Brian TracysTHE ULTIMATE GOALS PROGRAM:How to Get Everything You WantFaster Than You Ever Thought PossibleGuidebookProducer: Dave KuenstleWorkbook: Theresa PuskarEngineer: Jerry Kaehn3Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMTable of ContentsIntroductionSession 1:Session 2:Session 3:Session 4:Session 5:Session 6:Session 7:Session 8:Session 9:Session 10:Session 11:Session 12:Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4Unlocking Your True Potential . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5Taking Charge of Your Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6Creating Your Future and Clarifying Your Values . . . . . . . . . . . . . . . . .7Deciding Your True Goals and Your Major Definite Purpose . . . . . . . .9Analyzing Your Beliefs and Getting Started . . . . . . . . . . . . . . . . . . . . .10Measuring Your Progress and Removing the Roadblocks . . . . . . . . . .12Becoming an Expert and Getting with the Right People . . . . . . . . . . .14Making a Plan of Action and Managing Your Time Well . . . . . . . . . . .16Your Goals Review Regularly and Visualize Continually . . . . . . . . .18Activating Your Superconscious Mind and Remaining Flexible . . . . .20Unlocking Your Creativity and Moving Forward Every Day . . . . . . . .22Persist Until You Succeed and Take Action Today . . . . . . . . . . . . . . . .24. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .264Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMIntroductionWelcome to Brian Tracys THE ULTIMATE GOALS PROGRAM: How to Get EverythingYou Want Faster Than You Ever Thought Possible. Along with the audio program, thisguidebook has been created to aid you in setting and achieving your goals better andfaster than you ever thought possible.Having shared his ideas in more than 2,000 talks and seminars throughout the past 21years with over two million students, Brian Tracy is considered by many to be thesuccess guru. Brians graduates have reaped a multitude of benefits from his vastexperience and expertise, often transforming their lives from rags to riches. Many whowere struggling financially, and personally, have become self-made millionaires byfollowing Brians advice and implementing the tools that he created for them.An analogy that Brian Tracy uses in regards to goal setting is that “you cannot hit atarget that you cant see.” It is therefore imperative that you sit down and decide exactlywhat you really want, in every area of your life. To do so, ideally you should follow thestep-by-step system that Brian has created for you in this groundbreaking program. Ifyou want to gain its full benefits, we urge you to make full use of this guidebook alongwith the audio segment to assist you in your goal-setting initiatives.To achieve the maximum benefits from this program and guidebook, listen to eachaudio session at least twice, ideally three times, and then work on the correspondingguidebook chapter. Listening to the audio session several times allows it to sink intoyour subconscious mind as you make more and more discoveries each time that youlisten. Be sure to keep a paper and pen in hand as you are listening to the program, andbe prepared to stop the program when you hear an idea or technique that particularlyappeals to you. Think about that idea in connection with your situation, your work,your lifestyle, then prepare a plan to act upon it in the days ahead. You may wish tocreate an “Ultimate Goal Setting” journal in which you can record your ideas, thoughts,and insights.Some of the guidebook contents are worded as questions that you should take sometime to respond to, while others are action steps that Brian suggests you take. Whethera question or action step, you should jot down any thoughts or ideas that might ariseregarding the subject matter in the space provided. Taking the necessary action stepsthat are outlined in this proven and highly effective program will give you a muchbroader vision of who you really are and what is possible in your life.Whenever possible give yourself a deadline, and be committed to following through onthat deadline. Without implementing any of the action steps that you have mapped outfor yourself, this program simply becomes an exercise in listening. In order to gain thefull benefits that this valuable program has to offer you, make the decision here andnow to work through this program, and act upon your insights and strategies. By doingso, you can transform once-vague concepts and ideas into concrete real-life experiences.If you take the time to commit to this program now, you will undoubtedly reapextraordinary rewards for many, many years to come.5Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSession 1:Unlocking Your True Potential“The potential of the average person is like a huge ocean unsailed,a new continent unexplored, a world of possibilities waiting to be releasedand channeled toward some great good.” Brian TracyIn the first session of the program Brian Tracy emphasizes that the fundamental key to success is toset goals for yourself. He states that all successful individuals are intensely goal driven. They arevery clear about what they want and will single-mindedly focus their energy on attaining it. Hereminds you that you have the capacity through your natural potential to succeed beyond yourwildest dreams. The secret is to set specific goals and use the myriad of tools that Brian providesfor you in order to turn your beliefs, ideas, and visions into practical, applicable life strategies.1. Imagine that you have the inborn ability to achieve any goal you could ever set foryourself. What do you really want to be, have, and do?2. What are the activities that