival and registration来宾签到Cocktails and canaps service, live music欢迎酒会，现场音乐18:30 - 18:35Emcee invites guests to take their seats in the launch area主持人邀请客人进入发布区就座Welcome video播放欢迎视频18:35 - 18:40Welcome and introduction of VIPs by emcee主持人开场并介绍到场嘉宾18:40 - 18:45Speech by dealer GM经销商总经理致辞18:45 - 18:50Speech by representative from BMWBMW代表致辞18:50 - 19:00Video playback of the 5 generation of 7 series播放7系历史短片19:00 - 19:05Teaser video followed by launch sequence播放上市短片，及新车亮相仪式19:05 - 19:20Product presentation产品讲解19:20 - 19:40Guests are invited to take a closer look at the all-new BMW 7 Series客人欣赏新车19:40 - 20:45Dinner starts晚餐Band performance during dinner乐队表演20:45 - 21:00Evening ends活动结束Giveaway distribution发放礼品17活动流程安排Program Rundown活动方案1详情Concept 1请下载后参阅请下载后参阅（遮挡可移除）1718活动流程各步骤细节指导Cue Sheet当短片显示BMW logo并听到伴随音时，关闭投影，音频继续放短片的声音，电脑灯打亮弧形背板区域，启动舞台旋转装置，控制速度刚好于音乐结束时旋转到位，使新车亮相于来宾面前，舞台灯开到80%。活动方案1详情Concept 1请下载后参阅请下载后参阅（遮挡可移除）1819活动方案1详情Concept 1技术要点Technical Points 在为实现在弧形屏幕上做投影且不出现畸变，需要使用High End DL3 MovingProjector投影机或具有相同功能的其它品牌，利用投影机自带软件进行弧形矫正，以达到正常投影效果。若使用普通投影机，则需搭配使用watchout软件。（见下图） 旋转舞台以电机驱动，逆时针旋转180度后自动停止，注意控制其速度与音乐吻合。 资源：请联系当地大型展览公司寻找旋转舞台，若无法找到则可咨询KAWAN。请下载后参阅请下载后参阅（遮挡可移除）1920活动方案1详情Concept 1实施说明Implementation酒水台展厅主入口请下载后参阅请下载后参阅（遮挡可移除）20展厅主接待台 入口历史墙发布区活动方案1详情Concept 1实施说明Implementation楼梯大型经销商展厅搭建布局图Large Showroom乐队舞台酒水台晚宴区域楼梯接待台展厅主入口发布区历史墙酒水台楼梯晚宴区域中型经销商展厅搭建布局图Medium Showroom21请下载后参阅请下载后参阅（遮挡可移除）2122活动方案1详情Concept 1AV搭建平面图大型展厅AV Floor Plan Large Showroom请下载后参阅请下载后参阅（遮挡可移除）2223活动方案1详情Concept 1AV搭建平面图中型展厅AV Floor Plan Medium Showroom请下载后参阅请下载后参阅（遮挡可移除）23请下载后参阅请下载后参阅（遮挡可移除）24请下载后参阅请下载后参阅（遮挡可移除）25请下载后参阅请下载后参阅（遮挡可移除）26设备明细Technical List数量Quantity大型展厅LargeShowroom中型展厅MediumShowroom音响系统欢迎和用餐区Sound System - Reception and Dinner Area全频音箱 Nexo PS15 on Stand44音响处理器 Nexo PS15 Amp and Processor11双CD机 Dual CD Player11调音台 24Ch Mixer11乐队功放 Musical Instrument Amplifier11乐队话筒 Bands Mic11电缆，线 Cables & Accessories1 lot1 lot音响系统发布区Sound System - Launch Area全频音箱吊挂 Nexo PS15 Speaker - Fly44超低音箱 Nexo Sub Woofer22音响处理器 Nexo PS15 Amp and Processor22无线话筒 Shure U4D Wireless Handheld22无线话筒放的器 Shure UA830 Antenna Booster11鹅颈麦克风 Podium Mic AT85722双CD机 Denon Dual CD Player11音频信号缆 Snake Cable 50m22调音台 36Ch Mixer11电缆，线 Cables & Accessories1 lot1 lot灯光系统室外区Lighting System - Outdoor Area摇头探照灯 Search Light 4k22筒灯 Par64 With Floor Base22电缆，线 Cables and Accessories1 lot1 lot26AV 设备核对清单AV Checklist活动方案1详情Concept 1请下载后参阅请下载后参阅（遮挡可移除）27请下载后参阅请下载后参阅（遮挡可移除）2828活动方案2详情Concept 2内容Agenda 发布时刻描述Launch Sequence Description 活动流程安排Rundown 活动流程各步骤细节指导Cue Sheet 技术要点Technical Points 实施说明Implementation 活动物品核对清单Checklist请下载后参阅请下载后参阅（遮挡可移除）2929活动方案2详情Concept 2发布时刻描述Launch Sequence Description 此方案使用两个滑动门和一套三翻系统。