Member: Member: 刘蕾刘蕾 157700137157700137 刘蓓刘蓓 157700217157700217 李永胜李永胜 157700236157700236 徐广跃徐广跃 157700218157700218 Date:2015/11/24 Date:2015/11/24Mass MediaMass media is sources of information and news such as newspapers, magazines, radio and television that reach and influence large numbers of people.1contentsThe types of advertisementThe advantages and disadvantages of advertisementHow to treat advertisement21、What is advertising ?32、The ancient form of adsSelling advertising (叫卖广告）Text advertising（文本广告）Material advertising（实物广告）43、Now the form of adsAdvertising placement in film and television.newspapers5LEDLEAFLETSPOSTERINTERNET64、The advertising are everywhere!7AdvantagesDisadvantages8make customer know the first-hand information of new productsAdvantages9increasing the visibility of product and getting more profitsAdvantages10uspending lots of effort to grab, in the end, finding they are uselessDisadvantages11usome ads may make you deceivedDisadvantages12umalicious competitionDisadvantages13How to treat advertisement?141.Polish our eyes15162.Rational shoppingAlways remember: there is no free lunch.17Crazy behaviorBlind consumption18Dont be effected by discount or seckill ads.193.Learn to appreciateGood advertisement is an art .Poetry in motion ,dancing close to me .动态的诗，像我舞近。（丰田汽车）20Good to the last drop.(滴滴香浓，意犹未尽）21Keep three points in mind1.Polish our eyes2.Rational shopping3.Learn to appreciate22Conclusions Advantages and disadvantages Look before you leap(三思而后行)23