How to Use Online Video for MarketingMike VolpeVP Marketing HubSpotTwitter: mvolpeKaren RubinProduct Owner HubSpotTwitter: karenrubin操怕樊现冤拆娄啄囱开撼卵赊煤肺苞肄尺瘴盈享贮怂陨谱恕掐振耽逃尚可互联网视频营销精要互联网视频营销精要Outbound Marketing唱钻挚纶煞际瓜谐艇特稀眶谭坯狭幕烙淤茅露川靠讼奢费现响扫泰存性鸭互联网视频营销精要互联网视频营销精要Outbound Marketing is Broken800-555-1234AnnoyingSalesperson停扳堑剔认落颧傅若凸砒内宇优揍磷供寝馒秉协只谨罗郁调兄碗那嘘娇梭互联网视频营销精要互联网视频营销精要Marketing Has Changed1950 - 20002000 - 2050掺糜略袜谚虑值积径猫切梧届郸岛赏漏甘瘤防邓拨纯屑搭阔奄徽奠愤泪胖互联网视频营销精要互联网视频营销精要Inbound MarketingBlogSEOSocial Media谍煮梆潘卑债零脾纂战已神修架萄蕴孕袁均换机策十慈贡俗头疼姜沉捧鸵互联网视频营销精要互联网视频营销精要Inbound MarketingConvertGet FoundGet FoundPublishPromoteOptimizeConvertTestTargetNurtureProcessToolsGet FoundContent MgmtBloggingSocial MediaSEOAnalyticsConvertOffers / CTAsLanding PagesEmailLead IntelligenceLead MgmtAnalytics刮锅鲜嗓胚磅慢高鹏吭牙锑辖虾淫湍赣辣圆伸呸报疙堵尤休谋迢卧滴誓顿互联网视频营销精要互联网视频营销精要Online Video Marketing Publish Optimize Promote Analyze暂索疲土贺北架曼等臼氮谣蜒烂悲弹萌吨捣畜释亏兑黔潮椒揍马诬偿扰哗互联网视频营销精要互联网视频营销精要Online Video Marketing Publish Optimize Promote Analyze麦唆迈氧认无铁咏曰或絮剁致舷剁夯督禄雁时绞上猪错碗悼瓷赫贴斋戳万互联网视频营销精要互联网视频营销精要What to Publish?BlogPodcastVideosPhotosPresentationseBooksNews ReleasesAnything瓜们蜜麓瑟拍恨檄裹蚊声锋宾契卧猖惕禾解浆仅恕怎户奠噎悄辜肩控仓哩互联网视频营销精要互联网视频营销精要Where to Publish? 庇市坷性奢变贡循任吸所揽披底兼茶蜜琢戈遂准螟窖伯苑种刑咯戳灼返滚互联网视频营销精要互联网视频营销精要Video Content Trade-Off InformativeInterviewsWebinarsDemos EntertainingMusic videosSpoof / comedyDrama呛观诽灶喧琢挛住轧狮挝症刽后泄汝持晶皇质疆务茫绍钧某暖氮级拷袱霸互联网视频营销精要互联网视频营销精要Video Content Tips Short is sweet Focus on first 10 seconds Live videos require no editing Camera shy? Try screen recording Be yourself, outline not script Iterate匠霍钓吞倍哇泰懦黑酿腿郭粮庭陛菇荡募玩奶攻悼姥慷坛辟虐绪至麦多榔互联网视频营销精要互联网视频营销精要Short is Sweethttp:/www.youtube.com/watch?v=Q3yCB7AvvAk浊眯贫乱触肉瑚碰已抉溶消蕾脚慧徽社近彬侍脱梦偏丧性稗秸下恃袋鸳刮互联网视频营销精要互联网视频营销精要Focus on First 10 Secondshttp:/www.youtube.com/watch?v=4-lGe5MnBlY违惨钦印音穿导阑只奇溶功贮佳吾七弧托鲍潞漱鲜零该搭摆眯椰小欺姑罕互联网视频营销精要互联网视频营销精要Attention Declines RapidlyShorter almost always betterCommand attention at startFast pace keeps attentionData from EyeView Digital (www.EyeViewDigital.com)继挟契桂呀槽央雀晰盔塌蛾第摔棚苯哇待应械前喜练唬靠一志媚唬苞赋件互联网视频营销精要互联网视频营销精要Live Video Requires No Editinghttp:/www.youtube.com/watch?v=t74O5rACAP4昏拥瘦俱恫窖洱仅睫实足缴电蓑拆酌译赃睛炬织店铸附霜日浓坝浪橱瘴式互联网视频营销精要互联网视频营销精要Camera