发布前，发布车藏在门后，滑动门1关闭，三翻为白色背景。领导讲话后，灯光暗下，播放历史短片。In this concept, we use two sliding doors (the BMW 7 Series is hidden behind).A tri-media works as a backdrop. Before the launch, the sliding door 1 withdealer name and BMW logo appears to guests, and tri-media shows white.After the VIP speech, all lights dim followed by the 7er history video. 在发布时刻，视频播放上市短片。当短片出现太阳升起画面时，视频继续播放，滑动门1打开，藏车处有烟机和灯光造成神秘特效，开电脑灯照车。车内驾驶员打开天使眼，匀速缓慢驶出约6米后熄灭引擎。关闭滑动门2 ，三翻变换背景。视频完毕后，舞台灯光和全场灯光亮起。In the launch video, when the projection shows sunrise image, the sliding door1 moves out slowly. Smoke and light makes the unveiling a dramatic feel.Moving light shines onto the car. The driver turns on the rim light an drives thecar out slowly about 6m then stops. Sliding door 2 closes and tri-mediachanges. While video ends, all the lighting in launch area turns on.请下载后参阅请下载后参阅（遮挡可移除）3018:00 - 18:30Guests arrival and registration来宾签到Cocktails and canaps service, live music欢迎酒会，现场音乐18:30 - 18:35Emcee invites guests to take their seats in the launch area主持人邀请客人进入发布区就座Welcome video播放欢迎视频18:35 - 18:40Welcome and introduction of VIPs by emcee主持人开场并介绍到场嘉宾18:40 - 18:45Speech by dealer GM经销商总经理致辞18:45 - 18:50Speech by representative from BMWBMW代表致辞18:50 - 19:00Video playback of the 5 generation of 7 series播放7系历史短片19:00 - 19:05Teaser video followed by launch sequence播放上市短片，及新车亮相仪式19:05 - 19:20Product presentation产品讲解19:20 - 19:40Guests are invited to take a closer look at the all-new BMW 7 Series客人欣赏新车19:40 - 20:45Dinner starts晚餐Band performance during dinner乐队表演20:45 - 21:00Evening ends活动结束Giveaway distribution发放礼品30活动流程安排Rundown活动方案2详情Concept 2请下载后参阅请下载后参阅（遮挡可移除）31请下载后参阅请下载后参阅（遮挡可移除）3231活动流程各步骤细节指导Cue Sheet当短片显示太阳升起画面时（见下图），滑动门1打开，藏车处有烟机和灯光造成神秘特效，开电脑灯照车。车内驾驶员打开天使眼，匀速缓慢驶出约6米后熄灭引擎。同时短片继续播放，关闭滑动门2 ，三翻变换背景。视频完毕后，舞台灯光和全场灯光亮起。活动方案2详情Concept 2请下载后参阅请下载后参阅（遮挡可移除）33活动方案2详情Concept 2技术要点Technical Points 三翻系统为两部分，分别安装在滑动门两侧，大小相同，主体要与背板在同一平面，边框可略凸出，但边框颜色尽量为白色或金属银色。三翻第一面为白色，第二面为风景图，第三面为白色或相同风景图均可。 风景图喷绘贴纸要整体覆盖在两个三翻面和滑动门2上，切割整齐。 滑动门1和2按顺序置于背板后，门下安装滑轨。滑动门1为白色，门上贴有经销商名称和BMW logo贴纸。滑动门2为风景图的一部分。由工作人员手工控制滑动。