give you your greatest sense of meaning and purposein life?3. Look at your personal and work life today and identify how your own thinking hascreated your world. What should you, could you, change?4. What do you think and talk about most of the time: what you want or what youdont want?5. What is the price you will have to pay to achieve the goals that are most importantto you?6. What one action should you take immediately as the result of your answers to theabove questions?6Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSession 2:Taking Charge of Your Life“A man, as a general rule, owes very little to what he is born with a man is what he makes of himself.” Alexander Graham BellYou are solely responsible for the successes that you gain in your life. In this session Brian providesyou with insights and direction on how you can take charge of your life and create those successes.He targets the greatest enemies to happiness and success as being negative emotions: fear, self-pity, envy, jealousy, feelings of inferiority, and ultimately anger. He identifies the four causal factorsthat contribute to negativity as being justification, rationalization, over-concern or hypersensitivity,and blaming. To aid you in fully taking charge of your life, Brian suggests that you always seeyourself as “self-employed,” and that you develop your own strategic plan for your life and career.This plan should include making new choices and decisions, becoming a “growth stock,” taking thewheel of your own fate, determining your focus of control, and incorporating the golden triangleconcept into your goal-setting initiatives.1. Identify your biggest problem or source of negativity in life today. In what ways areyou responsible for this situation?2. See yourself as the President of your own company. How would you act differently ifyou owned 100% of the shares?3. Resolve today to stop blaming anyone else for anything and instead accept completeresponsibility in every area of your life. What actions should you be taking?4. Stop making excuses and start making progress. List some of your favorite excuses.Now, imagine that they have no basis in fact and act accordingly.5. See yourself as the primary creative force in your own life. You are where you are andwhat you are because of your own choices and decisions. What should you change?7Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM6. Make a list of anyone you need to forgive in your life. Now, resolve today to forgiveanyone who has ever hurt you in any way. Let it go. Refuse to discuss it again.Instead, get so busy working on something that is important to you that you donthave time to think about it again.Session 3:Creating Your Future and Clarifying Your Values“You will become as large as your controlling desire;or as great as your dominant aspiration.” James AllenThere are four special qualities that stand out among all great leaders. They have vision, theyknow who they are, what they believe in, and what they stand for. In this session Brian assistsyou in establishing your unique vision as he asks many probing questions about your ideal future.He encourages you to suspend any disbelieving thoughts and to take a journey into the world ofpossibility. Once you have an image of the life that you want, you need to clarify what your innervalues. In order to do this, Brian encourages you to look within yourself, know yourself, trust yourintuition, examine your past and present behaviors, determine your level of self-esteem, and finally,be sure to live in your truth.1. Imagine that there is a solution to every problem, a way to overcome every limitation,and no limit on achieving every goal you can set for yourself. What would you dodifferently?2. Practice “back from the future thinking.” Project forward five years and look back tothe present. What would have to have happened for your world to be ideal?3. Imagine your financial life were perfect in every way. How much would you beearning? How much would you be worth? What steps could you take, starting today,to make these goals a reality?4. Imagine your family and personal life were perfect. What would it look like? Whatshould you start doing more or less of, starting today?8Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM5. Plan your perfect calendar. Design your year from January to December as if you hadno limitations. What would you change, starting today?6. Imagine that your levels of health and fitness were perfect in every way. What couldyou do, starting today, to make your vision into a reality?7. Make a list of 3-5 of your most important values in life today. What do you reallybelieve in and stand for?8. What qualities and values are you best known for today among the people who knowyou?9. What do you consider to be the most important values guiding your relationships?10. What are your values regarding money and financial success? Are you practicingthese values daily?11. Describe your picture of an ideal person, the person you would most want to be ifyou had no limitations.12. Write your own obituary, to be read to your friends and family at your funeral,exactly as you would like to be remembered.13. What one change could you make in your behavior today that would help you to livein greater harmony with your values?9Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSession 4:Deciding Your True Goals and Your Major Definite Purpose“Realize what you really want. It stops you from chasing butterfliesand puts you to work digging gold.” William Moulton MarsdenThe next step in establishing your ultimate goals is to determine what you really want to do with therest of your life. In this session Brian aids you in determining