best-practices-in-mobile-internetLearn from the pros: GoogleMobile website as entry pointMobile app to create stickinessSimple user interfaceNo click-and-waitLearn from the publishers:De Standaard (Belgian newspaper)Mobile website made attractiveMobile relevant contentDynamic links for stickinessLearn from the broadcasters:VT4 (Belgain TV channel)Create brand identityInstall on phoneMix content with addsFocus on premium contentLearn from the magazines: FlairDistribute by SMSInstall on phoneWorks on “normal” phonesNewsPollsAdvertisingLifestyleMobile content strategy evolution from Sanoma (magazine publisher)2007: mobile websites launched“Everyday, you get a one-hour session for free on the Vodafone live! portal. This way, users can access the mobile websites of our magazines Flair Mobile, Libelle Mobile en Femmes dAujourdhui”2008: mobile applications launchedAim van Hecke, CEO of Sanoma Magazines Belgium: “This development is truly innovative and gives a real value add to the mobile offering for women. We found that they want the mobile offering to be more flexible. With the mobile application, they can now consult the mobile magazine at all times, without worrying about connection costs or how long they are using it.”Distribute: SMS “MOB” to 3309Distribute:Open browser on your mobile phone,Find a menu entry that says something like “enter URL” or “enter address”Type “http:/www.flair.be/mobile” If you want to return to the site later you need to make a bookmarkConsult your phone manual to see howCitylive approachMobile application(containingup to date widgets)Mobile websiteFixed websiteLead generationPlug-ins (in-situ preview)ExtraTurnover(adds)Citylive approach: future (now possible)Mobile application(containingup to date widgets)Mobile websiteFixed websiteLead generationPlug in (in-situ preview)Widgets in own websiteWidgets in facebook,blogsWidgets created by usersEnrich contentPersonalised websiteDistribution the Web 2.0 wayMock-up HBVLAdvantages of a widget solutionMonetisation through in-app advertisementGradual adoption path: web - mobile - appMultiple distribution of same contentUser generated content becomes possibleUltimate personalisation becomes possibleInnovate by combining :mobile websitemobile applicationwidget approach