待入口300500020006000屏幕面积Screen三翻Tri-media220050001号滑动门用于新车发布Sliding door 1 for unveiling car展厅主2号滑动门用于发布后背景板Sliding door 2接after car launch 资源：请联系当地大型展览公司或广告公司寻找三翻广告系统，或咨询KAWAN。 如果延长T台，使用livefeed, 则座椅可以安排在T台的正面和两侧，做成时装发布会的效果。注：屏幕位置为投影机在背板上的投影尺寸，不用另加投影幕32请下载后参阅请下载后参阅（遮挡可移除）3433活动方案2详情Concept 2技术要点Technical Points 实施这个方案需要安装三翻系统，可由搭建公司提供。Set-up company should provide tri-media system.展厅主入口请下载后参阅请下载后参阅（遮挡可移除）3534活动方案2详情Concept 2实施说明Implementation酒水台展厅主入口接待乐队舞台注：屏幕位置为投影机在背板上的投影尺寸，不用另加投影幕请下载后参阅请下载后参阅（遮挡可移除）3635活动方案2详情Concept 2实施说明Implementation接待台展厅主入口历史墙楼梯发布区大型经销商展厅搭建布局图Large Showroom乐队舞台酒水台晚宴区域楼梯请下载后参阅请下载后参阅（遮挡可移除）3736活动方案2详情Concept 2实施说明Implementation接待台展厅主入口历史墙酒水台楼梯晚宴区域晚宴区域接待台展厅主入口酒水台楼梯发布区中型经销商展厅搭建布局图Medium Showroom历史墙发布区小型经销商展厅搭建布局图SmallShowroom请下载后参阅请下载后参阅（遮挡可移除）3837活动方案2详情Concept 2AV搭建平面图大型展厅AV Floor Plan Large Showroom请下载后参阅请下载后参阅（遮挡可移除）3938活动方案2详情Concept 2AV搭建平面图中型展厅AV Floor Plan Medium Showroom请下载后参阅请下载后参阅（遮挡可移除）4039活动方案2详情Concept 2AV搭建平面图小型展厅AV Floor Plan Small Showroom请下载后参阅请下载后参阅（遮挡可移除）41请下载后参阅请下载后参阅（遮挡可移除）42请下载后参阅请下载后参阅（遮挡可移除）43请下载后参阅请下载后参阅（遮挡可移除）44请下载后参阅请下载后参阅（遮挡可移除）4544活动方案3详情Concept 3内容Agenda 发布时刻介绍Launch Sequence Description 活动流程安排Rundown 活动流程各步骤细节指导Cue Sheet 技术要点Technical Points 实施说明Implementation 活动物品核对清单（同方案2）Checklist (Checklist and AV Checklist are same as concept 2)请下载后参阅请下载后参阅（遮挡可移除）4645活动方案3详情Concept 3发布时刻描述Launch Sequence Description 在此方案中，主舞台背板上方可做投影区，下方中间部位是白色滑动门。新车发布前滑动门闭合。新车藏于滑动门后。领导讲话后，灯光暗下，播放历史短片。In this concept, the upper part of the backdrop can be used as screen and thelower part is the sliding door with the car hidden behind. After the VIP speech,all lights dim followed by the 7 series history video. 在发布时刻，视频开始播放上市短片。当短片显示太阳升起时，视频继续播放。滑动门打开，藏车区有烟机和灯光造成神秘效果，开电脑灯照车。车内驾驶员打开天使眼，匀速缓慢驶出约6米后熄灭引擎。关闭滑动门 。视频完毕后，舞台灯光和全场灯光亮起。In the launch sequence, launch video plays. When the projection shows sunrise,video continues. The sliding door slides slowly. Smoke and light creates adramatic feel. Moving light shines onto the car. The driver in the launch carturns on the rim light, drives the car out slowly about 6m, then stops. Slidingdoor closes. When video ends, all the lighting in launch area turns on.