what you want, while identifying themajor worries that may stand in your way. He assists you in creating your dream list by introducingthe “magic wand,” “six months to live,” and “instant millionaire” scenarios. He further encouragesyou to do what you want to do while making a difference in the world. Once you have decided uponyour true goals, it is important that you uncover what your major definite purpose is. In doing so,you activate the reticular cortex of your brain. This in turn alerts your attention to the people,information, and opportunities in your environment that will help you to achieve your goals.1. Write down your three most important goals in life right now.2. What are your three most pressing problems or worries right now?3. If you won a million dollars cash, tax free, what changes in your life would you makeimmediately?4. What do you really love to do? What gives you the greatest feelings of value,importance, and satisfaction?5. If you could wave a magic wand over your life and have anything you wanted, whatwould you wish for?6. What would you do, how would you spend your time, if you only had six months leftto live?10Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM7. What would you really want to do with your life, especially if you had no limitations?8. What one great thing would you dare to dream if you knew you could not fail?9. Make a list of ten goals you would like to achieve in the months and years ahead, inthe present tense. Select the one goal from that list that would have the greatestpositive impact on your life.10. Determine how you will measure progress and success in the achieving of this goal.Write it down.11. Make a list of everything you can think of to do that will move you toward your goal.Take immediate action on at least one thing.12. Determine the price you will have to pay in additional work, time, and commitmentto achieve your goal, and then get busy paying that price.Session 5:Analyzing Your Beliefs and Getting Started“The only thing that stands between a man and what he wants from life isoften merely the will to try it and the faith to believe that it is possible.”Richard M. DeVosYour beliefs create your reality. The trick to success is to knowing your current beliefs and how theyaffect you so that you can then select beliefs that will support the kind of life you wish for. In thissession Brian assists you in ascertaining exactly what your current beliefs are and how to fully andconsciously commit to your newly selected beliefs. Once you have established this new beliefsystem, you are then ready to take your first major action step. Practicing the “reality principle” isan invaluable springboard that enables you to evaluate your current life and prepares you for puttingtogether your own strategic plan.11Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM1. “Act as if!” If you were one of the most competent and highly respected people inyour field, how would you think, act, and feel differently from today?2. Imagine that you have a “golden touch” with regard to money. If you were anextremely competent money manager, how would you handle your finances?3. Identify the self-limiting beliefs that could be holding you back. How would you act ifthey were completely untrue?4. Select a belief that you would most like to have about yourself at a deep inner level.Pretend as if you already believe this to be true.5. Look into the most difficult situation you are dealing with right now. What valuablelessons does it contain that can help you to be better in the future?6. Determine the reality of your current situation relative to your major goals. Where areyou now and how far do you have to go?7. Apply the zero-based thinking principle to every area of your life. What are you doingtoday that you wouldnt get into again if you had it to do over, knowing what you nowknow?8. Do a complete financial analysis of your life. How much are you earning today andhow much are you worth? What are your goals in these areas?9. Do a complete skills analysis on yourself and your work. Where are you good? Wheredo you need to improve?12Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM10. Determine exactly how much you earn each hour and what it is you do to earn thatamount. What do you have to do to increase your hourly rate in the months ahead?11. Imagine your future were perfect in every way. What would have to happen to makethat vision a reality?Session 6:Measuring Your Progress and Removing the Roadblocks“There is no road too long to the man who advances deliberately andwithout undue haste; there are no honors too distant to the man whoprepares himself for them with patience.” Jean de la BruyereThe three keys to peak performance are commitment, completion, and closure. In this session youwill learn how to measure your progress, focusing on the three keys as your barometer. Briansuggests simple and doable tasks that you can accomplish to attain your goals in whatever area ofyour life they may pertain to. He then shares several powerful exercises that you can do to eliminateany roadblocks that you may come up against as you work toward your goals.1. Determine a single measure that you can use to grade your progress and success ineach area of life. Refer to it daily.2. Determine the most important part of your job as it affects your income, and measureyour daily activities in that area.3. Set a minimum, specific amount for daily, weekly, and monthly saving andinvestment, and discipline yourself to put away those amounts.4. Break down every large goal into measurable, controllable parts, then focus onaccomplishing each part on a fixed deadline.13Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM5. Make