abaXX Technology and Business Development Project OverviewFrankfurt, 22.06.2001Anton von Bebenburg0埃森哲aba Technology and Business Development ProAgendaWhat is abaXX ?The abaXX productTechnology and ArchitectureExamplesabaXX / Accenture relationship and projects1埃森哲aba Technology and Business Development ProabaXX is an exciting software start-up company.Excerpt from Tornadeo-insider.com 2埃森哲aba Technology and Business Development ProImage/ positioningabaXX makes leading-edge eCommerce software. Won several independent evaluations Implementations at start-ups as well as major companiesStart-up and mid-tier companies: VitaGO, Whittard, TranstecMajor Accenture Financial Services clients: Dresdner Bank, Hypovereinsbank, Deka DGZReferencesHigh-end eCommerce software, highly individualized, not an out-of-the-box product ( eC Investment $5M)Based on leading application servers, Java, J2EE, EJB1.1, and XMLOffers Core Architecture and Engines (Shopping, Tracking, Search, Address Check)ProductYoung and successful start-up: Founded in April 1999, backed by major VCsRevenue 5.8M euros in 1999, 25M euros planned for 2000 Currently 240 employees in Europe and the United StatesCompany3埃森哲aba Technology and Business Development ProThe abaXX product provides a core framework, a broad range of components, interfaces with the enterprise systems and multiple delivery channelsE-Business-Suite layersApplication ServerCoreCustomerDatabaseElectronic CatalogueB2C CustomerB2B CustomerAffiliatesLogisticsSystemsParcelServicesAccountingSystemsPaymentProviderStability and PerformanceOpen andextendable framework andservicesIntegration to back-endsystemsEngines:componentsMulti-deliverychannelsAddressMailShoppingPaymentSearchRulesTrackingLoyaltyAuctionProcurementWorkflow Data Exchange4埃森哲aba Technology and Business Development ProThe abaXX product dramatically reduces development time and risk in eCommerce implementationsabaXX E-Business-Suite featuresabaXX product featuresComplete flexibility and integration capabilitySmart application conceptsComplete adoption of leading standardsIncrease SpeedLower Costs Minimize Risks5埃森哲aba Technology and Business Development ProAgendaWhat is abaXX ?IntroductionThe abaXX productTechnology and ArchitectureExamplesabaXX / Accenture relationship and projects6埃森哲aba Technology and Business Development ProHttpservlet requestHTMLresultstreamIn addition to the traditional split between data, application, and presentation layers, E-Business systems further separate presentation from presentation logicWeb-browserWebserverBackend-system(e.g. SAP R/3)Application-serverrDBMS(JDBC, SQL)call tobusinesslogicresults fromexecutingbusiness logicDatabasetransactionsbackend transactions (database & business logic)(HTML only)(JSPs / Servlets)(EJBs)These components are part of the open J2EE standard.Persistence / TransactionBusiness Logic / ApplicationPresentation LogicPresentation(channel specific)WML Browser.E-Business Technical Architecture7埃森哲aba Technology and Business Development ProLeading application servers provide a technical platform that assures scalability, performance, stability provides access to existing databases allows for easy interoperability with existing enterprise architecturesFuture-proof and backward compatibleJ2EE is the only (moderated) open standard comprising all layers of the application (Microsofts COM+/DCOM is not open, CORBA is not end-to-end)Vendors collaborate on standards and compete on implementationAll the pieces of the application are portable across platforms and serversOpen and end-to-endJ2EE server handles complexity of lower level services (distributed objects, transactions, security, persistence,.)Developer can focus on application logicSimplifies application developmentSeveral frameworks support E-Business systems building, but only J2EE is open and end-to-end, offering simplicity, choice, quality, and investment protectionAdvantages of J2EE standard8埃森哲aba Technology and Business Development ProabaXX E-Business-Suite builds upon J2EE, the industry standard framework for component based applicationsFoundation Frameworks & Services Common App. Services(Engines)Specific ApplicationsCommon eBusiness Layer (eCore)Common Business Objects (iCore)CoreE-Business-SuitePersistence / TransactionBusiness Logic / ApplicationPresentation LogicPresentation(channel specific)Web-browserWebserverBackend-system(e.g. SAP R/3)Application-serverrDBMS(JDBC, SQL)(HTML only)(JSPs / Servlets)(EJBs)WML BrowserJSP: Java Server PagesEJB: Enterprise Java BeansJDBC: Java Database Connectivity9埃森哲aba Technology and Business Development ProThe E-Business-Suite features a layered architecture, allowing access on any layerSpecificGeneral Custom built applications which can interface with any layer Pre-built application components providing out-of-the-box functionalityShopping, Rule, Address Checking Functionality common to information systemseCore includes catalogues, receiptsiCore includes users, addresses Low-level services and frameworkstrace, ID generator, Task scheduler Application servers, Web Servers, DBMSrunning on different platformsCoreE-Business SuitePlatform Application Server/ EJBDBMSCommon