请下载后参阅请下载后参阅（遮挡可移除）4718:00 - 18:30Guests arrival and registration来宾签到Cocktails and canaps service, live music欢迎酒会，现场音乐18:30 - 18:35Emcee invites guests to take their seats in the launch area主持人邀请客人进入发布区就座Welcome video播放欢迎视频18:35 - 18:40Welcome and introduction of VIPs by emcee主持人开场并介绍到场嘉宾18:40 - 18:45Speech by dealer GM经销商总经理致辞18:45 - 18:50Speech by representative from BMWBMW代表致辞18:50 - 19:00Video playback of the 5 generation of 7 series播放7系历史短片19:00 - 19:05Teaser video followed by launch sequence播放上市短片，及新车亮相仪式19:05 - 19:20Product presentation产品讲解19:20 - 19:40Guests are invited to take a closer look at the all-new BMW 7 Series客人欣赏新车19:40 - 20:45Dinner starts晚餐Band performance during dinner乐队表演20:45 - 21:00Evening ends活动结束Giveaway distribution发放礼品46活动流程安排Rundown活动方案3详情Concept 3请下载后参阅请下载后参阅（遮挡可移除）48请下载后参阅请下载后参阅（遮挡可移除）4947活动流程各步骤细节指导Cue Sheet当短片显示太阳升起画面时（如下图），滑动门打开，藏车区有烟机和灯光造成神秘效果，开电脑灯照车。车内驾驶员打开天使眼，匀速缓慢驶出约6米后熄灭引擎。同时视频继续播放。关闭滑动门 。视频完毕后，舞台灯光和全场灯光亮起。活动方案3详情Concept 3请下载后参阅请下载后参阅（遮挡可移除）50500020006000活动方案3详情Concept 3技术要点Technical Points 滑动门置于背板后，门下安装滑轨。由工作人员手工控制滑动。5000屏幕Screen滑动门用于新车发布Sliding door for unveiling car入口2000300 如果延长T台，使用livefeed, 则座椅可以安排在T台的正面和两侧，做成时装发布会的效果。注：屏幕位置为投影机在背板上的投影尺寸，不用另加投影幕48请下载后参阅请下载后参阅（遮挡可移除）5149活动方案3详情Concept 3实施说明Implementation酒水台展厅主入口接待乐队舞台注：屏幕位置为投影机在背板上的投影尺寸，不用另加投影幕请下载后参阅请下载后参阅（遮挡可移除）52请下载后参阅请下载后参阅（遮挡可移除）5351活动方案4详情Concept 4内容Agenda 发布时刻介绍Launch Sequence Description 活动流程安排Rundown 活动流程各步骤细节指导Cue Sheet 实施说明Implementation 活动物品核对清单Checklist请下载后参阅请下载后参阅（遮挡可移除）5452活动方案4详情Concept 4发布时刻描述Launch Sequence Description 在此方案中，我们采用在一个封闭的环境内营造尊贵高雅的氛围，主要在展厅内搭建一个纯白色的小屋。活动正式开始后，客人会被邀请进入这个白色的小屋来进行发布。领导致词后，灯光暗下，播放历史短片并配有主持人串词。In this concept, we set up a closed room in the showroom, where everything isin white to create a premium and elegant launch environment. All the launchsequence will be conducted in the white room. After the VIP speech, all lightsdim followed by the 7 Series history video. 在发布时刻，当短片显示太阳升起画面时，视频继续播放。电脑灯将发布车和揭幕嘉宾区域打亮。台上嘉宾缓缓揭开车上的罩布，将全新BMW7系亮相于来宾面前。视频完毕后，全场灯光亮起。In the launch sequence, when the video shows sunrise, video continues.Moving light shines onto the launch car and VIPs. The white cloth will be pulledaway by VIPs to unveil the new 7 Series. When the video ends, all the lighting inlaunch area turns on.请下载后参阅请下载后参阅（遮挡可移除）5518:00 - 18:30Guests arrival and registration来宾签到Cocktails and canaps service, live music欢迎酒会，现场音乐18:30 - 18:35Emcee invites guests to the launch area主持人邀请客人进入发布区Welcome video播放欢迎视频18:35 - 18:40Welcome and introduction of VIPs by emcee主持人开场并介绍到场嘉宾18:40 - 18:45Speech by dealer GM经销商总经理致辞18:45 - 18:50Speech by representative from BMWBMW代表致辞18:50 - 19:00Video playback of the 5 generation of 7 series播放7系历史短片19:00 - 19:05Emcee invites VVIPs onto stage to launch the car主持人邀请贵宾上台为新车揭幕Teaser video