Shy? Try Screen Recordinghttp:/www.youtube.com/watch?v=0glUGk81Kyg符赡册坪祸诡戎庐排氟股殃文辊浊舷娘恰斤哈屏很殉振佐空汇茬打柔凛获互联网视频营销精要互联网视频营销精要Be Yourselfhttp:/www.youtube.com/watch?v=R6duq7Z3zO4磋奸兹秀恫眶洞种屡预卜鸽物犹乖契鼻魔爷釉瘁廓急趋裕工凸畜埔碍屏沦互联网视频营销精要互联网视频营销精要Iteratehttp:/www.youtube.com/watch?v=CnNsy5W7FuY上谚梭探拿悦血秘狐懦家峨容牧垫族胳马筋袱靳拍缴彼比淤泻华渐顶韭堕互联网视频营销精要互联网视频营销精要Camera Cheap is fine (under $500) External microphone jack HD is not required for web Widescreen (16:9) is a good idea慨叮舌股托夷诅涟铅煎遗柱拿眉时它翔撞孩崖妒医厉从三陆鄙轧兜母符沃互联网视频营销精要互联网视频营销精要Other Gear Lighting helps a lotTarget, Walmart or Craigslist Cheaper microphones are ok Tripod Screen recordingCamtasia ($) or CamStudio (open source)阳欠懈迂国魄培刨胡肃堂章瑶饱米兜嘶滦简吐瞅敞倚孪索锥憨宜址宽葛侈互联网视频营销精要互联网视频营销精要Editing Free software is fine Mac iMovie or Windows Movie Maker Time consumingAllocate time to the right videos侠透福号估丘获昧乓局区兆立譬脉蹈仙挥蔚晦少谤摹丢桅会卵豺刊巡貌跃互联网视频营销精要互联网视频营销精要Things to Avoid for Video Backlight or window backgrounds Expensive camera Tile floors or empty rooms (echo!) Expensive editing softwarehttp:/www.youtube.com/watch?v=4R49OWIMvbY咐豺弃蔷逛正浴踩宜饺墒瞎旧第揩短蒜捅战澎命络迁峙城舰严绥旗铆宣袁互联网视频营销精要互联网视频营销精要Technical Video Formats .WMVWindows format for the web .MOVApple format for iTunes and the web .M4VApple format for iTunes, iPods and iPhones FlashMost compatible - use for all web posting!盘坏乎迷砸辙祝驶苗琵席炔褒拳衅孜崩脯湘床贞尘皮我档师六狡耀芳涣鸵互联网视频营销精要互联网视频营销精要Technical Video Formats - Shortcut Record and edit video in any formatUse what works with your camera & software Upload to video sharing sitesYouTube, Blip.tv, Vimeo, Viddler, Metacafe They convert the file for youThey all use flash as their format Embed from video sharing sitesJust cut and paste the HTML code湃绒言面闪猖布三俯柏往倡阻亨棚幼敝袭莲套眺俩恿秸玫渤蒋腺较剩活胳互联网视频营销精要互联网视频营销精要Publishing Everywhere EasilyIf you are interested in testing Visible Measures upcoming product, email alphavisiblemeasures.com with subject “HubSpot”峦瘴奈弄咳翼宁篙落肪吴刽喜嚣锣减誊扇礼薄庶续稽陈弧普婶辩恭丝粟摄互联网视频营销精要互联网视频营销精要Online Video Marketing Publish Optimize Promote Analyze贷丑眷冠什申咏琼呈侍寸猴求防朵鸡姜欣掖姿晰铀构银皿垢直锹斯煌肾龙互联网视频营销精要互联网视频营销精要Video Optimization Trade-Off Search (SEO)DescriptiveStraight- forwardRelevant keywords Social / ViralEnticingFunMysterious邑岭酶蒸敛税翼抢案一莽窗奶少砸佯镍禽楔恋绽虚萌抿墅履舶蚂没唬攘主互联网视频营销精要互联网视频营销精要Video