App. Services(Engines)Common E-Business Layer (eCore)Common Business Objects (iCore)Specific ApplicationsFoundation Frameworks & Services Platform Web Server10埃森哲aba Technology and Business Development ProAgendaWhat is abaXX ?IntroductionThe abaXX productTechnology and ArchitectureExamplesabaXX / Accenture relationship and projects11埃森哲aba Technology and Business Development ProA Finance Portal for Corporate customers was built with the ebs in 5 monthsDresdner Bank: Finance Portal for Corporate customers (www.firmenfinanzportal.de)GoalsBuild a full transactional portal for corporate customersFunctionality encompassesTransactional Services on Dresdner Banks product range: Cash Management Currency Trading Stock Trading Fixed DepositsInformational services on Dresdner Banks ProductInformational / transactional services on non-bank products, such as air travel, railway travel, news, finance information by using new frontend technology based on JSPs (wodgets“)Time and EffortThe portal was build from January/February to May 00using the ebs as an underlying architecture framework.abaXX components utilized/ integrationCore- (user admin, access control, back-end integrationthrough MQ-Series), Mail- (expiry information of fixeddeposits, registration confirmation),Tracking-, Rule Engine12埃森哲aba Technology and Business Development ProWhittard are retailers of Tea, Coffee, Chocolate, China and tea/ coffee making equipment with over 110 stores in the UK and abroadGoalsCreate an Internet presence from which productscan be bought and soldTo allow Whittard to reach existing and potential customers in the world wide webFunctionality encompassesShopping, product search, shopping basketOrder tracking, historyCall Center, customer maintenance, catalogue design and product maintenanceInterfaces to fulfillment, shipping and payment systemsTime and EffortProject Kicked-off in March00, implementation started in May00 and live date is September00abaXX development team consists of 3 developersabaXX components utilizedShopping-, Mail-, Core-, Search-, Payment-, Tracking-EngineWhittard - www. pilot.whittard.co.uk13埃森哲aba Technology and Business Development Proall-in-green is a supplier/consumer matchmaker built with ebsGoalsDirect-Marketing-Plattform - consumer / supplier matchmakerBasis for customer binding marketing actions-creation of customer profiles based on user behaviour and interactionFuncitionality encompassesEach company that fulfills the all-in-green requests can enter its cost free offerings into the portal and can create individual marketing actions with themTime and EffortPhase 1: 4 month, approx. 500 mandaysResources: 5 abaXX, 1-2 agency and 1 clientabaXX components utilized/ integrationCore-, Mail-, Tracking, Address-Engine,integrations of SMS service providerall-in-green: consumer / supplier portal ()14埃森哲aba Technology and Business Development ProDeka/ DGZ Fonds Management allows customers to manage their depotsDeka/ DGZ - www.Deka.deGoalsProvide uses with ability to manage theirdepots, buying and selling sharesProvide other added values servicesFunctionality encompassesAdded value services such as financial newsFinancial planning and adviceFunds information, advice and capability tobuy and sellTime and EffortImplementation started in May 00, and wentlive in September 00 Resources: 10 Accenture, 10 Client and2 abaXX abaXX components utilizedCore-, Address-Engine and JSP Framework15埃森哲aba Technology and Business Development ProThe Homebanking portal is being re-engineered with abaXX E-Business-Suite HypoVereinsbank: Homebanking portal (www.hypovereinsbank.de)GoalsProvide user with ability to manage theircurrent accounts, deposits, shares tradingProvide other added values servicesFunctionality encompassesAccount servicesBrokerage servicesPersonalized web siteIntegration with Infooffice CMSTime and EffortImplementation started 05/00, live 12/00Resources: 3 Accenture, 30 Client, 20 abaXXand up to 40 web developersabaXX components utilizedCore- (Configuration, Retrieve, Accounts), Tracking-, Rule- and Mail-Engine16埃森哲aba Technology and Business Development ProAgendaWhat is abaXX ?IntroductionThe abaXX productTechnology and ArchitectureExamplesabaXX / Accenture relationship and projects17埃森哲aba Technology and Business Development ProOur business relationship with abaXX consists of a number of componentsBusiness Development project to help abaXX expand to Europe and the USAabaXX implementation projects ongoing for major German Banks:Dresdner Bank (Commercial customers portal)HypovereinsBankDEKA / DGZJoint software development cooperation between abaXX, Accenture and HypovereinsBank to develop vertical applications based on abaXX for the Financial IndustryFormal AllianceComponents of the Accenture - abaXX business relationship18埃森哲aba Technology and Business Development ProThe Business Development project is conducted in a sweat equity arrangement that strengthens both Accentures and abaXX capabilities in the eEconomyabaXX business development project setupAccentureabaXXBusiness Development projectPurpose: Help abaXX enter four European countries and the USWhats the point ?Whats the deal ?Equity plus