CONFIDENTIALFrequently Used Template Conceptual Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.TextTextTextTextTextTextTextTextTextText2X2 CUBEDUnit of measure* FootnoteSource: Source2X2 TOWERUnit of measure* FootnoteSource: Source5PS MARKETINGUnit of measure* FootnoteSource: SourceStrategySkillsSystemsStaffShared valuesStructureStyle7SUnit of measure* FootnoteSource: SourceARROW 3DUnit of measure* FootnoteSource: SourceCUBES1 3DUnit of measure* FootnoteSource: SourceCUBES2 3DUnit of measure* FootnoteSource: SourceCUBES3 3DUnit of measure* FootnoteSource: SourceTextTextTextTextCUTOUT 3DUnit of measure* FootnoteSource: SourceNew entrantSuppliersBuyersSubstitutesFORCES AT WORKUnit of measure* FootnoteSource: SourceTextTextTextTextTextTextTextTextTextTextJOINTUnit of measure* FootnoteSource: SourceTextTextTextTextLEVEL SEPARATE 4Unit of measure* FootnoteSource: SourceTextTextTextLINEAR A 3DUnit of measure* FootnoteSource: SourceTextTextTextTextLINEAR B 3DUnit of measure* FootnoteSource: SourceTextTextTextLINEAR C 3DUnit of measure* FootnoteSource: SourceTextTextTextLINEAR D 3DUnit of measure* FootnoteSource: SourceTextTextTextTextLINEAR E 3DUnit of measure* FootnoteSource: SourceTextTextTextLINEAR G 3DUnit of measure* FootnoteSource: SourceTextTextLINEAR I 3DUnit of measure* FootnoteSource: SourceTextTextTextTextLINEAR J 3DUnit of measure* FootnoteSource: SourceTextLINEAR N 3DTextTextTextUnit of measure* FootnoteSource: SourceTextTextTextLINEAR P 3DUnit of measure* FootnoteSource: SourceLINEAR Q 3DTextTextUnit of measure* FootnoteSource: SourceTextTextLINEAR Q 3DUnit of measure* FootnoteSource: SourcePlanImplementSupportLINKS 3Unit of measure* FootnoteSource: SourcePERSPECTIVE 3DUnit of measure* FootnoteSource: SourceTextTextTextPROPELLER 3DUnit of measure* FootnoteSource: SourceRINGS 3DUnit of measure* FootnoteSource: SourceTextSCALETextUnit of measure* FootnoteSource: SourceTextTextSCALESUnit of measure* FootnoteSource: SourceTextTextTextTextTextTextSIZES INUnit of measure* FootnoteSource: SourceSPIRAL1 3DUnit of measure* FootnoteSource: SourceSpiralBrakesTube in tubeSPIRAL2 3DUnit of measure* FootnoteSource: SourceTextTextTextTextSPOTLIGHTUnit of measure* FootnoteSource: SourceTextTextTextTextTextTextSTAIRCASEUnit of measure* FootnoteSource: SourceSTARS 3DUnit of measure* FootnoteSource: SourceTextTextWIRE CUBESUnit of measure* FootnoteSource: SourceTextTextTextTextTextTextTextARROWSUnit of measure* FootnoteSource: SourceLEVEL 1TextUnit of measure* FootnoteSource: SourceLEVEL 2TextTextUnit of measure* FootnoteSource: SourceLEVEL 3TextTextTextUnit of measure* FootnoteSource: SourceLEVEL 4TextTextTextTextUnit of measure* FootnoteSource: SourceLEVEL 5TextTextTextTextTextUnit of measure* FootnoteSource: SourceLEVEL 6TextTextTextTextTextTextUnit of measure* FootnoteSource: SourceFLOW 2TextHeaderHeaderTextUnit of measure* FootnoteSource: SourceTextFLOW 2 TITLETextHeaderHeaderTextUnit of measure* FootnoteSource: SourceFLOW 3TextHeaderHeaderTextHeaderTextUnit of measure* FootnoteSource: SourceTextFLOW 3 TITLETextHeaderHeaderTextHeaderTextUnit of measure* FootnoteSource: SourceFLOW 4TextHeaderHeaderTextHeaderHeaderTextTextUnit of measure* FootnoteSource: SourceTextFLOW 4 TITLETextHeaderHeaderTextHeaderHeaderTextTextUnit of measure* FootnoteSource: