桐城市第八高级中学桐城市第八高级中学任课教师：杨小芳任课教师：杨小芳Unit 11 The mediaLesson 4 The Advertising Game Pre-readingBefore you start, enjoy the following pictures.1.What are these?While-readingTask 1. SkimmingParagraph 1Paragraph 2Paragraph 3Paragraph 4Paragraph 5the classic adsthe ads in the marketmodern adsthe top ads of todaythe public adsMatch the paragraphs with the topics.Task 2. Careful reading1.Read the paragraphs one by one and answer the following questions.1. What is a classic advertisement?2. What do the advertisers do to make their advertisements more competitive?3. How do advertisers do to make their ads stand out?4. What are the top advertisers belief?5.Whats a public advertisement?Paragraph 11. What is a classic advertisement?The one that gives information about finding certain products.Paragraph 2What do the advertisers do to make their advertisements more competitive?1. Consisting of pictures or the words of experts to show people how good the products are.2. Creating advertisements that people simply enjoy looking at.3. Applying modern techniques of design to make the advertisements as visually attractive as possible.Paragraph 3How do advertisers do to make their ads stand out?By combining the highest standards of design with ideas linked to the productsParagraph 4What are the top advertisers belief?They believe that using humor as well as new and unusual ideas to surprise people is important in modern advertisements.Paragraph 5Whats a public advertisement?It aims to make contributions to society, to encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.2.True or False1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisement must be attractive and creative. 3. The purpose of all advertisement is to make customer spend money.4. Producing public advertisement mentioned in the text is free. 5. The purpose of advertisement is creating something that has never been seen before.6. Standing out your advertisements is not easy because people are used to high standards of visual design.2.True or False1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisement must be attractive and creative. 3. The purpose of all advertisement is to make customer spend money.FTF4. Producing public advertisement mentioned in the text is free. 5. The purpose of advertisement is creating something that has never been seen before.6. Standing out your advertisements is not easy because people are used to high standards of visual design.FFT There are many different kinds of advertisements. Some may give _ information about the product; some are made _ attractive to hold peoples attention; others use _ like freedom success and wealth. Nowadays top advertisers prefer to use _ as well as new and _ ideas to surprise people. Public advertisements, however, focus on increasing public _.directvisuallyconceptshumourunusualknowledgePost-readingTask1. summaryTask2. Group Work Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement? Homework Finish exercise 4.8.9.10 on page 27.Thank you!