followed by launch sequence播放上市短片，及新车亮相仪式19:05 - 19:20Product presentation产品讲解19:20 - 19:40Guests are invited to take a closer look at the all-new BMW 7 Series客人欣赏新车19:40 - 20:45Dinner starts晚餐Band performance during dinner乐队表演20:45 - 21:00Evening ends活动结束Giveaway distribution发放礼品53活动流程安排Rundown活动方案4详情Concept 4请下载后参阅请下载后参阅（遮挡可移除）56请下载后参阅请下载后参阅（遮挡可移除）5754活动流程各步骤细节指导Cue Sheet当短片显示太阳升起画面时（如下图），电脑灯将发布车和揭幕嘉宾区域打亮。台上嘉宾缓缓揭开车上的罩布，将全新BMW7系亮相于来宾面前。同时视频继续播放。视频完毕后，全场灯光亮起。活动方案4详情Concept 4请下载后参阅请下载后参阅（遮挡可移除）5855活动方案4详情Concept 4实施说明Implementation 顶棚的悬挂布幔要略高于灯光设备，以免遮挡光线。布幔选择白色典雅高档布料，符合BMW CI要求。内墙面可用白色防火板，入口门由中间向两侧拉开 此方案的关键是搭建的板材和灯光,一定要用好的材料, 这样才能营造一个高端的环境. 具体材料请参考后面的搭建说明展厅主入口注：屏幕位置为投影机在背板上的投影尺寸，不用另加投影幕请下载后参阅请下载后参阅（遮挡可移除）5956活动方案4详情Concept 4实施说明Implementation酒水台接待台展厅主入口楼梯楼梯乐队舞台晚宴区域历史墙大型经销商展厅搭建布局图Large Showroom发布区请下载后参阅请下载后参阅（遮挡可移除）6057酒水台晚宴区域展厅主入口楼梯接待台历史墙发布区小型经销商展厅搭建布局图SmallShowroom活动方案4详情Concept 4实施说明Implementation接待台展厅主入口历史墙酒水台楼梯晚宴区域中型经销商展厅搭建布局图Medium Showroom发布区请下载后参阅请下载后参阅（遮挡可移除）6158活动方案4详情Concept 4AV搭建平面图大型展厅AV Floor Plan Large Showroom请下载后参阅请下载后参阅（遮挡可移除）6259活动方案4详情Concept 4AV搭建平面图中型展厅AV Floor Plan Medium Showroom请下载后参阅请下载后参阅（遮挡可移除）6360活动方案4详情Concept 4AV搭建平面图小型展厅AV Floor Plan Small Showroom请下载后参阅请下载后参阅（遮挡可移除）64请下载后参阅请下载后参阅（遮挡可移除）65请下载后参阅请下载后参阅（遮挡可移除）66请下载后参阅请下载后参阅（遮挡可移除）67请下载后参阅请下载后参阅（遮挡可移除）6865搭建物料制作指引Production Material Guidelines 所有背景图都必须喷绘在高级写真纸上，并贴到背景结构上All graphics for backdrops need to be in high resolution and printed on whitelaminated wood 搭建公司提供的所有材料都应该是高质量和标准化材质All materials should be high quality and standardized items from the respectivesetup company 乙烯基应避免使用，除非是高质量打印Vinyl should not be used or only with high quality print 背景应非常平整，没有打印错误或测量误差Backdrop constructions need to be smooth and even without printing andcalibrating errors 所有设计源文件（AI格式）都可以在设计光盘中找到All the AI format files of 2D design can be found in the design DVD using thesame name 如果设计光盘中的设计图尺寸过大，可按比例缩小设计图If the proposed designs are too big for your showroom, reduce the proportionof the backdrops请下载后参阅请下载后参阅（遮挡可移除）6966入口拱门 (Faade Banner)右侧的“7”要凸出主体表面，有3D立体雕塑感，如右图活动名称可用3D效果，也可用平面喷绘 签到台和背板 (Reception Counter & Backdrop)背板字符和签到台右侧的“7”建议使用立体感的雕塑效果，视展厅大小选择尺寸搭建物料制作指引Production Material Guidelines600030002000150010008000(6000)300012006000(4000)1200请下载后参阅请下载后参阅（遮挡可移除）70搭建物料制作指引Production Material Guidelines 历史墙 (History Wall)视展厅大小选择三种尺寸，第二种可从蓝线处折成90度角310003000300060002400 地面年代贴纸 (Flooring Timeline)视展厅大小选择尺寸，适用于大型和中型展厅30000(19000)4000678000150007168 