it a game with yourself to set benchmarks, measures, scorecards, targets anddeadlines for every goal, then focus on those numbers and dates. The goals will takecare of themselves.6. Resolve to accomplish at least one specific part of a larger goal each day, and nevermiss a day.7. Identify a major goal and then ask, “Why arent I there already? What is holding meback?” List everything you can think of.8. Look inward and face the possibility that it is your own fears and doubts that areyour biggest roadblocks to success.9. Identify the constraint or limiting factor, in yourself or the situation, that sets thespeed at which you achieve your goal.10. Develop several definitions of your major problem or obstacle. Ask, “What else is theproblem?”11. Define your best solution as a goal, set a deadline, make a plan of action and thenget busy on your plan. Work on it every day until the problem is solved or theobstacle is removed.14Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSession 7:Becoming an Expert and Getting with the Right People“The uncommon man is merely the common man thinking and dreamingof success in larger terms and in more fruitful areas.” Melvin PowersTwo valuable keys to attaining your goals are to become an expert in your chosen field of endeavorand to become involved with the right people. Brian outlines the key assets that you need to acquireand continue to develop if you seek to be outstanding in your chosen field. He identifies the sevenkey result areas that determine your success or failure at your job, and he lists the eight ways foryou to identify and determine your special talents. He stresses that it is imperative that you identifyand further develop your special talents, along with becoming a relationship expert. He reminds youthat everything in life and business is relationships. Investing considerable time and effort intocreating healthy and effective relationships with those that you are in contact with, from yourcustomers and employment team to your friends and family members, will prove to be invaluable.1. Resolve today to join the top 10% of people in your field. Make a lifelongcommitment to excellence.2. Identify the key result areas of your job, the things you “absolutely, positively” have todo well to be successful in your field.3. Identify your weakest key area and start a “do-it-to-yourself” project to becomeexcellent in that area.4. Determine the additional knowledge you will need to get to the top of your field, thendevelop a plan to acquire that knowledge.5. Dedicate yourself to lifelong learning. Read, listen to audio programs, attend coursesand seminars, then put what you learn into action as quickly as you can.15Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM6. Make a list of the most important people in your work and business life. Develop aplan to help each person in some way.7. Make a list of the most important people in your personal life and determine the kindof relationships you want to have with them. What will you have to do to achievethese relationships?8. Identify the groups and organizations in your community and your field that wouldbe helpful for you to join. Phone today and arrange to attend the next meeting.9. Make a list of the top people in your community, or in your field, and make a plan toget to know them personally.10. Look for every opportunity to expand your social and business circle. Send peopleletters, cards, faxes, and emails. Build bridges at every opportunity.16Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSession 8:Making a Plan of Action and Managing Your Time Well“Thoroughness characterizes all successful men. Genius is the art of takinginfinite pains. All great achievement has been characterized by extremecare, infinite painstaking, even to the minutest detail.” Elbert HubbardNow that you have completed your goal-setting groundwork, it is time to make your plan of action.In this session Brian explains the significance of proper planning, how to begin your plan, and theelements that culminate to make it efficient and effective. He then discusses how a sense of controlis the key to feelings of happiness, confidence, power, and personal well-being. He emphasizes thatyou can only gain this sense of control when you practice excellent time management. He describesthe many areas in which you need to focus in order to manage your time well. To keep you on track,he stresses the importance of constantly asking yourself five key questions in relation to managingyour time: 1) Why am I on the payroll? 2) What are my highest value activities? 3) What are mykey result areas? 4) What can I and only I do, that if done well, will make a real difference to mycompany? 5) What is the most valuable use of my time, right now?1. Make a list of everything that you can think of that you will have to do to achieveyour goal. Leave nothing out.2. Organize your list by priority; what is the most important task or activity? The secondmost important? And so on.3. Organize your list by sequence. What must be done before something else can bedone?4. Determine how much time and money it will take to achieve your goal or completeyour task. Do you have the time and resources necessary for success?5. Revisit and revise your plan regularly, especially when you get new information orwhen things are not going as you had expected. Be prepared to change if you need to.17Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM6. Make a list of everything you would like to be, do, or have in the months and yearsahead. Analyze your list and select those items that can have the greatest possibleconsequences on your life.7. The