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How To Write An Expression Of InterestAn expression of interest letter is your secret weapon to get a foot in the door with a company youd love to work for before a job is even advertised!We show you how to write an expression of interest letter that will WOW a prospective employer and put you in the running for the next available position.What Exactly Is An Expression Of Interest Letter?Lets say you love the idea of working for an awesome digital agency youve been hearing about along the professional grapevine.According to your sources, the agency lands big industry clients, is always pushing the envelope on the creative front, employees get a flexi day each monthandthey organise free in-house yoga classes!The only problem? Theyre not actually advertising any vacancies.So is that the end of your free yoga and flexi day dreams? Not quite!This is where an expression of interest letter comes in. Its the letter you send to the company to introduce yourself, explain why youd love to work for the organisation and why youd be a great fit.The difference between an expression of interest letter and a cover letter?You send a cover letter when youre applying for a specific role that has been advertised by the organisation.On the other hand, an expression of interest letter takes a slightly different angle. It lets the company know youd like to work for them, regardless of whether a positionisbeing advertised or not.Done right, this letter will get you on the speed dial list next time a vacancy pops up. Or, even better, will land you a job that was never even advertised!Structure For Writing An Expression Of Interest LetterYou want your expression of interest to WOW your prospective employer and make a stellar first impression.IntroductionIn the opening paragraph, you should briefly introduce yourself and explain why you are reaching out.Touch on why youd love to work for the organisation and highlight specific aspects for example, their product, organisational vision, the fact that theyre focused on sustainability or are market leaders, etc.Showcase your skills, accomplishments and commitment to learningNext, you want to impress them with your ah-mazing skillset and accomplishments.Make sure you include both technical skills and soft skills and most relevant accomplishments from your current or recent roles.Include any numbers here to highlight your achievement for example:“Grew our social media community by 35% in 4 months” or “Exceeded sales target for 6 consecutive months”This will help you stand out; especially if the letter is just briefly scanned.This is also a great place to mention any relevant courses / seminars / workshops youve recently attended tokeep your professional skills up to date.Explain why youd be a good fit for the companyHere is your chance to explain the solutions you can bring to the table and why youd be a great fit for the team.The closer you can match your skills and expertise to what the company is looking for, the more likely theyll want to set up a meeting or keep your details on their Awesome Candidates file.Thank them for their time and let them know that they can reach you via the contact details in your email signature.Tips On Making Your Letter Of Interest Stand OutYou want your letter of interest to grab the attention of the hiring manager and here are afew tips to make sure that happens Research the companyShowing that youve really done your homework and researched the company beyond what can be found easily on their About Us page will leave a great impression.Make a brief reference in your expression of interest to any awards recently won, company announcements or independent news articles referencing the company in a positive light.Address it to the right person“To whom it may concern” is a super impersonal way to begin your expression of interest letter and comes across as lazy if the right persons details can be easily found on the companys website.Instead, score a few points with the hiring manager or head of the division youd love to work it by addressing it to them personally.If those details arent available on the website, LinkedIn is your best friend for researching who the right person is.Dont just copy-paste your resume into the letterA smarter approach is to pick out the qualifications, skills and achievements that most align with the organisation and showcase these in your letter of interest rather than your entire career history.Expression Of Interest ExampleWeve wrapped up the above advice in a handy expression of interest letter template you can adjust to make your own!Hi (First name of hiring manager or head of department if you know it),I recently came across an article outlining why(name of company)has been recognised as one of the best places to work in the country for tech professionals.(How you discovered the company and
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