酒水台背板 (Bar Counter Backdrop)可选用 餐饮区展车背板 (Dinning Area Car Displaying Backdrop)适用于大型和中型展厅，小型展厅可选用搭建物料制作指引Production Material Guidelines70003000200600030007269新车亮相前新车亮相后，三翻变换为此图200搭建物料制作指引Production Material Guidelines主舞台背板 (Main Stage Backdrop) 方案1：旋转舞台 (Rotating Stage)实际操作中沿背板弯成半圆的弧形，车头向外放置110003000200 方案2：三翻 (Tri-Media and Double Sliding Door)背板下半部分为贴图，背板上半部为白色防火板，可作投影幕。中间3m x 2m 为滑动门，滑动门左右两侧为三翻牌，左上角经销商名称字体要大于屏幕显示字体。滑动门和三翻部分的喷绘图要根据滑动门尺寸和三翻每个翻面的尺寸切割整齐。700050003000200073新车亮相前新车亮相后，三翻变换为此图 方案4：White Room70搭建物料制作指引Production Material Guidelines主舞台背板 (Main Stage Backdrop) 方案3：滑动门 (Sliding Door)背板下半部分为贴图，背板上半部为白色防火板，可作投影幕。中间3m x 2m 为滑动门，左上角经销商名称字体要大于屏幕显示字体。屏幕位置为投影机在背板上的投影尺寸，不用另加投影幕7000500030002000200请下载后参阅请下载后参阅（遮挡可移除）7471活动流程要点Key Event Logistic Points人员邀请Invitation客户邀请流程：Guests Invitation Process: 第一轮邀请：活动开始前三周进行。1st round invitation: 3 weeks before event dateSales consultants filter data and make initial contact 第二轮邀请：活动开始前10天进行数据整理，发送邀请函，邀请跟进等事宜2nd round track: 10 days before event dateTo send out formal invitation cards and track progress 第三轮邀请：活动开始前三天进行最后确认，发送信息或拨打电话提醒来宾活动开始时间3rd round confirmation: three days before event dateTo make reminder calls or SMS as the final confirmation请下载后参阅请下载后参阅（遮挡可移除）7572活动流程要点Key Event Logistic Points来宾签到Registration 活动前1天经销商市场部经理制作来宾签到表，便于活动当天统计Dealer Marketing Manager has to print out final guests name list 1 day beforethe event to check the final attendance list 签到台安排2名接待人员，2名礼仪小姐，负责统计来宾到达情况2 receptionists and 2 hostesses are responsible for the registration 酒店餐饮提供茶水和饮料供应An on-site catering service should provide tea, coffee and different softbeverages to all guests during the event 在签到期间，舞台屏幕将播放”欢迎”画面During registration period, “welcome” images will be shown on the screens7673活动流程要点Key Event Logistic Points用餐Catering 经销商需寻找餐饮供应商为参加活动的来宾提供餐饮服务。An onsite catering service should provide premium food & beverage for dinner. 搭建公司将在活动休息区设置一些高脚椅和长型桌子，让前来参加活动的嘉宾感觉惬意。Several coffee tables & banquet tables will provide a cozy atmosphere forguests. 餐饮公司提供圆桌或方形桌，确保每位客人都有座位用餐。采用分餐制，由服务员上菜，不建议自助餐。菜单由经销商自行决定。Catering company will arrange sit-down dinner with round or rectangle tables.Served dinner is recommended and not buffet. Menu can be decided by dealer. 在来宾用餐期间，现场安排乐器演奏者轮流表演，音乐风格轻松自然（例如爵士乐），目的是为来宾营造舒适氛围。Live band performance (such as jazz style) for onsite entertainment.