evening before, make a list of everything you have to do the next day. Let yoursubconscious mind work on your list while you sleep.8. Organize your list by priority using the 80/20 Rule and the ABCDE Method. Beforeyou begin, separate the urgent from the non-urgent and the important from the non-important.9. Select the most important task, the one with the greatest possible consequences forcompletion or non-completion, and circle it, making it your A-1 job.10. Begin immediately on your most important task and then discipline yourself toconcentrate single-mindedly on this one task until it is 100% complete.18Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSession 9:Your Goals Review Regularly and Visualize Continually“It is a psychological law that whatever we wish to accomplish we mustimpress on the subjective or subconscious mind.” Orison Swett MardenBrian opens this session by clarifying the difference between “positive thinking” and “positiveknowing.” He stresses the significance of programming your subconscious mind and actually“knowing” that you are destined for success. It is important that you systematically set your goalsand discipline yourself to writing them down each day. He suggests several tools that you can use tomost effectively create and update your goals. He then discusses the power that lies in your abilityto constantly visualize your goals. He lists the four parts of visualization that you can learn andpractice to ensure that you use this awesome power to its best advantage: frequency, duration,vividness, and intensity.1. If you havent already done so, write down 10-15 goals that you would like to achievein the foreseeable future.2. Create a set of 3x5 index cards with your goals written out in the positive, personal,present tense. Carry these with you wherever you go.3. Each night before you go to sleep, visualize and imagine your goals as they would bewhen you have achieved them4. Think of three things you could do to achieve each of your goals. Always think interms of specific actions you could take.5. Discipline yourself to rewrite your goals every day, without reviewing your previouslist, until you become absolutely convinced that achieving your goals is inevitable.6. Project forward and imagine that your life were perfect in every respect. What wouldit look like? Whatever your answer, imagine this picture regularly.19Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM7. Cut out pictures of the things you would like to have and the person you would like tobe in the future. Look at these pictures and think about what you could do to turnthem into reality.8. Practice mental rehearsal before every event of importance. See yourself in yourminds eye as performing at your very best in everything you do or attempt.9. Continually feed your mind with clear, exciting, emotional pictures. Remember, yourimagination is your preview of lifes coming attractions.10.Design your own dream house, dream business, or dream career. Write down everyingredient it would have if it were perfect in every respect. Visualize this as a realityevery day.20Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSession 10:Activating Your Superconscious Mind and Remaining Flexible“The subjective mind is entirely under the control of the objective mind.With the utmost fidelity, it works to its final consequences whateverthe subjective mind impresses upon it.” Thomas TrowardIn this session Brian introduces the superconscious mind as a powerful ally in your goal-settingstrategies. He discusses the conditions in which you can best activate it, and he describes how itfunctions in conjunction with the goal-setting steps that you have already taken. The two ways thatyou can stimulate it are by concentrating and working intensely on achieving your goal and byrelaxing completely and getting your mind busy elsewhere. He emphasizes that the more you trustthe capacity of your superconscious mind, the greater its power will be. Another key to achievingyour goals is to remain flexible. At times when there is rapid change, flexibility has been cited as thesingle most important quality that you can develop. Brian lists the many areas in which you need toremain flexible, alert, and open as you begin to manifest your goals. He gives you three valuablestatements you learn to say to remain flexible during turbulent times: 1) “I was wrong.” 2) “I made amistake.” 3) “I changed my mind.”1. Recall a time when you had a superconscious experience that solved a problem orenabled you to achieve a goal. Reflect on the process and think about how you canduplicate it.2. Select your most important goal, your major definite purpose, and visualize it clearly,over and over, with complete confidence that it will materialize at exactly the righttime for you.3. Begin the daily practice of solitude and meditation. During this time, just let yourmind relax and float from subject to subject until exactly the right answer to the rightquestion pops into your mind.21Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM4. Make it a practice to take action on a superconscious idea as soon as it comes intoyour mind. Dont hesitate. Have complete faith that only the best can happen whenyou trust in this power.5. Try to solve your problem with single-minded concentration. If that doesnt work, getyour mind busy elsewhere. At exactly the right time, the ideal solution will emergefrom your intuition or appear in your life.6. Regularly ask yourself the question, “What do I really, really want to do with my life?”Then make sure that your current goals and activities are in harmony with youranswer.7. Be completely honest and realistic with your life and goals. Resolve