cashabaXX stake, $ (minimal margin on pure cash), sales commissionAccenture name / brand, worldwide presence, knowledge, implementation capabilities, business contactsNew Economy experience, knowledge and contacts, both technical and commercialAccentures support19埃森哲aba Technology and Business Development ProEducationServicesabaXX E-Business- SuiteCommercial ArrangementsAdditional resources and services complement the abaXX product to form a complete solution to Accenture project problemsArchitecture support: Qualified abaXX architect involved from day oneComplete training: Training covers EJB, JSP, abaXX framework and components, and application server technologyShowcase: Solution Centers in Germany (planned)New Opportunities: Accenture is the preferred system integrator for abaXXRe-Sale revenue: Re-sale of abaXX and third-party software (BEA Weblogic) creates additional revenue for Accenture projects (planned)Technical environment: packaged development and operations environment (in progress)Vendor Support: Superior vendor support proven in several software evaluationsTechnical infrastructure: Demo/prototype environments exist that can be used to jump-start your project20埃森哲aba Technology and Business Development ProA cooperation with a company like abaXX contributes to addressing the Innovators Dilemma that Accenture is faced with timeTechnology usefulnessTechnology 1Technology 2Technology 3Traditional Accenture projectabaXX projectExposure to latest technologyAccess to startup company knowledge and business communityVenture capitalistsOther startup companiesCommercial aspects of eEconomyOpportunity to work with potential future industry leaders at an early stageStartup experience*Concept introduced in The Innovators Dilemma by Clayton M. ChristensenThe Innovators Dilemma*Relevant project experience21埃森哲aba Technology and Business Development ProConflict with claim of impartiality ?The cooperation with abaXX, managed carefully, creates additional benefits for Accenture clients without sacrificing Accentures vendor impartiality.We will create capabilities that make it rational for projects to prefer abaXX over the competitionTrained staffSupport and information available from software selection to implementationPackaged demo, prototype and development environmentPackaged project approachThe above will be particularly relevant for eProjects that tend to be more concerned with speed and momentum than with a 100% exhaustive software selection processThe alliance team aims to have abaXX included in the software selection process of relevant projects. However, the ultimate decision always lies with the project teamOther alliances have shown this not to be problematic (for example, Accenture continues to implement different CRM packages in spite of the alliance with Siebel)22埃森哲aba Technology and Business Development ProThere is a good cultural fit between abaXX and Accenture Product/ PositioningabaXX is a product company does not compete with Accenture for implementation projectsabaXX has a leading-edge technology product, well suited to improve Accentures technology skillsabaXX positions its product in the high-end market, compatible with Accentures “best client” approachPeopleGood cultural fit abaXX is a dynamic start-up company with ambitious goals and a very strong managementCooperation is mutually beneficialAccenture benefits from abaXX startup cultureabaXX benefits from Accentures structured working methodsno major unsolvable dissonances occurred in previous 6 months of current projectPeople, Product and Positioning of Accenture and abaXX supplement each other23埃森哲aba Technology and Business Development ProNetwork of BusinessesWas macht Accenture?24埃森哲aba Technology and Business Development ProMore information? Personal contact Anton von BebenburgPhone: 06196 - 57 6 7228E-mail: anton.von.Contact Recruiting TeamPhone: 00 800 450 450 45Internet:25埃森哲aba Technology and Business Development ProAgendaWhat is abaXX ?IntroductionThe abaXX productTechnology and ArchitectureExamplesabaXX / Accenture relationship and projectsAppendix26埃森哲aba Technology and Business Development ProThe Java 2 Platform is grouped into three divisions: one size doesnt fit all JavaTM 2 Platform, Standard Edition (J2SETM) feature-complete development and deployment platformJava 2 SDK, Standard EditionJava 2 Runtime Environment, Standard Edition (JRE)27埃森哲aba Technology and Business Development ProThe Java 2 Platform is grouped into three divisions: one size doesnt fit all JavaTM 2 Platform, Enterprise Edition (J2EE) based on J2SEstandard for developing multi-tier enterprise applications28埃森哲aba Technology and Business Development ProJ2EE comes with several Key APIs Servlets & Java Server Pages (JSP)Standard API extending and enhancing Web serversStandard API for creating dynamic content using static templates Enterprise JavaBeans (EJB) Standard APIs for a server-side component model: EJB 1.1, JNDI 1.2, RMI/IIOP 1.0 Database Access via JDBC Standard API for building database independent applications Java Transaction Service & API (JTS / JTA) Standard API for transaction management29埃森哲aba Technology and Business Development Pro