请下载后参阅请下载后参阅（遮挡可移除）7774活动流程要点Key Event Logistic Points 鲜花造型选择Floral Sample吧桌台花 吧桌和吧椅样式Bar Stool & Table签到台台花服装建议 主持人：建议着深色晚礼服 礼仪：建议着白色长袖套装 演讲人：建议着深色正装请下载后参阅请下载后参阅（遮挡可移除）78活动准备时间表活动准备时间表Event Timeline项目项目细节描述细节描述20 19 18 17 16 15 14 13 12 11 10 9876543210AV / 搭建搭建 / 餐饮餐饮 / 礼仪礼仪 / 保保安安 / 摄影摄像摄影摄像 / 礼品礼品 / 花艺等花艺等搭建搭建AV餐饮餐饮乐队乐队打样打样打样打样搭建搭建AV 设备设备餐饮餐饮身高身高1米米70以上，面以上，面容姣好容姣好爵士乐或高雅弦乐组合爵士乐或高雅弦乐组合样衣确认并订购样衣确认并订购样品确认并订购样品确认并订购礼仪人员选择礼仪人员选择乐队选择乐队选择礼仪服装礼仪服装礼品礼品邀请函邀请函AV / 搭建搭建 / 餐饮餐饮 / 礼仪礼仪 / 保保安安 / 摄影摄像摄影摄像 / 礼品礼品 / 花艺等花艺等准备准备准备准备搭建物料搭建物料AV 设备设备试衣并调整剪裁试衣并调整剪裁搭建搭建AV 设备设备礼仪和保安礼仪和保安10:00前前上午上午活动前活动前5-6小时小时活动前活动前3小时小时活动前活动前3小时小时所有项目人员准备就绪所有项目人员准备就绪 活动前活动前1.5小时小时75活活动动当当天天寻找供应商寻找供应商位置确定位置确定礼仪服装礼仪服装礼品礼品平面布局和报价平面布局和报价菜单和报价菜单和报价发送邀请发送邀请确认确认所有项目确认所有项目确认主持人稿主持人稿领导演讲稿领导演讲稿物料准备物料准备礼仪服装礼仪服装进场进场培训培训所有搭建结束所有搭建结束现场检查现场检查最终彩排最终彩排餐饮搭建结束餐饮搭建结束礼仪化妆更衣礼仪化妆更衣请下载后参阅请下载后参阅（遮挡可移除）79人员分工Manpower Allocation市场部经理1人市场部助理2人经销商发布会环节人员需求来宾签到餐饮管理发布会流程车辆管理其它表演礼仪 *6人展车驾驶员* 1人 主持人* 1人展车清洁员* 1人 致辞嘉宾* 2人产品讲解员* 1人餐饮服务* 5人 乐器演奏* 4人保安 *4人保洁 *2人摄影 *1人摄像 *2人AV公司768077职责划分及描述Roles and Responsibilities经销商Dealer 邀请客人，发放邀请函和电话提醒客人准时出席Guest invitation and confirmation. 选择活动执行公司协助完成活动，并且为其提供相关活动信息资料Select execution agency and distribute relevant event information to them 寻找餐饮公司为活动现场提供餐饮及服务人员，服务人员数量充足Coordinate catering vendor for on-site catering service. Make sure there areenough waiters onsite 提供活动展车，并确保活动车辆性能正常，并且具有充足的汽油和电Provide display vehicle for the event and make sure the fuel and electricity areenough 为活动提供人员支持，并配合执行公司对工作人员进行彩排和培训Manpower support and cooperation with execution agency for training andrehearsal before the event 及时制作/订购礼品，并提前为礼品打包Produce giveaways on time and packing them well before the event 在现场提供车辆保洁和维修人员，并有应急医疗的准备Mechanics and cleaning staffs should be on standby including emergency firstaid box 寻找演出公司，并确保其现场演出符合BMW品牌高质量的要求Coordinate and make sure on-site performance will meet BMW high qualitystandards 活动现场制作物和AV物品搭建和拆卸工作Onsite construction and AV set-up & dismantling work请下载后参阅请下载后参阅（遮挡可移除）8178职责划分及描述Roles and ResponsibilitiesBMW 中国经销商市场部BMW China Dealer Marketing Department 活动执行文件将在2008年12月19日前快递到全国各经销商店处，指导活动执行Dealer Launch Event Package will be delivered to local dealer showroomsbefore 19th December, 2008 BMW中国经销商市场区域经理负责收集经销商活动方案并给予确认BMW China Dealer Marketing will be in charge of collecting dealer proposalsfor confirmation 为经销商提供活动热线咨询服务Hotline (telephone & e-mail) for Execution Enquiry联系人：杨谦 kevin yang电话：86 28-8666 920*手机：139 80022*邮箱：工作时间：12月22日-1月22日, 08:00-20:00请下载后参阅请下载后参阅（遮挡可移除）82