to see the worldas it is, not as you wish it were or could be. What changes does this practice suggest?8. Be willing to admit, in each area of your life where you experience stress orresistance, that you could be wrong or that you have made a mistake. Resolve todayto cut your losses wherever possible.9. If the situation has changed, or you have new information, be willing to change yourmind and make a new decision based on the facts as they exist today. Refuse topersist on a course of action that does not make good sense.10. Look into each problem or obstacle you face and seek the valuable lesson or benefitit contains. Should you change your direction or course of action based on newinformation or experience? If so, do it now.22Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSession 11:Unlocking Your Creativity and Moving Forward Every Day“Make every thought, every fact, that comes into your mind pay you aprofit. Make it work and produce for you. Think of things not as they arebut as they may be. Dont merely dream but create!” Robert CollierYour creativity and brainpower are like muscles that constantly have to be stretched and used inorder to be fully effective. Brian illustrates the capacity that we all have for greater creativity, andhe provides you with many tools that you can use to improve your “creative genius” muscle. He alsooutlines ways in which you can ward off potentially destructive challenges that may come your way.He then lists a four-step problem-solving methodology that you can and should use as you continueon your goal-achieving journey: Step 1: Define the problem clearly. Step 2: Ask, “What are all thepossible causes of this problem?” Step 3: Ask, “What are all the possible solutions?” Step 4: Onceyou have identified several possible solutions, ask, “What must this solution accomplish?” He endsthis session by discussing the importance of taking some action toward your goals every day.Consistency and commitment are key.1. Select your most important goal, or biggest problem, and write it at the top of a sheetof paper as a question. Then discipline yourself to generate 20 answers to thatquestion, and immediately implement one of those answers.2. Systematically approach every problem by defining it clearly, developing possiblesolutions, making a decision, then implementing the solution as soon as possible.3. Think on paper. Write down every detail of a problem or goal and look for simple,practical ways to solve the problem or achieve the goal.4. Identify the best and worst things that could happen to you in the months ahead.Determine what you could do to reduce the effects of the worst outcomes andmaximize the benefits of the best possible outcomes.23Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM5. You are only as free as your options. Develop a plan B for every important area ofyour business and personal life.6. Resolve today to pick up the pace in your life. Move faster from task to task. Walkquickly. Develop a higher tempo of activity.7. Imagine you were going away tomorrow for a month and you had to get caught up oneverything before you left. Work as hard and as fast as you do just before you leavefor vacation.8. Practice tight time planning. Imagine that you only had half the time available to getthe job done, and work with a sense of urgency all day long.9. Continually ask for more responsibility, and when you get it, complete the taskquickly and well. This one habit will continually open doors of opportunity for you.10. From now on, resolve to get up one hour earlier and get going immediately. Workthrough lunchtime and coffee breaks. Stay an hour later to get caught up and readyfor the next day. These additions will double your productivity and put you onto thefast track in your career.24Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSession 12:Persist Until You Succeed and Take Action Today“Few things are impossible to diligence and skill; great works are performednot by strength, but by perseverance.” Samuel JohnsonDeveloping the habits of persistence, self-discipline, and courage are outlined in this session. Briandelves into the nature of fear and how you can work on overcoming it before it overcomes you. Hestresses that risk-taking and persistence are two essential qualities of successful individuals. Hereminds you that adversity and drawbacks come with the territory, and he encourages you to moveforward beyond any challenges that come your way. He ends this session with a summarization ofthe 21 principles and emphasizes that with commitment and practice, you are capable of anythingthat you set your mind to.1. Identify the biggest challenge or problem facing you today on the way to achievingyour biggest goal. Imagine that it has been sent to test your resolve and desire. Decidethat you will never give up.2. Identify the occasions where your determination to persist was the key to yoursuccess. Remind yourself of those experiences whenever you face difficulties ordiscouragement of any kind.3. Resolve in advance that as long as you intensely desire your goal, you will never giveup until you achieve it.4. Look into every problem, difficulty, obstacle, or setback for the seed of an equal orgreater benefit or opportunity. You will always find something that can help you.5. In every situation, resolve to be solution-oriented and action-oriented. Always think interms of the things you can do right now to solve your problems or achieve your goals,and then get started! Never give up.25Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMThis is a poem by an anonymous author that Brian thinks everyone should read andmemorize and recite to himself or herself when