Word Study 1.What should you take into c_ when applying for a job?2.Will she be a_ that you forget to phone?3.She b_ him for breaking the window.4.The man sitting there is the editor in c_ of the newspapers advertisement section.5.There is no p_ in running a cinema in this town.6.The idea of camping has never a_ to me.7.His visits became less f_ as time went on.8.The truck is used to c_ goods.onsiderationnnoyedlamedrofithargeppealedrequentonvey1.How is the information conveyed?2.You think the newspaper is to blame for this. convey 传达传达( (感情感情) )； 运送；传导运送；传导Please convey my best wishes to them.The train conveys both passengers and goods.be to blame “应受责备形式上主动，意义上是被动应受责备形式上主动，意义上是被动The driver was not to blame for the traffic accident.blame sb for sth 因某事而责怪某人因某事而责怪某人blame sth on sb 把把归罪于某人归罪于某人He blames her for neglect of duty.Dont blame your mistakes on others.I feel it is your husband who _ for the spoiled child. A,is to blame B, is going to blameC,is to be blamed D, should blameA3. The development of radio, TV and other media has gone hand in hand with the development of advertising.go with 与与同行；与同行；与相匹配；与相匹配；与.同时或同地存在同时或同地存在,相伴共存相伴共存我和你一起去。我和你一起去。 Ill go with you. 她的帽子和裙子很相配她的帽子和裙子很相配 Her hat goes well with her dress.They sat down, hand in hand. The two girls went shopping, hand in hand.他们手拉手地坐了下来他们手拉手地坐了下来。hand in hand “手拉手地手拉手地 “密切关联地密切关联地, “连在一起地连在一起地,做做状语状语战争和苦难形影相随。战争和苦难形影相随。War and suffering go hand in hand.back to back shoulder to shoulder side by side face to face heart to heart arm in arm1.The examination are _.2.2. People in the ancient times made clothes _.3.3. The work is _, but not finished. 4.4. He was always ready to _ to 5.anyone.6.5. Many people _ inventing 7. photography.8.6. He is clever, but _,he makes 9. many mistakes. in hand at hand by hand on the other handgive/lend a hand have a hand in hand in hand at hand by hand in hand give/lend a hand had a hand in on the other hand4. People react to advertisements in different ways.1) react to: 对对作出反响作出反响-How do you _ to her unkindly behavior?-Only silence. Which of the following is not right?A. answer B. react C. reply D. respond2) react against sb / sth 反对，对抗反对，对抗Will the people ever react against the dictator? 3) react with “起化学反响起化学反响Hydrogen reacts with Oxygen.4) react on 对对有影响；使有影响；使发生变化发生变化How do acids react on metals?5. Critics accuse companies of using ads to mislead us.6. By introducing a brand name to potential customers, and by associating the product with the customers needs.7. Advertisers must work hard to get the message across.accuse sb of 指控指责某人指控指责某人They accused him of neglecting his duty.表示正式控告还可以用：表示正式控告还可以用：charge sb with sthcharge sb with sthThey were charged by the police with breaking the law.associate . with 把把与与联系起来联系起来 I dont want to be associated with that affair.get (sth.) across to sb. 传播；为人了解传播；为人了解I have tried to get my point across.8. The best chance to reach customers is to appeal to their emotions.9. There are many things we need to take into consideration.10. Armed with facts and figures, customers are better able to deal appeal (vi) to 投合投合.的心意的心意; 引起引起.的兴趣的兴趣; 向向.呼吁呼吁请求请求This novel will appeal to young people.Teaching as a career_ to many people because of the long holidays. A.attracts B. calls C. appeals D. pullsWhat should you take into consideration when applying for a college.armwith / be armed with “ 武装；装备武装；装备 引伸义：引伸义：“准备好准备好 The lecturer was armed with facts and figures.The policemen were armed with pistols. 11.Not all ads are used to promote 12, We should always keep an eye out for “hidden informationI havent read _ of his books, but judging from the one Ihave read I think hes a very promising writer.A.any B. none C. both D. either keep an eye out for / keep ones eyes open for “留神；留心寻找留神；留心寻找Keep an eye out for a place to rest.fix / focus ones eyes on have an eye for sth. shut ones eyes tocatch sb.s eye see eye to eye with sb. an eye for an eye keep an eye on sbmake sheeps eyes at sb注视注视 很能鉴赏很能鉴赏,有判断力有判断力拒绝注意拒绝注意醒目醒目;显眼显眼;引人注意引人注意与某人看法完全一致与某人看法完全一致报复报复,以眼还眼以眼还眼照看一下照看一下含情脉脉地看某人含情脉脉地看某人13. A similar trick is used in so-called “ bait-and switch ads, that is the customer is shown one product14. If we cannot distinguish between fiction and facts.distinguish between A and B= distinguish A from B 区分区分A和和B