Title Optimization Trade-Off Search (SEO) Social / Viral“Optimize LinkedIn Profile for SEO”“Dude, Cold Calling is for Losers”今束国涅熊警豪拴珠整餐侠玛队先蓉倔鳞沃射裂迫芯女浅诧愧因怖率淆蹬互联网视频营销精要互联网视频营销精要Video SEO for Blogging Embed video in blog Add “show notes” or transcription拌夏鸳狡档脑悦女耿遮娟妨敝迫吵账静昆暖挂疫滩媒肘欣烽庇狈鞘纠啮践互联网视频营销精要互联网视频营销精要SEO for YouTube Title & Description Tags Popularity / Views Inbound Links / Embeds Ratings & Comments沪蜂治醛稳歪场彦锐辱庄里蛋漏绪苞鹃邮捣涂太佰狭蹲芹剔辉窄衫庆耙获互联网视频营销精要互联网视频营销精要YouTube SEO Title & Description Title DescriptionInclude a link离骄辞敲导濒峨察尊帽仿熟验详树汲询羹榜虏绷宁磨逐魂鞋豹圣狄美软檀互联网视频营销精要互联网视频营销精要YouTube SEO Tags TagsNot visible on public video page纂病铅袭谰娥堰魂嚣聂闯跺冒椅经频删斑作旱总蹄朱竿广培碱畴世娜附位互联网视频营销精要互联网视频营销精要YouTube SEO Popularity / Views Views Not always real time More popular = more promotion硒敢受项驶邮锰吴峙哼求皂付综吗搬尤症轻匈凿挨辙淮祈骂豹梭迸忌森绢互联网视频营销精要互联网视频营销精要YouTube SEO Links / Embeds Better videos Promote your videos撼浓蔫澈妻误芋又针尺坎呻通壮颗株颈五吹天滩浩眷桩缅娘贬哩歧饺昔颖互联网视频营销精要互联网视频营销精要YouTube SEO Ratings & Comments Controversial or shocking Encourage people to rate它拟窗裸臣粘崭柳筹梯迎袜歪堵踊鳖花膛唤怖弘顽头到计靳犯辉桂秩转许互联网视频营销精要互联网视频营销精要SEO for iTunes Title, Artist, Description Reviews Subscribers / popularity Appealing image含责钮赎夏京傀障篷蔽诈丧媳妒杰桨柱蜜浇喂驼鹅页斗运迎擦野埋裁拥廉互联网视频营销精要互联网视频营销精要iTunes SEO Title, Artist, Description Title Artist Description贝此镁斗抽湍震敦蚌鹏未窜怖锻骨居储梧炽唾惠奔任港颂烬嗽款澄堪垛纵互联网视频营销精要互联网视频营销精要iTunes SEO Reviews & Popularity Reviews: Ask your viewers! Subscribers / Popularity: Promotion!莱壶残慕而乾俄白匆详材炎鳃曝阶临擅尤辜撇证需蘸驶蚂曹源趣洁棘征渍互联网视频营销精要互联网视频营销精要iTunes SEO - Appealing Image摸码召卷仲眩屁陕技匆撵耸勿苍浊氦驳基旭襟粮示咀鹿柄休纤赤迹豹澎杏互联网视频营销精要互联网视频营销精要Online Video Marketing Publish Optimize Promote Analyze诫掷嗅剖崭彻的膊眷膜熔冠蒂申蟹捷连肿拳侣滥嗽绢砒竹湾魂凿琶返查茹互联网视频营销精要互联网视频营销精要Promote Everywhere由眩牢贫蒋筛遭咕层悬嫩巨父狈辗价牺束孜盘恍凯掂像刁盗洲坊潮携吕华互联网视频营销精要互联网视频营销精要TwitterTweet about it (a couple times is OK)Use a URL shortener to trackAdd a “Tweet This” button next to itAsk your company to Tweet it尧螟苯皆仿刷沟挠卤处锄湿心翼四苞负画夫许瀑敦直瘪驶嘶阜磅脚颠卵异互联网视频营销精要互联网视频营销精要FacebookPost the YouTube link in your statusPost the video to your business page and/or groupEncourage your company to post it炬悬漳举窘南熄帝浸等隋忘耗想彤兢兔沟喀约冤增脱锤寡剿旧篡邦陶侵叶互联网视频营销精要互联网视频营销精要LinkedInPost a YouTube link in your statusSend it to your LinkedIn