tempted to quit or to stop trying. Thispoem is called “Dont Quit.”Dont QuitWhen things go wrong, as they sometimes will.When the road youre trudging seems all up hill.When the funds are low and the debts are high.And you want to smile, but you have to sigh.When care is pressing you down a bit.Rest, if you must, but dont you quit.Life is queer with its twists and turns.As every one of us sometimes learns.And many a failure turns aboutWhen he might have won had he stuck it out.Dont give up though the pace seems slow You may succeed with another blow.Success is failure turned inside out The silver tint of the clouds of doubt.And you never can tell how close you are.It may be near when it seems so far.So stick to the fight when youre hardest hit Its when things seem worst that you must not QUIT.26Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMSummaryTake Action TodayYou have now learned perhaps the most comprehensive strategy for setting and achieving goals thathas ever been put together in one book. By practicing these rules and principles, you can accomplishmore in the coming months and years than most people accomplish in a lifetime.The most important quality you can develop for lifelong success is the habit of taking action on yourplans, goals, ideas, and insights. The more often you try, the sooner you will triumph. There is adirect relationship between the number of things you attempt and your accomplishments in life. Hereare the 21 steps for setting and achieving goals and for living a wonderful life.1. Unlock Your Potential Always remember that your true potential is unlimited.Whatever you have accomplished in life up to now has only been a preparation forthe amazing things you can accomplish in the future.2. Take Charge of Your Life You are completely responsible for everything you aretoday, for everything you think, say and do, and for everything you become from thismoment forward. Refuse to make excuses or to blame others. Instead, make progresstoward your goals every day.3. Create Your Own Future Imagine that you have no limitations on what you cando, be, or have in the months and years ahead. Think about and plan your future as ifyou had all the resources you needed to create any life that you desire.4. Clarify Your Values Your innermost values and convictions define you as aperson. Take the time to think through what you really believe in and care about ineach area of your life. Refuse to deviate from what you feel is right for you.5. Determine Your True Goals Decide for yourself what you really want toaccomplish in every area of your life. Clarity is essential for happiness and high-performance living.6. Decide Upon Your Major Definite Purpose You need a central purpose to buildyour life around. There must be a single goal that will help you to achieve your othergoals more than any other. Decide what it is for you and work on it all the time.277.8.9.Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMAnalyze Your Beliefs Your beliefs about your own abilities, and about the worldaround you, will have more of an impact on your feelings and actions than anyother factor. Make sure that your beliefs are positive and consistent with achievingeverything that is possible for you.Start at the Beginning Do a careful analysis of your starting point before youset off toward the achievement of your goal. Determine your exact situation todayand be both honest and realistic about what you want to accomplish in the future.Measure Your Progress Set clear benchmarks, measures, metrics, andscorecards for yourself on the road to your goals. These measures help you toassess how well you are doing and enable you to make necessary adjustments andcorrections as you go along.10. Eliminate the Roadblocks Success boils down to the ability to solve problemsand remove obstacles on the path to your goal. Fortunately, problem solving is askill you can master with practice, and thereby achieve your goals faster than youever thought possible.11. Become an Expert in Your Field You have within you, right now, the ability tobe one of the very best at what you do, to join the top 10% in your field. Set this as agoal, work on it every day, and never stop working at it until you get there.12. Get Around the Right People Your choices of people with whom to live, work,and socialize will have more of an affect on your success than any other factor.Resolve today to associate only with people you like, respect, and admire. Fly withthe eagles if you want to be an eagle yourself.13. Make a Plan of Action An ordinary person with a well thought-out plan will runcircles around a genius without one. Your ability to plan and organize in advancewill enable you to accomplish even the biggest and most complex goals.14. Manage Your Time Well Learn how to double and triple your productivity,performance, and output by practicing practical and proven time managementprinciples. Always set priorities before you begin, then concentrate on the mostvaluable use of your time.28Brian Tr a c y s THE ULT I M ATE GOALS PROGRAM15. Review Your Goals Regularly Take time every day, every week, every month toreview and reevaluate your goals and objectives. Make sure that you are still ontrack and that you are still working toward things that are important to you. Beprepared to modify your goals and plans with new information.16. Continually Visualize Your Goals Direct the movies of your mind. Yourimagination is the preview of your lifes coming attractions. Repeatedly “see” yourgoals as if they already existed. Your clear, exciting mental images activate all yourmental powers and attract your goals into your life.17. Activate Your Superconscious Mind You