SourceFLOW 5TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure* FootnoteSource: SourceTextFLOW 5 TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextTextUnit of measure* FootnoteSource: SourceFLOW 6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure* FootnoteSource: SourceTextFLOW 6 TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextUnit of measure* FootnoteSource: SourceBLADESTextTextTextTextUnit of measure* FootnoteSource: SourceBOXTextTextTextTextUnit of measure* FootnoteSource: SourceBOXTextTextTextTextUnit of measure* FootnoteSource: SourceCYCLE 1TextTextTextUnit of measure* FootnoteSource: SourceCYCLE 2TextTextUnit of measure* FootnoteSource: SourceCYCLE 3TextTextTextUnit of measure* FootnoteSource: SourceCYCLE 4TextTextTextTextUnit of measure* FootnoteSource: SourceCYCLE 5TextTextTextTextTextUnit of measure* FootnoteSource: SourceCYCLE 6TextTextTextTextTextTextUnit of measure* FootnoteSource: SourceCYCLE 7TextTextTextTextTextTextTextUnit of measure* FootnoteSource: SourceCYCLE 8TextTextTextTextTextTextTextTextUnit of measure* FootnoteSource: SourceTextINCOMINGTextTextTextTextTextUnit of measure* FootnoteSource: SourceRIBBONTextTextTextTextTextUnit of measure* FootnoteSource: SourceRINGTextTextTextTextTextUnit of measure* FootnoteSource: SourceUPON 2TextTextUnit of measure* FootnoteSource: SourceCONTINUOUSTextTextTextTextTextTextTextTextUnit of measure* FootnoteSource: SourceCUTOUTTextTextTextTextUnit of measure* FootnoteSource: SourceLINEAR ATextTextTextUnit of measure* FootnoteSource: SourceLINEAR BTextTextTextTextUnit of measure* FootnoteSource: SourceLINEAR CTextTextTextUnit of measure* FootnoteSource: SourceLINEAR DTextTextTextUnit of measure* FootnoteSource: SourceLINEAR ETextTextTextTextUnit of measure* FootnoteSource: SourceLINEAR FTextTextTextUnit of measure* FootnoteSource: SourceLINEAR GTextTextTextUnit of measure* FootnoteSource: SourceLINEAR HTextTextTextTextUnit of measure* FootnoteSource: SourceLINEAR ITextTextUnit of measure* FootnoteSource: SourceLINEAR JTextTextTextTextUnit of measure* FootnoteSource: SourceLINEAR KTextTextTextTextTextTextUnit of measure* FootnoteSource: SourceLINEAR NTextTextTextTextUnit of measure* FootnoteSource: SourceLINEAR PTextTextTextUnit of measure* FootnoteSource: SourceLINEAR QTextTextUnit of measure* FootnoteSource: SourcePROPELLERTextTextTextUnit of measure* FootnoteSource: SourceSTEP 5TextTextTextTextTextUnit of measure* FootnoteSource: SourceTextTextTextText2 ON 1Unit of measure* FootnoteSource: SourceTextTextTextTextTextTextAGAINSTUnit of measure* FootnoteSource: SourceTextTextTextTextTextAT WORKUnit of measure* FootnoteSource: SourceTextTextCOUPLED HORIZUnit of measure* FootnoteSource: SourceTextTextCOUPLED VERTUnit of measure* FootnoteSource: SourceTextTextTextTextFOCUSEDUnit of measure* FootnoteSource: SourceNew entrantSuppliersIndustry competitorsBuyersSubstitutesFORCES AT WORKUnit of measure* FootnoteSource: SourceTextTextTextPARALLELUnit of measure* FootnoteSource: SourceTextTextTextTextSPLITUnit of measure* FootnoteSource: SourceTextSURROUNDUnit of measure* FootnoteSource: SourceTextTextTWISTEDUnit of measure* FootnoteSource: SourceTextTextUP & AWAYUnit of measure* FootnoteSource: SourceTextTextUP & DOWNUnit of measure* FootnoteSource: Source