牛津高中英语牛津高中英语( (模块四模块四 高一下学期高一下学期) )Advance with EnglishTaskUnit1Writing an advertisementUnit 1 课件描述：课件描述： 这一板块的设计是对学生进行听说读这一板块的设计是对学生进行听说读写技能的训练，而听说读写的内容都围写技能的训练，而听说读写的内容都围绕本单元主题绕本单元主题“广告广告”展开。本部分包括展开。本部分包括的一系列活动为学生提供了锻炼听说读的一系列活动为学生提供了锻炼听说读写能力的机会。写能力的机会。Task 1Writing an advertisementBrain-storming As we know , information, attractive pictures and exciting languages play a very important part in an advertisement. How can we gain enough information before writing an ad? Skills building 1: Listening for statistics and descriptionsHow to read these statistics:*Fractions: 1/5(one fifth) 2/3(two thirds)(three quarters) 2 (two and one half)How to read:2/5 _ 4 _ two fifthsfour and three quartersHow to read these statistics:*decimals:0.3(zero/nought point three), 6.79(six point seven nine)How to read:0.9 _ 2.15_*percentages 63%(sixty-three per cent)45.72%(forty-five point seven two per cent)How to read 27.35%_zero/nought point ninetwo point one fivetwenty-seven point three five per centWhen listening, we should care about:Anincreasean increase ofgo up byincrease/rise bytwo times as manyAdecreasea decrease ofdecrease/fall byno changeno changeremain/stay the sameNotice:When listening, we should also pay attention to:a range: vary between* and */from * to *Notice:an average: average price/number When listening, dont forget:a limitmaximumpeaked atfall to lowest leveldrop to lowest pointNotice:Listening practice: Page 121. Membership-two years ago: _; last year_2. Market share- last year :_; this year_3. Percentage of students who ate lunch in the dining hall last year:_; in three years_1,200 1,30085%65%50%-60%75.5%Listening practice: Page 124. Students from our school continuing their education: last year-at local universities: _ studying abroad: _ this year-at local universities: _ studying abroad: _5. Last year: 5,000 museum visitors; out of them: 1,000 young people This year: _museum visitors; out of them : _ young people23.4%11.5%24.5%13.6% 9,000 3,000Step One: completing a bar chartDiscussion Discuss in pairs about the note at P14 and fill in the subject.Homework1.Review what we have learned in this section.2.Make good preparations for the second part of Task.