have within you and around you anincredible power that will bring you everything and anything you want or need. Takethe time regularly to tap into this amazing source of ideas and insights for goalattainment.18. Remain Flexible at All Times Be clear about your goal, but be flexible about theprocess of achieving it. Be constantly open and aware of new, better, faster, cheaperways to achieve the same result. If something is not working, be willing to try adifferent approach.19. Unlock Your Inborn Creativity You have more creative ability to solve problemsand come up with new and better ways for goal attainment than you have ever used.You are a potential genius. You can tap into your intelligence to overcome anyobstacle and achieve any goal you can set for yourself.20. Do Something Every Day Use the “Momentum Principle of Success” by gettingstarted toward your goal and then doing something every day that moves you closerto what you want to accomplish. Action orientation is essential to your success.21. Persist Until You Succeed In the final analysis, your ability to persist longerthan anyone else is the one quality that will guarantee great success in life.Persistence is self-discipline in action, and it is the true measure of your belief inyourself. Resolve in advance that you will never, never give up!29Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMEnhance Your Audio Library with These Great TitlesFrom Nightingale-Conant and Brian Tracy!The Power of Clarity:Find Your Focal Point, Maximize Your Income, and Minimize Your EffortBy Brian Tracy22180A / 22180CDMillion Dollar Habits:12 Power Practices to Double and Triple Your IncomeBy Brian Tracy19850A / 19850CDBrian Tracys Advanced Selling TechniquesBy Brian Tracy10660A / 10660CDThe Luck Factor:How to Take the Chance out of Becoming a SuccessBy Brian Tracy15360A / 15360CDAction Strategies for Personal AchievementBy Brian Tracy10390A / 10390CDThe Science of Self-ConfidenceBy Brian Tracy857A / 857CDAll available from Nightingale-Conant at 1-800-525-9000, or visit our website atwww.nightingale.com30THISBrian Tr a c y s THE ULT I M ATE GOALS PROGRAMBrian Tracys Personal Success Tele-Coaching ProgramImagine spending twelve weeks withyour own coach who has beenpersonally trained by Brian Tracy.ONE-ON-ONE COACHING PROGRAM IS UNLIKEANY SELF-DEVELOPMENT TOOL EVER OFFERED! Yourcoach will aid you in building your life strategies, guidingyou as you take action steps toward making your greatestdesires a reality. If you are like many, you often set goals,but sometimes lack the motivation to carry them through. With the ongoingnurturing and guidance of your personal coach and this outstanding program, youwill be accountable for changes you want to make in your life. No doubt you knowthat accountability is most often the key to taking affirmative action.Created exclusively for Nightingale-Conant by Brian Tracy, this program has massivelife-changing results on those that have committed themselves to it. It consists of aminimum of 12 weeks of 30-minute one-on-one tele-coaching sessions with a trainedpersonal coach. Accompanying the program are 12 audios, one for each week ofstudy, along with a 400-page workbook. This extraordinary program focuses on everyaspect of your life and helps to integrate and balance your life success skills alongwith your business growth.Brian Tracys Personal Success Tele-Coaching Program offers you guidancein the areas of: Strategic Planning Goal Setting Success Time Management Power Intelligence Leadership Relationships Financial Planning Career Success Health & Fitness CharacterYour life will magically transform as you turn your conceptualized thoughts intoactive steps toward achieving your goals.31Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMThis is what some recent graduates have saidabout the program:“I have been in sales for overten years with the 3Mcorporation. I have attendeddozens of continuingeducation seminars andworkshops, as well asinvested in audio programs,books, and have done tele-coaching through anotherorganization. Your coachingprogram has been not onlythe most thorough, but hashad the largest impact on mygrowth! Within six monthsfrom the beginning of ourcoaching, I have increasedmy income by 20%!”Christopher Yonker“Having my Nightingale-Conant coach has hada tremendous impact on my life in a shortperiod of time. I am now quickly realizingcherished goals I had worked towards on myown literally for years with little result,including new work, a new level of physicalfitness and health, and a more beautiful,comfortable home not to mention greaterconfidence and respect.”Sharon Heringer“My Personal Success Coach. what can I say?Extremely intelligent, friendly, insightful, patient,just a few of the many words needed to describehim. His work with me was nothing short ofastounding!”Dave DoeringAs you can see by the above testimonies, in his Personal Success Tele-CoachingProgram Brian Tracy has created one of the most comprehensive, powerful, self-development programs to date. Act now and call in to receive further informationand your FREE Personal Success PROFILE with one of our personal developmentrepresentatives. Designed with Brian Tracy, this profile will identify your strengthsand pinpoint your growth opportunities. We offer this analysis to you at no cost andno obligation. So dont delay. To register for this outstanding coaching program, orto receive your free Personal Success Profile, call 1-877-297-9799 now and ask forBrian Tracys Personal Success Coaching Profile. Its one phone call that couldchange your life.32Brian Tr a c y s THE ULT I M ATE GOALS PROGRAMNotesNightingale-Conant1-800-525-9000www.nightingale.com