1111shoppingcarnivalcreatesanothermiracleShoppingCarnivalAliBabasT-mallobtains35billionYuanoftransactionswithin24hours,andthiseventhascausedtheChinesepeoplesgreatconcernfore-commerce.第一页，编辑于星期一：九点三分。OnNovember11eachyear,T-malljustseemstobringpassiontopeopletocreatearetailmiracle,thisdayseemscrazyforshopping.第二页，编辑于星期一：九点三分。the final day , T-malls sales reach 35 billion Yuan, equivalent to the Wang Fu Jing Department Store three-quarter sales of 2.4 times, the equivalent of half of Wal-Marts China sales; equivalent to the National Day Golden Week, Beijing 110 key suppliers enterprise 5.3 times sales, 46 times the big shopping malls in Guangzhou 9.Cyber Monday $1.98 billionThe income of 395 shops Of Shanghai in Golden week is $1.02 billion $5.75 billionCyberMonday,atermtodescribetheMondayaftertheThanksgivingholiday,istheunofficialkickoffforthebusyonlineretailseason.第三页，编辑于星期一：九点三分。Now,justcompareChinas1111 shopping carnivalwiththeUnitedStateseventcyberMondayCyber Monday is a marketing term for the Monday after Thanksgiving in the United States. Cyber Monday has become an international marketing term used by online retailers in Canada, the United Kingdom, Portugal, Germany, Chile, Colombia, and Japan.The United States “Cyber Monday online sales is $1.98 billion(the sales includes all the Electricity suppliers business), less than $5.7 billion ,the 1111 shopping carnival, and Chinaevent is one victory.第四页，编辑于星期一：九点三分。We just wonder how it happened?Page:5第五页，编辑于星期一：九点三分。T-mallcreatedDouble11,whichisonNov11,nicknamedafterBachelorsDaybyChinese.BachelorsDayisaspreadintheyouthentertainmentfestival.AndonNov11,2012,whichis considered to be the last Bachelors Day, a large number of single or unmarried youth are more attracted in it, and it also improves the enthusiasm of participating in activities. So 1111 carnival became popular . Also, in November each year in China , the weather gets colder, people need to buy some clothes to adapt to climate change, which is a must for people .第六页，编辑于星期一：九点三分。1111 shopping carnival havebeenparticularlypopular Annual November and DecemberAnnual November and December，most of the most of the sellers would have a clearance sale to sellers would have a clearance sale to empty the warehouse and get the money back empty the warehouse and get the money back . So November is an important sale period. . So November is an important sale period. For the reason , Many businesses have come For the reason , Many businesses have come up with many marketing methods, such as up with many marketing methods, such as discount coupons. Price discount attract discount coupons. Price discount attract more people to pay attention to 1111 more people to pay attention to 1111 carnival, and ultimately to choose carnival, and ultimately to choose shopping, to go crazy shopping.shopping, to go crazy shopping.TheT-mallhasalreadybeenthebellwetheroftheB2Cmarket.MostofuswouldthinkabouttheT-mallwhenwehavetobuysomethingonline.Why?第七页，编辑于星期一：九点三分。Someprofessorthinkthatcorevalueisinspiredequalityconsumptiondemand,demandandpowertogetherpromotedthedomesticdemand,andtheyhaveapositiveattitudetotheevent.Butafteraburstofhotsales,merchandisesaleswillgraduallybecomedepressed,itwillbringalotofnegativeeffects,andthenegativeeffectswillcontinuetospreadquiteawhile.Inaddition,manybusinesseswillgivemuchfalseinformation,tothedetrimentoftheinterestsofconsumers,andthusproducemanynegativesocialeffects第八页，编辑于星期一：九点三分。Thehugesalesofdoubleelevenshoppingcarnivalwillbringenormouspressureforthelogisticscompany,whichcausedthebacklog.Anddoubleelevenpressurewillbeappliedtothelogisticsworkers.Also,Somepeopledontreceivehisgoodsuntilmorethanhalfamonthafterbuying.第九页，编辑于星期一：九点三分。WasitrightforT-mall?As Chinas largest e-commerce platform, Alibaba brings a new set of business models. And T-mall 1111 shopping Carnival play this business model well. As a new model, on the one hand, it will give great impetus to the model of Chinas private economy. At the same time, it drives more people into employment, more people obtain great of interests through this form .第十页，编辑于星期一：九点三分。ThehugesuccessofT-mallalsoarousegreatinterestone-commerce,morepeoplearereadytoparticipateinthee-commerceteam,andcompetewitheachother.AndNovember11isnotjusttheshoppingfestivalofAlibaba,itisbecomingouronlineshoppingsectionoftheChinesepeople,justliketheUnitedStatesShoppingFestivalonMonday.IthinkthispatternisveryconducivetothedevelopmentofChinase-commerceplatform.第十一页，编辑于星期一：九点三分。T-mallsshoppingsectiononNovember11,2013bringsmuchshaken.This,but,alsodeservesourprofoundreflection.,therearesomeproblemswithvendors,logisticsandotheraspects.Forexample,somemerchantsofdeceit,toomuchpressureonlogistics,e-businesseswithenormouscontradictionsbetweentherealretailbusinessoperators.Isitrightthatsuchconsumptionpatternsshouldcontinue?第十二页，编辑于星期一：九点三分。Theanswerisyes.ThisisconducivetotheexpansionofChinaseconomicconsumption.Butweshouldthinkabouttheprocess,identifyandresolveproblems,andtocreateamorepositiveandhealthierform.Weshouldbemorerational第十三页，编辑于星期一：九点三分。第十四页，编辑于星期一：九点三分。