The development of Estee Lauder 1.The brand independent and integrationThe brand independent and integration2.The green productsThe green products3.Advertising and networkAdvertising and network4.Globalization localizedGlobalization localizedindividuationShoppeThe brand independent and integrationIn the requirement of individual character at the same time, and to enterprise culture and cohesion of the requirements of identity.Emphasis on customer demand to meet the basic goal of is the enterprisePurchase local brands 1997 Aveda was purchased 2003 Darphin was purchased2003 Rodan and fields was purchasedThe green products green products Powered by nature, proven by science. Green packing Network and AdvertisinguOfficial website Online shoppinguCombine with inflexible and soft advertisinguSpokesman Estee lauder in ChinaEstee Lauder group in Chinas sales increase 29%.The Chinese cosmetics market sales total about $10 billion Estee Lauder group in Chinas first research center was established in Shanghai in 2011.