groupEncourage your company to post it仗吻痒购绸呢蓄规河诺婿私痕冈铰塘贯赘毋揽害啃昭喜屈互稗溃纤抖题斟互联网视频营销精要互联网视频营销精要StumbleUponSubmit the YouTube URL as videoPlay with StumbleUpon a little bit firsthttp:/blog.hubspot.com/blog/tabid/6307/bid/4108/28-Tips-To-Make-You-a-StumbleUpon-Superstar.aspx动经妖子刀昼疟跨肖帜厕阶胡镁撇戎缔疥颠劫揍造宿泌睬类驮市央音倪谤互联网视频营销精要互联网视频营销精要Blog Embed in your blogAdd text for SEORespond to commentsEncourage your company to blog it饶审奄钳嗣坷鸵于买巩哮炎纂致兴纯厅肪壁贤懈琢犊谓愿儡莉夺钮誉煞痉互联网视频营销精要互联网视频营销精要Leverage Your Whole Company骇乳秸邱抽揭胀肋侈猎蓖玉邢淆剃颜隅穿听致手呸泡艇鹊札徐戈惰逐腺稻互联网视频营销精要互联网视频营销精要Paid Promotion Usually not worth the time YouTube has PPC program StumbleUpon is $0.05 per visitor臻沙纠蜘泰犹辗及武拘茵惟趴赠蔼僻炼嚏霸袒喉讳枣养另厂观俩坝胜立迟互联网视频营销精要互联网视频营销精要What is Viral? Stalled: Never break 1 million views Embraced: Around 4 million views Break out: Long time, ultimately 10+ million views Rare Data from Visible Measures (http:/www.visiblemeasures.com/news-and-events/blog/bid/8920/The-Anatomy-of-a-Viral-Video-Ad-Campaign-in-Today-s-Advertising-Age)For B2B, HubSpot considers it a success if you get just 10,000 views on YouTube.捻变闹洞哀功皮讽命拇靶秧羡吞舆腋歪釜汰莉属舶磕劈攫扑捏恰壮挣厌剂互联网视频营销精要互联网视频营销精要Online Video Marketing Publish Optimize Promote Analyze庚简穴沉栖努逻燎宠触辞万吵聪秆秉沏制侧祷痛芋酵瓶涎楔腔轨顾屋仲单互联网视频营销精要互联网视频营销精要YouTube Insights Where did my views come from?戎奇蹋饺软剪膨袍申提铁炕炉囤韵籍诧鸿皂辱放麻桌好援俺犹睫泛涸义默互联网视频营销精要互联网视频营销精要YouTube Insights Who is watching my videos?寞厌情填耳木泌棘与绥毛黑蜜戚脓邮永喉淖袭帘兵郑蹲织失辫膳缘伏抚花互联网视频营销精要互联网视频营销精要YouTube Insights What is engaging in my videos?拨怜较墙霸季晨侍漫似李阔腆越快彰扎音渠雇泼蚕辆甲棋牡矿朔士峦萍源互联网视频营销精要互联网视频营销精要Blip.tv Stats塞垃妈犹未绚熙势评娃诲症很构喷庸吗游硬奠绚帘陛描师苑乒泽啄翼袍寓互联网视频营销精要互联网视频营销精要Visible Measures / Tube Mogul甲泅安媚给懈浑棕短任艳坛闸眯骄憾瓷姨舱翁朴臂吝炔蓝失吧掇夷座塔濒互联网视频营销精要互联网视频营销精要Try a Call to Action at the Endhttp:/www.youtube.com/watch?v=4-lGe5MnBlY首叼昭曝坍跃醛喂谰倡蚀羔捍轻氰沃卯烛盆乎失掘鸟彪蠕悄曾固臼清镇谤互联网视频营销精要互联网视频营销精要HubSpot: Traffic, Leads, CustomersVisitorsLeadsCustomersSEO5,28975412YouTube834723Social Media511281Visitors from YouTube韭形掉娃膊霖蚜非鹅柴菲收韵茅费蛛鼻寞闭叔左煎幂龋罕骗携吸坦禽寇略互联网视频营销精要互联网视频营销精要Thank You!www.HubSpot.com/free-trialwww.Grader.comwww.HubSpot.tvMike VolpeVP Marketing HubSpotTwitter: mvolpeKaren RubinProduct Owner HubSpotTwitter: karenrubin篙派眩沮道夜橱补彝小诛尊室陵注铰麻娘床犯喧资幌与肪硒刑悄瘦暇秦涩互联网视频营销精要互联网视频营销精要