FiveLevelsofaProduct产品的五个层次ContentsIntroductionFive-level analysisTangible and intangible attributesReferenceFiveLevelsofaProduct产品的五个层次Swedish corporation ready-to-assemble furniture, appliances and home accessories.To create a better everyday life for many peopleIdea “宜家” fit for homeBasic informationEnvironmental-friendly organicFiveLevelsofaProduct产品的五个层次Product lineFurniture: assembled by the consumer Catalog: published every summer IKEA cafChildren playroomFiveLevelsofaProduct产品的五个层次Five Levels of a Product Core Benefit Level 核心利益 Generic Product Level 一般产品 Expected Product Level 期望产品 Augmented Product Level 延伸产品 Potential Product Level 潜在产品 FiveLevelsofaProduct产品的五个层次 IKEA sofaFiveLevelsofaProduct产品的五个层次 Core benefitCore benefit：the fundamental need or want that consumer satisfy by consuming the product.Sofa to sit on FiveLevelsofaProduct产品的五个层次 Generic Product LevelThe basic version of sofa with no distinguishing featuresPrice, quality, style and other features that all sofas have in commonFiveLevelsofaProduct产品的五个层次 Expected Product LevelA set of attributes and characteristics that buyers normally expect and agree to when they purchase a productFiveLevelsofaProduct产品的五个层次 Augmented product levelFiveLevelsofaProduct产品的五个层次What makes IKEA distinguished ?1 Creative designFiveLevelsofaProduct产品的五个层次2 First-class serviceFiveLevelsofaProduct产品的五个层次FiveLevelsofaProduct产品的五个层次 3 Suitable MatchFiveLevelsofaProduct产品的五个层次FiveLevelsofaProduct产品的五个层次 Potential Product LevelPurchase a kind of lifestyleFiveLevelsofaProduct产品的五个层次 Tangible & Intangible AttributesTangible Attribute: use valueIntangible attributes: thrifty , healthy and environment friendlyFiveLevelsofaProduct产品的五个层次 The end references: FiveLevelsofaProduct产品的五个层次